Learn the Latest Growth Hacker Tactics for Event Marketing At EVENT tech Vegas




Carrie Layne, Founder and CEO of BestBuzz, is sharing her wisdom at “The Region’s Largest Event Marketing Gathering,” EVENT tech 2014. Because of her extensive knowledge of all things mobile and social, she has been asked to give a workshop on Growth Hacker Marketing: What Event Marketers Can Learn From Silicon Valley Startups.


Growth hacker marketing is a technique developed by Silicon Valley entrepreneurs that uses a mix of technological chops and marketing know-how to bypass traditional mass marketing in favor of testable, scalable and highly-personalized methodologies. In this session, you’ll get a deep dive into what tools and practices growth hackers use to be successful, and how you can apply some of those same tools to promoting your events. You’ll also get tips on how to apply a hacker mentality across multiple channels for maximum effect.


Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers, which are managed and tracked through the BestBuzz, integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Penguin Group, Mary Kay and other leading digital and PR agencies.

Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America. 


Carrie is not going to be the only expert in the room. From Renee Stratulate, Renee is The Data and Measurement Strategist  for Cisco Systems, to Gianna Cardinale Gaudini Marketing Events Manager for Google, EVENTtech 2014  is slated to have over 75 expert speakers. This event is truly a who’s who in the event marketing space and is one you don’t want to miss.

The topics discussed are about as diverse as the speakers themselves. The event will cover Social Media Game Changers, Emotional Technology, Updating the Gamification Toolbox,  Live Broadcasting, Beacon Technology and that’s not listing them all.


BestBuzz is proud to be finalist in the 2014 EVENTtech awards in the following two catagories.

Best Digital+Live Campaign (B-to-B)

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

MaryKay-BestBuzz-PinYourPartyFan-BuzzMap Mary-Kay-Makeover-Day-Buzz-Map

Best Use of Video Streaming

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

Mary Kay Makeover Day 2014 1896784_10152225315887171_389739321_n


Learn more about BestBuzz and how it can boost sales for your business. Click the button below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.

Are you going to be at EVENTtech? Who are you looking forward to meeting most? Tweet us about what you want to hear from #eventtech! @Best_Buzz using hashtag #BuzzBlog

It’s Your Lucky Day: Get A Free Book For A Buzz


Buzz and Win a Copy of The Doodle Revolution- Amazon Best Seller Books


What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common?  They were all inveterate doodlers.  These powerhouse minds knew instinctively that doodling is deep thinking in disguise–a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems.  Author of the Doodle Revolution, Sunni Brown, is on a mission to bring the power of the Doodle to the rest of us.  She leads the Revolution defying all those parents, teachers, and bosses who say “Stop doodling!  Get serious! Grow up!”  Sunni overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy.

BestBuzz-Doodle-Revolution-Tony-Hsieh-Zappos-Penguin“There’s a reason why so many innovative companies use Sunni’s techniques for visual literacy, and it’s not because they want to have fun. These methods offer consistently better thinking and in the process deliver happiness as well.”  Tony Hsieh, Zappos.com CEO and author of Delivering Happiness


Sunni Brown, author of the Doodle Revolution, and Carrie Layne, CEO of BestBuzz, have teamed up to give 200 lucky startups a free copy of the Doodle Revolution book!  Be one of the first 200 people to scan the cover artwork of the Doodle Revolution using the free BestBuzz image recognition mobile app, and we will send you a free copy of the book.

1. Download the BestBuzz mobile app & Connect with Facebook or Twitter.

2. Scan the Doodle Revolution image (below) with the BestBuzz app to trigger image recognition.

3. That’s it- you’re entered to win automatically, and all winners will be contacted within 24 hours.

From one start-up to another, we really appreciate your buzz and support.  Please follow @Best_Buzz, and we will DM the winners.  Also, please keep us posted on how the Doodle Revolution helps get your creative start-up juices following.  Have a great week!  

Doodle Revolution Image Recognition Sunni Brown BestBuzz

 Check out Sunni’s TED Talk:  Doodlers, unite!

The Doodle Revolution is for people who want to think differently by using visual representations of ideas and thoughts to  promote better memory retention and help solve complex problems.  Creatives, entrepreneurs, startups, teachers, and  business leaders can all use these doodling-tactics while brainstorming with a team, taking meeting notes, or when at  your desk trying to solve complex business problems.  Countless industry experts use doodling techniques in their  professional lives to achieve great successes.


Sunni Brown’s new book The Doodle Revolution has been featured in countless popular news outlets such as Oprah.com, Fast Company, CBS News and many more.



Ranked as one of the Top 10 Hottest Startup companies by Startup America and Tech Cocktail, BestBuzz is a social amplification platform that helps businesses create, manage and deliver real-time content to fans that scan mobile activation codes from product packaging, in-store displays and print media.  Users can download the free BestBuzz mobile app to discover and unlock rewards from their favorite local businesses, brands, media publications, and consumer products. Start scanning QR codes, UPC barcodes, images and logos marked with the BestBuzz icon to instantly earn points and unlock exclusive offers from partners.

To learn more visit: www.sunnibrown.com and www.BestBuzz.bz or follow @sunnibrown and @best_buzz.