Mobile Marketing Stats for Digital Marketers

Mobile Marketing Stats for Digital Marketers

Mobile marketing engages customers

Where are your mobile customers?


We all know that we need to be in the digital space when it comes to planning our mobile marketing campaigns. But where are your customers in the mobile marketing space?

Well recent figures show us many are choosing to use mobile to access their social media platforms.

The top three apps after Google’s popular mapping tool are Facebook (44% of smartphone users), YouTube (35% of users) and Google+ (30% of users). Twitter takes a 22% slice of the smartphone pie. -  GlobalWebIndexdata on global smartphone users in Q2 of 2013.

Maybe this helps us understand why 93% of marketers use social media for business (WordPress Hosting SEO).

So to make the most of mobile marketing campaigns, we need to understand our customer’s habits. It’s important to understand consumer thoughts, feelings and actions so we can tailor our brand message to hit the right people at the right time on the most applicable platform using the most engaging content. Who knows, if we get all that right, we may have a viral mobile marketing campaign on our hands? Look at the mobile marketing stats below to see how your consumers want to engage with you:

Did you know?

  • Customers are 92% more likely to trust a recommendation from a friend versus an advertiser (Neilson, 2011)
  • Half of all social media users under age 35 follow their online friends’ product and service recommendations. (TECHi)
  • 23% of Facebook users check their accounts five or more times every day (WordPress Hosting SEO)
  • 47% of Americans say that Facebook has a greater impact on their purchasing behaviors, more than any other social network (State of Search)
  • 69% of Twitter follows are based on recommendations from friends (WordPress Hosting SEO)
  • 50% of Twitter users are more likely to purchase from brands they follow (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
  • More than three-quarters (77%) of mobile users use their smartphones and tablets for searching and social networking. (imFORZA)

Understand your customers

Would you like to be able to get more in-depth insights for your next mobile marketing campaign? Using the BestBuzz mobile marketing and social amplification platform means that you can track your mobile marketing activities in real time, and see where in the world you are creating the most buzz and on which social media network, plus even learn which devices your customers are using.

To get more information on the BestBuzz dashboard and how it can transform your mobile marketing activities, contact us now to see a quick demo.

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