Word of Mouth Goes Digital
We all know that word of mouth is the best form of advertising a business can ask for, but in this fast-pace, multi-tasking society, not many people have time to sit and chat. These days people tend to post, tweet or pin about their favorite brands or businesses using their mobile devices. Like it or not, you need a mobile marketing strategy that encourages people to talk about you in the social media space.
Sure, most businesses now have their own social media accounts, but how do they attract people that aren’t fans on Facebook or following them on Twitter? How do they give a digital life to those offers and promotions that are traditionally offered once a customer is already in store or purchasing their product?
Tech Cocktail Gets the BestBuzz Lowdown
Tech Cocktail sat down with Founder and CEO of BestBuzz, Carrie Layne, and discovered how you can Partner with BestBuzz to stimulate and track digital buzz for your brand.
In the article, Layne, a 14-year veteran in the interactive and digital space, explains that she founded BestBuzz to empower businesses and brands in the ever changing world of digital marketing. Using BestBuzz enables businesses the ability to reward customers through several mobile entry points, (such as SMS text, NFC tags, image recognition & QR Codes) and also have access to a powerful dashboard of data and analytics so they can create and track mobile marketing campaigns.
The BestBuzz solution solves many problems businesses have; such as maintaining a presence in the social media space, gaining a better understanding of who your customers are, how they prefer to interact with you as well as where you need to be to attract new ones.
Ask the BestBuzz Founder Your Mobile Marketing Questions
If you would like to glean more information from Carrie, she will welcome your questions at the Results Orientated Web Summit, Friday April 12th 2013. She will be a presenter at the Strategy + Social Media + SEO + Mobile = Results panel at 11:00 AM along with Lissa Duty, Andra Dunn, John Nosal and panel moderator, Tonya Cauduro.
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