Meet the Newest Member of The BestBuzz Family – Image Recognition

Mobile Phones can Scan a Image to get to Landing Page

BestBuzz Mobile Marketing App Now has Image Recognition Capabilities

The concept of image recognition software seems almost futuristic in execution. Scanning an image and being able to match it to any other photograph on the internet or complied in a database to retrieve information is an overwhelmingly complex notion; colors, outlines, shades and designs can pose challenges to programmers but offer unlimited opportunities in a platform of flawless execution. Image recognition can open up the door for unthinkable marketing and advertising techniques beyond the current approaches, leading to a wide new world of customers, services and possibilities companies can currently only abstractly explore. With BestBuzz’s patent-pending mobile image recognition platform, the future has seemingly arrived.

Image Recognition is the new kid on the Mobile Entry Point Block.

Although many attempts at effective image recognition exist online, BestBuzz is the first to master the concept in an intuitive mobile platform. With BestBuzz, customers can easily access Mobile Entry Points, or MEPs.  MEP, is term given to technological options that bridge the real world into the digital world via mobile phones. (QR codes, SMS, NFC, Barcodes)

These MEPs are the secret to BestBuzz’s success; they are essentially the portal through which businesses interact with their customers, providing information and rewards for their connections. This interactive and insightful model allows companies to quickly and easily engage potential customers in a visual and informative manner. Since BestBuzz’s platform launch in 2011, companies using the service have averaged more than five clicks per BestBuzz scan with the mobile ability to intrigue interested users. While the service has relied on the more traditionally QR codes and SMS texts as MEPs, image recognition takes this idea a step further, into new and groundbreaking marketing territory.

Image Recognition can trigger Augmented Reality

BestBuzz’s current platform is based on a customized variation of successful pre-existing technology but the image recognition app feature will effectively bring BestBuzz onto a new, independent level. While image recognition is not an entirely new concept – Google’s web-based Google Goggles was launched in 2010 to enable users to search for related image results – this mobile application only drives forward a new conceptual model of augmented reality.

What is augmented reality, you ask? In the minds of the creative individuals at BestBuzz, augmented reality is the ability to enhance the way we observe, view and absorb information with an intensified virtual experience. With image recognition, a user can scan a picture to learn more about its origins, a label on a food package to learn nutrition information and read consumer reviews or a book cover to access critical responses, sales information or current rankings. This altered and enhanced version of information processing we utilize in day to day life can be brought to life with image recognition, allowing a more enriching experience for consumers and companies alike with little effort beyond normal mobile use.

Using Image Recognition for Marketing

The image recognition marketing possibilities are endless. In theory, companies can place magazine or newspaper ads featuring products customers can scan to reveal pricing information or nearby store locations. In-store displays can allow consumers to read reviews, find coupons or access stock information. Movie buffs or concert lovers will drool over the option to buy tickets simply by scanning the logo for their favorite flicks or artists. While these concepts are rudimentary, the possibilities are limitless in exploring the ways businesses can use this optimized MEP to enhance the customer experience.

BestBuzz’s intuitive dashboard can help companies build and manage mobile sites, offer information, coupons and rewards, and trace visits. For more specific needs, such as promoting restaurant visits, tracking store sales based on mobile use or providing customers with feedback forums, there are hundreds of easily customizable options available to meet every company’s needs.

BestBuzz exists to help food distributors manage product feedback, restaurants offer specials for app users, department stores attract customers to new products based on interactive displays, and any other industry achieve desired features, rewards and results. By providing consumers with an augmented reality beyond what they experience in day-to-day life, companies can interact with customers and clients in a diversified and unique way. This technology can target virtually any product or service, from museums to stores to restaurants to theaters, with a reach that extends to the vast majority of the modern world.

Let the Creative Juices Flow

While image recognition in its infancy seemed like a good way to provide names for suspects in criminal cases or identify landmarks or other unknown pictures, the reality is far beyond the basic constructs of the concept. Although the ideas surrounding the use of this technology are still young, the possibilities are highly attractive for companies wishing to explore cutting edge marketing techniques and consumers fascinated by the prospect of augmented reality.

By enhancing the world of advertising and product information customers can access, companies can easily engage a target audience and share information in an effortless, appealing way. Image recognition is still developing but mobile users are excited about the possibilities and eager to see what businesses have to offer. Signing up for BestBuzz’s innovative Image Recognition platform gives companies an incredible edge over the competition, a prospect that every marketing department should find exhilarating. Get involved and take the chance to interact with your customers in an unthinkable way with a simple MEP. Whether you can believe it or not, your business will never be the same again.





Barcodes to Custom QR Codes

Barcodes evolve to QR codes

Evolution of Barcodes to QR codes


QR codes can be found all over the place.  However,  you may not know what many techy folks have known about  for years; What QR Codes do and how useful they are. Here is a quick breakdown of the evolution of barcodes to custom qr codes to catch you up.

QR code is short for Quick Response Code.

What’s That?

A QR code is a type of barcode (matrix) that is two dimensional and can hold thousands of alphanumeric characters.  This set up makes for faster readability and greater storage capacity than traditional barcodes.  Basically, QR codes are like super barcodes and make it easy to create high-speed information transfer (holding a lot more info than the price of a can of soup).

How do I start Scanning?

Your smart phone can easily be transformed into a scanner by downloading a reader, which is QR speak for the mobile application that reads the codes. There are many readers on the market including, our personal favorite, the BestBuzz scanner which works on Android and iOS phones.

Text BUZZ to 635-66 to download the free BestBuzz QR code reader!

How are QR Codes Useful?

Tracking
QR codes were designed in Japan, in 1994, by Toyota to track vehicles during manufacturing. QR Codes are still used today to track manufactured goods.

Payment-Short Payment Descriptor (SPAYD, SPD)
Money transfer is a new way QR codes are being used.  The Czech Banking Association recently adopted payment information transmitted by using QR codes.

Communication
Information transfer is made way too easy with a QR code.  You can open web pages on a mobile phone without having to type the long URL.  Retailers put QR codes in print ads so that customers can scan to learn more about the advertised product.   Museums use QR Codes so you can link to detailed information about exhibits. Musicians can use QR codes to direct fans to their music.

BestBuzz uses custom QR codes to connect customers with business owners. Customers scan, buzz, and receive rewards for sharing with friends.

QR Codes Can be made of Anything!

Corn
According to the Guiness book, the largest QR code in the world was created in a cornfield in Alberta, Canada.

People
Not sure if it worked…but this school attempted to create a QR code out of children in white and black shirts.

M&Ms
Chocolate is the best way to create QR codes. Check out this guy who made a QR code out of M&Ms.

Can I make a QR code?

Sure. There are many websites and apps that allow you to create your very own QR code.  For a really simple QR code go to QR Code Generator.  QR voice, created by Marcel Duran, is super fun. QR Voice can generate QR codes that link to audio files that will say anything you type.  Yes…anything.

Custom QR Codes

The real fun begins when you create custom qr codes.  Generic qr codes are often not scanned for fear of not knowing where it will lead you.  This is why a custom qr code is so important. Integrating a logo with your qr code creates trust, the custom qr code is more likely to be scanned.  Check out the custom qr code created for Baker’s Ribs a BBQ restaurant in Dallas, Texas.

Custom Qr Code

Custom QR Code Create for BBQ Restaurant by BestBuzz





New Media Art

BestBuzz loves New Media Art by Federico Solmi http://bestbuzz.bz/

We love technology.  We love art.

So it’s safe to say we love New Media Art.

Not familiar with New Media Art?  First we need to understand what New Media is.

New Media is not t.v., film,  magazines, books, or paper-based publications..aka Old School.
New Media is the internet, websites, computer multimedia,video games, GPS, and Wireless..aka New School.

Side Note:  Q.R. codes are considered new media, even though they are often printed on paper because they link to technologies that enable digital interactivity.

New Media Art is created with new media technologies.  This  includes digital art, computer graphics, computer animation, virtual art, internet art, interactive art, video games, computer robotics, and art as biotechnology.

Some New Media Art Favorites.

Farm Fountain is an indoor ecosystem for growing edible and ornamental fish and plants.

BestBuzz loves New Media Art and Farm Fountain http://bestbuzz.bz/

 

E-Static Shadows is a  luminous electronic textile installation that acts as a static display or mirror, making invisible electrostatic charges generated by people visible.

E-Static Shadows New Media Art by Zane Berzina & Jackson Tan http://bestbuzz.bz/

E-Static Shadows New Media Art by Zane Berzina & Jackson Tan

 

 Gravicell: Gravity and Resistance  installation uses video projectors, screens, GPS receiver, custom made sensors, custom made steel panel floor, and  PCs to toy with the forces of gravity resistance.

New Media Art by Seiko Mikami and Sota Ichikawa http://bestbuzz.bz/

New Media Art by Seiko Mikami and Sota Ichikawa

BestBuzz can take your brand’s logo and transfer into a New Media Art QR Code.

New Media Art QR Code by BestBuzz

QR Code Designed by BestBuzz

 

 

For more New Media Art check out Rhizome.

Contact the leader Mobile Marketing Technology at info@bestbuzz.bz. Download the BestBuzz App today by texting BUZZ to 635-66. Connect with us on Facebook and Twitter.

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