QR codes can be found all over the place. However, you may not know what many techy folks have known about for years; What QR Codes do and how useful they are. Here is a quick breakdown of the evolution of barcodes to custom qr codes to catch you up.
QR code is short for Quick Response Code.
A QR code is a type of barcode (matrix) that is two dimensional and can hold thousands of alphanumeric characters. This set up makes for faster readability and greater storage capacity than traditional barcodes. Basically, QR codes are like super barcodes and make it easy to create high-speed information transfer (holding a lot more info than the price of a can of soup).
How do I start Scanning?
Your smart phone can easily be transformed into a scanner by downloading a reader, which is QR speak for the mobile application that reads the codes. There are many readers on the market including, our personal favorite, the BestBuzz scanner which works on Android and iOS phones.
Text BUZZ to 635-66 to download the free BestBuzz QR code reader!
How are QR Codes Useful?
QR codes were designed in Japan, in 1994, by Toyota to track vehicles during manufacturing. QR Codes are still used today to track manufactured goods.
Payment-Short Payment Descriptor (SPAYD, SPD)
Money transfer is a new way QR codes are being used. The Czech Banking Association recently adopted payment information transmitted by using QR codes.
Information transfer is made way too easy with a QR code. You can open web pages on a mobile phone without having to type the long URL. Retailers put QR codes in print ads so that customers can scan to learn more about the advertised product. Museums use QR Codes so you can link to detailed information about exhibits. Musicians can use QR codes to direct fans to their music.
BestBuzz uses custom QR codes to connect customers with business owners. Customers scan, buzz, and receive rewards for sharing with friends.
QR Codes Can be made of Anything!
According to the Guiness book, the largest QR code in the world was created in a cornfield in Alberta, Canada.
Not sure if it worked…but this school attempted to create a QR code out of children in white and black shirts.
Chocolate is the best way to create QR codes. Check out this guy who made a QR code out of M&Ms.
Can I make a QR code?
Sure. There are many websites and apps that allow you to create your very own QR code. For a really simple QR code go to QR Code Generator. QR voice, created by Marcel Duran, is super fun. QR Voice can generate QR codes that link to audio files that will say anything you type. Yes…anything.
Custom QR Codes
The real fun begins when you create custom qr codes. Generic qr codes are often not scanned for fear of not knowing where it will lead you. This is why a custom qr code is so important. Integrating a logo with your qr code creates trust, the custom qr code is more likely to be scanned. Check out the custom qr code created for Baker’s Ribs a BBQ restaurant in Dallas, Texas.