If you are asking “ When is Fathers Day? ”, then we are thinking that you are probably running out of time to get Dad a Father’s Day gift. And if you are running out of time, chances are you want to buy something from your smart-phone and get it delivered in time for Father’s more »

Win Platinum tickets to IMW 2013 in New York June 10-13th What is integrated marketing? It’s a term that has been around since the very late 80’s but in VERY basic terms, make sure your marketing reaches your target audience wherever they are and whatever they are doing. The way in which you reach them more »

The concept of image recognition software seems almost futuristic in execution. Scanning an image and being able to match it to any other photograph on the internet or complied in a database to retrieve information is an overwhelmingly complex notion; colors, outlines, shades and designs can pose challenges to programmers but offer unlimited opportunities in more »

QR Codes pack an information punch. These codes are one of many Mobile Entry Points, such as NFC, image recognition, barcodes and SMS Text Messaging. Mobile Entry Points bridge the gap between the physical and digital world when accessed via a mobile phone.  The QR Code pattern can hold up to 4,296 alpha-numeric characters; Way more »

Carrie Layne, the CEO and founder of BestBuzz, had the opportunity to speak during the Mobile Marketing Association Forum, New York (MMAF-NewYork). Carrie speaks often at marketing events but this was her first time to speak at a Mobile Marketing Association event. During her presentation, Carrie explained how BestBuzz utilizes mobile to connect people to events, brands more »

In case you didn’t know, Moviegoers are a great vertical market to target. According to the MPPA In 2010, US Box Office figures were at $10.6 billion, meaning that 222.7 million people went to the movies at least once in 2010 (in the US and Canada) that’s over 2/3 of the population, and the average more »