Social Media Predictions for 2016

Social Media Predictions for 2016

This year, we saw a tremendous boom in the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Social media has changed the way marketing and advertising works.

While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some social media predictions for 2016.

1. MORE E-COMMERCE FEATURES WILL BE AVAILABLE.

The “buy now” button may possibly become a distinctive feature in some social media platforms. Facebook ads already allow click-through directly to merchant websites, and it’s not surprising if other networks allow this kind of feature. We may also expect a shopping cart in one of these big social networks soon.

2. INTERACTIONS WITH AUDIOVISUAL MEDIA WILL INCREASE.

More than 50% of users say that videos and images are more engaging as compared to simple text posts. Even on micro blogging platforms like Twitter, posts with images get more engagement despite the short captions. This only shows that people are more likely to respond to visual stimulus. Podcasting and audio content may also become a powerful new medium for advertising.

3. ADVERTISING WILL BECOME MORE PROMINENT.

More and more companies are using social media ads in addition to Google ads to promote their products. It’s safe to say that in the next few years, our News feed will be dominated by ads and businesses will spend more money on them. It’s also expected that social media platforms will allow more advertising functions, including automated ads and pop-ups.

4. SAFETY AND SECURITY WILL BE AN EMPHASIS.

Because of the rising social media trend, more users have become victims of phishing and other cyber crimes. Such concerns call for better security in divulging personal information online. In the coming years, social media platforms will probably have better security features that will prevent identity theft, cyber stalking, and phishing.

5. MORE PLATFORMS WILL RISE…AND PROBABLY FALL OR GET EATEN BY THE BIG THREE.

The big three of social media—Facebook, LinkedIn, and Twitter—are the most prominent platforms for businesses. Therefore, they have the biggest money in circulation. Smaller platforms will most likely appear, and they may either become slightly popular enough to stay in the game or get acquired by a bigger business.

Many companies have been acquired by the Big Three in the past, with Instagram as one of the most notable mentions. The company was launched in 2010 and acquired by Facebook for $1 billion in 2012. WhatsApp, an instant messaging platform, was also acquired by Facebook for less than $200,000,000 in 2014.

Social media has opened up new possibilities to online users. Company websites and shopping sites still have dominance when it comes to e-commerce, but social media is steadily rising up to the game. Sooner or later, we may find a completely new method of online advertising, but for now, social media is the ultimate trend, and it isn’t going anywhere.

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SOURCE: Social Media Today

[Infographic] The ROI of Social Media

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

4 Factors For Measuring Social Media

  1. Studying sales increases and the decline of costs.
  2. Has your brand recognition greatly improved among audiences?
  3. Can you easily tend to issues that relate to your brand?
  4. Have your digital assets improved along with your brand?

Defining Objectives
Business objectives are not the same for every business, which is why it’s important to define objectives prior to social media implementation. Consider the following:

- Brand recognition
- Engagement with your current customers
- Sales (short-term basis)
- Improving your company’s “searchability”
- The dispersal of company information and news

Measuring Social Media Marketing Activities
The following percentage of CMOs use these metrics to measure social marketing merits:

- Conversion (66%)
- The number of page views (43%)
- Revenue (50%)
- The number of members (63%)
- Site traffic (68%)

Social Media Recruitment
Social media is necessary for companies to engage with customers, as well as enlist new talent. Trends And Facts To Note:

- Over a long-term basis, social media marketing significantly cuts marketing costs.
- The infographic reports how 45% of social media marketers were able to build new partnerships via social media.
- Social media has assisted 72% of marketers in “closing business.”

The ROI of Social Media

SOURCE: MDG Advertising

[INFOGRAPHIC] What Motivates Customers to Make Recommendations on Social Media?

The Social Recommendation Index, an annual survey of 24,000 active users of social media, conducted by Social Media Link,  aims to discover how consumer recommendations and social networks impact purchase decisions.

This year’s index uncovered the most trusted sources for product and service reviews, and highlighted the relationships that drive the most action. For marketers, there’s no denying the power of consumer advocacy. The common challenge is the who, what, how, when and why. This study helps brands understand the resources consumers use throughout the path to purchase, and can help guide strategic efforts where they generate the most results.

Here are some tweetable tidbits:

- Facebook and Instagram lead the pack for sharing product purchases, with Pinterest not far behind – Tweet This!.

- Trust in Pinterest increased from 56% in 2013 to 64% in 2014 - Tweet This!

- Personal stories are better than star ratings. More than 90% (93%) of those surveyed said the most valuable reviews are those that contain personal stories - Tweet This!

- The closer the relationship, the greater the influence. According to 77% of those surveyed, close friends and family impact purchase the most, while only 11% said a celebrity impacts purchase -Tweet This!

- Consumers are not turned off by facilitated reviews, especially if it’s written by a friend or family member. Close to 90% (88%) said they trust a review from a friend or family member who has received a free product in exchange for a review - Tweet This!

Inforgraphic-What-Motivates-Customers-to-Make-Recommendations-on-Social-Media

Source: Social Media Link

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[INFOGRAPHIC] How To Use Visual Content To Get More Social Media Engagement

By now, you know how important it is to incorporate visual content into your social media strategy.

Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. I mean, hey, we’re only human … and humans are naturally drawn to visual content. While we only remember about 20% of what we read, we retain as much as 80% of what we see.

But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to be good.

But what exactly does “good” mean when it comes to visual content? There’s a lot to it: great topic, color consistency and effective design, proper dimensions for publishing, promotional strategy … and you’ll need a game plan to maximize your ROI.

So how can you create that game plan and boost engagement with your visual content?  Here’s a handy infographic tilted 5 Steps To Getting More Engagement With Your Visual Content from the Hubspot and Market Domination Media. Check it out.

 

visual-content-engagement-boost-infographicSOURCE: Hubspot

 

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[INFOGRAPHIC] A Dr. Seuss Inspired Guide to Twitter

Since the release of  Twitter in 2006, use of the social network on has skyrocketed to over 500 million tweets per day and continues to grow. Twitter is now one of the top contributors of traffic for bloggers and brands. A recent study shows that 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. So how can you increase the likelihood that your tweets get shared and clicked on?

Here’s a handy infographic tilted A Dr. Seuss Inspired Guide to Twitter from the hootsuite team that proposes some tips to successfully marketing on Twitter.

Some key takeaways are:

Let Tweets Breathe: If you send Tweets too much, you’ll risk looking like spam.

Pay Attention To Trends: Don’t ignore what people like.

You Don’t Need All 14o Characters: Short tweets make it easier for people to share your story.

BestBuzz_INFOGRAPHIC_A_Dr_Seuss_Inspired_Guide_to_Twitter

Source: A Dr. Seuss Inspired Guide to Twitter

Original artwork by @designowls

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[INFORGRAPHIC] Mobile Marketing Domination

Mobile marketing is changing the way businesses connect with their customers. As more people being to rely on their mobile devices for content, businesses will need to make sure they’re always reaching their target customer.

Research shows four out of five people use their smartphones when shopping. With mobile marketing, brands can utilize mobile video, social media, and a mobile website to improve the shopping experience for their customers. In fact, more than half of mobile users believe mobile devices making the shopping experience more enjoyable.

Consumers use their mobile devices for a number of shopping activities. More than two-thirds of mobile users have used their device to look up a store location and half of mobile users have looked up product information. Additionally, consumers use mobile devices to compare prices, read product reviews, and find mobile coupons.

When creating a mobile marketing strategy for your business, it’s also important to implement social media. Three out of five mobile users pay attention to mobile ads and up to 84 percent of mobile users rely on their social networks when researching new products. Use social networks such as Twitter and Facebook to serve as customer service platforms for your customers. This will make it easier for you to answer customer questions and engage them in your mobile content.

Finally, there are a few things you can do to improve your mobile marketing strategy. First, it’s a good idea to use mobile technology to directly reach your consumers. Be sure to utilize location services and e-newsletters to keep your mobile customers in the loop about your business and new products. This will make it easier for customers to stay engaged with your business.

Mobile marketing is revolutionizing the way businesses interact with customers. To learn more about mobile marketing and how it’ll influence your business, check out the infographic below:

Mobile_Marketing_Domination_Info_Graphic

Source: Ivan Serrano

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