8 Signs You’re Overdue for a Website Redesign
There’s a lot more to a successful web design than an eye-catching logo and sleek appearance. Not only do you want your site to look good, but you want it to be easy to navigate, work well, and bring in sales.
Though your painfully outdated design or 10+ second site load time may make it very obvious that a website redesign is long overdue, there’s also a chance you may not be able to tell if your site needs to be revamped just by looking at it.
If you’re unsure, read through this list of 8 signs you’re overdue for a website redesign.
1. IT’S NOT MOBILE-RESPONSIVE
It’s 2018, every website should be responsive to mobile devices like smart phones and tablets! Mobile traffic has overtaken desktop traffic, with 60% of time spent on mobile web and apps compared to 40% on the desktop. If your website does not automatically adjust to different screen sizes, you’re missing out on a large number of potential customers.
2. LOADING TAKES FOREVER
We humans have pretty short attention spans (about the same as a goldfish) and even less patience. We want everything on the web to be lightning-fast. If your website takes more than 4 seconds to load, you’re likely to lose a third of your visitors in that time. As ridiculous as that statistic may be, it doesn’t change the fact that the longer your page takes to load, the more customers you’ll lose. Another important point to consider here: Google considers website speed in their search ranking algorithms, meaning you’ll fall further down the list of search results if your site is slow.
3. YOUR SITE ISN’T SEARCH OPTIMIZED
The whole reason you’re online is so your customers can find you there. Accessing your site is how your customers will find crucial information about your business, figure out how to get in touch with you, and potentially purchase your products/services. If you’re getting buried under your competition in search results, you need to do something about it.
4. YOU CAN’T UPDATE CONTENT
The inability to control what’s on your site makes it impossible to stay current and provide your users with the most up-to-date info about your company. The lack of current information will not only make your site look dated, it can also hurt your business. If you’re no longer offering a certain product or have extended hours of operation, your customers need to know. Make sure that you enlist the help of good content management system when you redesign your site. I should mention that we have a kick ass design team here at Brolik, and our own CMS platform so you can stay up to date.
5. YOUR SITE DOESN’T LINK TO YOUR SOCIAL MEDIA ACCOUNTS
Having a social presence online is crucial now. If you aren’t sharing those accounts with your target audience on your main channel, your website, then how will they find you? Social media is a great way to build a relationship and keep in touch with your customers, as well as promote your business. It’s as simple as including the social links in the header or footer of your site, or the contact/about page. This way, your customers know exactly where to find you and can engage with your updates.
6. EVEN YOU LIKE YOUR COMPETITOR’S SITE BETTER
If you find yourself spending a sizeable amount of time creeping around your competitors’ sites and admiring the scenery, it’s probably time to step up your web game. Their site may be easier to navigate, more organized, or even just nicer to look at, and it’s safe to assume your potential customers are going to spend plenty of time there if you do.
If you’re guilty of one or more of these signs, it‘s time to consider redesigning your website. While some of these signs may be individual problems that you can fix and keep your current design, a good number of them are signs of a larger problem, especially if you’re guilty of a few. Having a solid website is part of sustaining a successful business, so don’t let yours fall behind the competition.
7. YOUR BRANDING HAS CHANGED
If your company has gone through rebranding since the creation of your current site, it should be a no-brainer to have your website re-designed. Strong branding can make all the difference in customer recognition of your business and can put you at the top of their mind when they’re in need of a service you offer. Your site sends a clear message about your brand identity, and an outdated web design that doesn’t match your brand can be doing you a disservice.
8. YOUR WEBSITE HAS A HIGH BOUNCE RATE
We use Google analytics to track our website statistics. Some of the most important statistics are traffic and bounce rate. Traffic shows how many people are visiting your site and the bounce rate shows how many people leave after viewing only one page. When the bounce rate is high, it could mean:
- The page loaded too slowly and they didn’t want to wait.
- They were annoyed by the amount of banner ads and pop-ups on the page.
- They couldn’t find what they were looking for.
- The content was un-related to their search.
Regardless of the specific reason, if they bounce right off your page, you’re not going to see the conversion numbers you want. Bounce rates can be decreased and total traffic increased with a smart website redesign.
YOUR WEBSITE IS WORTH THE INVESTMENT
Yes, a new website can cost thousands of dollars. However, we strongly believe it’s the most important component to your entire digital marketing strategy! Your website has the ability to either convert potential customers or send them running to your competitors. Your website is worth the investment.