Get Buzzed with Carrie Layne on #MobileChat

Join Carrie Layne, CEO of BestBuzz, December 4th, 2013 from 9-10pm EST on #MobileChat. Carrie will be answering all of your burning questions about the current state of mobile and social and how these spaces are playing a pivotal part in the way paid, owned, and earn media are being used in the modern marketing mix. Tweet your questions in or just follow the conversation to learn from an industry expert with over 15 years of experience in the digital space.

Piad, owned, earned, media, BestBuzz

Paid, owned, and earned media chart found on

Who’s Carrie?

Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers which are managed and tracked through the BestBuzz integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Fortune 1,000 companies and leading digital and PR agencies.

Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America.


#MobileChat is a tweet chat that meets up every Wednesday from 9-10pm EST on Twitter. The group usually has an expert guest or a industry professional who has intimate knowledge of the mobile space. Previous guests been industry practitioners such as Scott Cuppari from Coca-Cola Freestyle, the fully customizable touchscreen soda fountain, Phil Easter, who develops apps for American Airlines, and even the community manager for Hootsuite Higher Education, Stephanie Wiriahardja.

The group chats about trends, upcoming mobile apps, online and mobile marketing, new products and services that marketers can use to help create better campaigns as well as products and services that are consumer facing and how mobile is being used to launch them or how mobile is an integral part of the product itself. The chats are always exciting and usually generate thousands of tweets and hundreds of thousands of social impressions. It’s one of the largest and most consistent tweet chats you can find.

Ask The Expert

If you have questions that you are dying to get answered, join us during #MobileChat. The chat usually last no more than an hour, so you want to show up early to get your questions answered in time. How to show up? Just go to or use a tool like Hootsuite to monitor the keyword “#MobileChat” and follow along. When you’re ready to tweet in, attach that hashtag at the end of your tweet for everyone to see.

How have you seen mobile change the way owned, paid, and earned media is being used and measured? How have you adapted or what have you gained from the new space? Comment to chat below or tweet us your questions with the hashtag #GetBuzzed.

GoMo or GoHo: 11 Mobile Marketing Buzz Stats

BestBuzz mobile marketing stats

What is Mobile Marketing?

The mobile age is already here and if you haven’t adapted to the new marketing outlets, then you’re already behind. More than half of the U.S. population is walking around with a Smartphone or mobile device. That’s millions of opportunities to engage with your customers in the palm of their hands. But what is Mobile Marketing exactly? It is quite simply the distribution of any kind of promotional or advertising message to customers through digital mediums on their mobile devices. This includes everything from text messages to mobile friendly webpages or even social media campaigns that target mobile devices based on their operation system. The mobile landscape has opened up a plethora of opportunities and challenges for the modern marketer.

Why is Mobile marketing so Important?

Mobile marketing is important because it’s increasingly becoming a part of consumers’ everyday lives. People are no longer stuck in front of a computer screen to engage on social networks, find directions, or even shop for their favorite products. They are on the go and they are using their phones to navigate every aspect of their busy lives. This means having a mobile friendly version of your website is paramount. 57% of people would not recommend a business with a poor mobile site with 40% going to a competitor after visiting a poor mobile site. Here are some more powerful stats that prove the importance of mobile marketing:

  1. 58% of all US consumers already own a smartphone (Source: comScore) <Tweet it!>
  2. Over 1.2 billion people access the web from their mobile devices (Souce: Trinity Digital Marketing) <Tweet it!>
  3. Global mobile traffic now accounts for 15% of all Internet traffic (Source: Internet Trends 2013) <Tweet it!>
  4. No one-screen size has more than 20% of the market share (Source: Mobify Research & Development) <Tweet it!>
  5. 61% of people have a better opinion of brands when they offer a good mobile experience (Source: Latitude) <Tweet it!>
  6. 60% of mobile shoppers use their smartphone while in a store, and another 50% while on their way to a store (Source: Deloitte Digital) <Tweet it!>
  7. 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV (Source: Google) <Tweet it!>
  8. 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets (Source: Knotice) <Tweet it!>
  9. Mobile-based searches make up once quarter of all searches (Souce: The Search Agency) <Tweet it!>
  10. 95% of smartphone users have searched for local info on the go (Source: Google) <Tweet it!>
  11. Every 100ms decrease in load time increases sales by 1% (Source: Amazon) <Tweet it!>

How can Mobile Marketing work for you?

Mobile marketing can work for you by connecting you to your customers like never before. With Smartphones being used for almost every major or minor decision, to be at the right place at the right time means you need to be mobile. Not just your website, you need to think about text message marketing, mobile-friendly social media marketing, email marketing, and even take advantage of mobile apps that connect your customers to you from physical advertisements that launch mobile experience like the BestBuzz social amplification platform.

Have you started to make mobile part of your marketing strategy? How did you start? What have you seen the biggest successes with? Comment below.

 Enter to Win A FREE Social & Mobile Assessment Here! 

If you’re not quite sure of how to get started there is no need to worry because BestBuzz has got you covered. We are giving away a FREE Mobile Assessment that will provide you with the information you need to move forward and have successful mobile marketing campaigns.

20 Shocking Social Media Statistics! [INFOGRAPHIC]

Did you know that for every hour a person is online, they spend over 25% of it on social networks? Or how about every month YouTube has nearly 4.5 million hours of video uploaded? These social media statistics are not only shocking, they also give you great insights on how much effort you should be putting into social media marketing. Thanks to the great people at Top Dog Social Media, we have 20 powerful stats in the easy-to-follow infographic below.

Here are some that we found most interesting:

  1. Twitter has over half a billion users and its fastest growing demographic is the 55-64 age group – Tweet it!
  2. Tweets that have one or two hashtags receive 21% higher engagement than those with three or more – Tweet it!
  3. 75% of people access Facebook from their mobile phones – Tweet it!
  4. 1 in 4 customers who complain on social networks expect a response within 1 hour – Tweet it!
  5. LinkedIn is 277% more effective for lead generation than Facebook & Twitter – Tweet it!
  6. Approximately 46% of online users count on social media when making a purchase decision – Tweet it!



Struggling to take advantage of this social media driven world we now live in? We’d love to help you out. Request to speak to a BestBuzz team member today! We’ll walk through your current strategy and make suggestions based on our extensive knowledge of social and mobile marketing. When you’re done, you’ll have a great start to a new social media plan that drives results. Click the link below to get started.

Women in Wireless – Spotlight On: BestBuzz

womeninwireless_logobestbuzz-logoCarrie Layne, CEO of BestBuzz, was recently featured in a spotlight piece about our company and the mobile landscape by Women in Wireless.

Women in Wireless is a nonprofit organization that empowers and develops female leaders in mobile and digital media. They do this through inspirational panels and webinars, leadership development, mentoring and networking. We also support charities that are aligned with our mission.

From the article:
Company: BestBuzz
Founder: Carrie Layne
Locations: Dallas and New York
1. What is your “elevator pitch”?
BestBuzz is a social amplification platform that uses mobile engagement points, like image recognition, to bridge print and digital communication channels. Partners use the platform to deliver exclusive content and rewards to customers for generating word-of-mouth buzz with social media. By “adding a layer of buzz” to traditional paid and owned media, brands create a direct line of communication to customers, greatly increasing earned media value. They also gain a wealth of knowledge and consumer insights (time/geo-location analytics, social data, mobile device usage, etc.)

2. How did you get started?
I’ve always been fascinated with communication- verbal, non-verbal, the psychology, the creative, the tools, and the technologies- so it makes sense that I earned my degree in Advertising from the University of Texas at Austin. I worked at Saatchi & Saatchi Interactive SF during the “dotcom” days, several successful tech startups in Austin, and then moved to the Cayman Islands. Following the aftermath of a Category-5 hurricane in Cayman (Hurricane Ivan), I had the rare opportunity to experience a life without technology, surviving nearly two months with no power or water. I call it the perfect storm because my experience in digital marketing and my passion for communication collided. I launched my first startup in 2005, focused around online digital media. My vision has stayed the same, but I got lucky when mobile and social technology completed the missing pieces to build a nearly perfect communication channel through BestBuzz. Luck is when preparation meets opportunity.3. Where do you see the mobile landscape in 5 years?
Mobile is the fastest growing segment that we’ve ever seen, so right now I feel like it’s the new “wild-wild-west”. It’s exciting and overwhelming how much information we have at our finger tips 24/7. We’ll probably stop calling it ‘mobile’ and just take for granted the ease of access integrated into our daily lives. The devices may change in form, but their functionality will have improved to be a necessary component to modern existence, much like automobiles and light bulbs did in their eras.

4. Any wisdom you can share for aspiring female entrepreneurs?
You hear people say it all the time, but do what you love. If you don’t know what you love, then ask yourself what you love doing on weekends because this is what you will be doing. Passion will be what keeps you going through the tough days, and it will be what ultimately makes you successful. To quote someone famous, “It ain’t about how hard you can hit. It’s about how hard you can GET hit and keep moving forward. How much you can take, and keep – moving – forward.”

Read the full article here.
Do you have any questions for our CEO? Leave comments below!

Engage Customers Using Image Recognition Advertising

Imagine standing in the supermarket, surveying shelf upon shelf of wine bottles and scratching your head in confusion. You don’t know anything about wine except that chardonnay is sweet, champagne is for celebrating and merlot is red but you still have to pick a bottle for a dinner party in a few hours. Now imagine having the power to scan a wine label with your smartphone and read reviews about the brand, learn more about the variety in question and peruse some suggestions about what foods go best with it. With image recognition advertising from BestBuzz, you can pick the perfect bottle and save face in front of your friends.

Image Recognition Advertising

The BestBuzz app uses image recognition to scan your favorite products to launch engaging mobile experiences. Get the BestBuzz app – Text WINE to 635-66.

On the other hand, imagine that you are a company that makes and distributes wine. You are hoping to improve sales by learning what bottles are most interesting and popular to consumers but do not believe that surveys or other low-tech solutions are helping your strategy. By giving customers the power to use image recognition to learn more about your product, you can see what sorts of packaging and sales techniques are drawing consumer attention and easily compile data to compare to your sales records.

Consumer or marketing department, there are many benefits in image recognition and, as science fiction-like as it might sound, it’s not far from being a commonplace reality. The capabilities of the BestBuzz platform are virtually limitless, allowing companies to promote their materials to consumers in an engaging way outside the bounds of what other social marketing techniques can accomplish. Think about your current strategies to sell products and attract customers, and add another layer. That’s image recognition advertising. The BestBuzz mobile platform lets you easily create BestBuzz Mobile Entry Points that allow users to easily interact with your products and advertising campaigns with nothing more than a smartphone and the BestBuzz app.

The possibilities of image recognition go far beyond scanning wine labels. Virtually any image can be used in image recognition advertising, from event ads to product packaging to store displays. Food wrappers can provide nutrition information and coupons, movie posters can lead to a portal to buy advance tickets and a clothing display at a department store can offer outfit ideas and discount codes. No matter the information you are hoping to share, there is a way to do it with an innovative, interactive approach designed to drive engagement and promote brand awareness.

By presenting your logo or other image choice as a way for your consumers to interact with your company, you have the unique opportunity to extend the value of your brand while simultaneously drawing interest and broadening product appreciation. Image recognition advertising can intensify the marketing techniques you use now in a way that will revolutionize the way you connect with customers and the ways in which your business can grow.

What are the unique ways you engage your customers? Have you used image recognition or augmented reality in the past? Comment below!


Want to learn more about Image Recognition and how it can be used to amplify your brand advertising? Click the button below to schedule a time to chat with a BestBuzz team member.

Is Social Media Design Giving You a Headache?

Whether you are brand new to social media, or were an early adopter, social media design can be quite confusing. You have cover photos, thumbnail images, video preview sizes, the list goes on. To add insult to injury, it is constantly changing, too. Facebook alone has reworked its News Feed about three times in the year. Thankfully, the great people over at tentsocial have taken the time to craft The Ridiculously Exhaustive Social Media Design Blueprint! Covering everything from Facebook to YouTube, this easy-to-read infograph has all of you social media design problems worked out. Thanks tentsocial, social media marketers everywhere are rejoicing that they can find everything they need in one place.

<Click to Tweet this INFOGRAPH to your friends>


(Source: Tent Social.)

What’s your biggest social media design problem? Do you have any tips or tricks that have helped you along the way? Share below!