BestBuzz had the pleasure of attending the Mobile Marketing Association Forum last week. We never miss the opportunity to share and learn among the industries best.
Here are major “buzz” topics going around the mobile community.
Nomophobia Exists and is Spreading.
We learned a new term over the weekend at the MMA Forum thanks to Tomi Ahonen. Ever lose or break your phone? Did you feel anxiety because you no longer had your cellular companion? There is an actual word for that..a phobia even. You were suffering from a nomophobia and occurrence is on the rise. Nomophobia is the fear of being out of mobile phone contact. The term is an abbreviation for “no-mobile-phone phobia”. As for treatments for nomophobia, we suggest taking it one day at a time. To really overcome nomophobia try the four day Digital Detox Camp.
Mobile is Massive and Still Undervalued.
Speakers at the Mobile Marketing Association Forum revealed how much we use our phones and the statistics are shocking. Stats like 12% percent of women use their cell phones during sex, and 75% of people bring their phone to the bathroom, reinforce that mobile mania is here.
“There are more iPhones sold per day, than babies born” Scott Hendrickson, PayPal. Speaker at MMA New York.
A simple question of how many in attendance had slept with their phone right next to them was followed by a room full of hands. This sea of hands concur our lives are linked to our phones. Excellent news for BestBuzz and people involved in mobile attending the conference. Dollars spent on mobile marketing are dollars well spent.
Big Data is Here.
Using Big Data to understand the holistic view of a consumers footprint was talked about by many of the MMA members. What is big data? Our friend, Wikipedia defines big data as a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
“90% of the data in the world today has been created in the last two years alone.” -IBM
That’s just the start, much of it is coming from new sources including apps, platforms, blogs, social media, internet search, and sensor networks. According to Mark Zukenberg and Ebay this data will double in a year or two.
Expect More Text.
Our phones follow us everywhere, so it’s only natural that smart marketers will use our phones to communicate with us. Expect more businesses to get ya to drink their Kool Aid via text.
“Kazakhstan has started to use SMS notifications to send court order subpoenas (to require witnesses to appear in court) in civil lawsuit cases via SMS.” -Central Asia Online.
The number one rule for SMS marketing is that you need permission to engage with a mobile device. Permission can be obtained by customers replying to a text message confirming they are willing to share their location with a brand or customers giving permission within a web opt-in form that captures their mobile phone numbers.
Here is a Vine our CEO Carrie Layne created while at the Mobile Marketing Association Forum.