Survey Reveals Appetite of U.S. Diners For Mobile – BizReport


How do diners use mobile before, during and after a restaurant experience? That’s the question OpenTable set out to answer in a recent survey in the U.S.

OpenTable’s survey of 6,000 diners across the U.S. has ascertained the appetite for technology before, during and after their dining experience. With smartphones firmly established as being an essential tool in day-to-day life, few people go out to eat without first checking a menu online, taking a photo of their food when it arrives or downloading a restaurant’s app.

“At OpenTable we sit right at the intersection of food and tech, which makes us infinitely curious about what people want from technology when they dine out,” said Leela Srinivasan, OpenTable’s VP of Restaurant & Product Marketing. “Dining out, like virtually every area of life, has been transformed by technology, but in an industry in which hospitality is paramount it’s important to strike the right balance for your restaurant concept.”

The survey findings have been curated into an ebook – ‘Technology and Dining Out 2015‘. It reveals that, before a meal, the vast majority (86%) of diners check online to browse a restaurant’s menu. A quarter check out reviews. One thing diners wish they could do before heading out to restaurant is check wait-times (85%) or at least put themselves on a waitlist prior to arriving (83%).

During the meal, mobile behavior differs between different types of dining experience. Diners are less likely to use their smartphone when at a fine dining establishment (63% said they “rarely or never” use their phone in such restaurants), while only 35% do not use them in more casual venues. Using mobile at the table may be considered rude by some, but a quarter “always” or “frequently” use them to research or decide what to order, and 23% take photos of their meals.

Even after the meal, mobile can play a role. Despite the surge in mobile payment technology, nearly half (46%) said they had “never” paid for a meal via mobile, yet they like the idea of doing so.


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Get in the Integrated Mobile Marketing Space with Custom QR codes

QR codes; those funny little square things you see placed innocuously on product packaging and in glossy magazine ads. They appear on shelves next to products in supermarkets, car dealerships and home improvement stores. But do you know what they do? Do you know what they can do for your business if used in the right way? Did you know that these funny little boxes can actually provide you with in depth reporting about your customers and launch you in to the integrated mobile marketing space?

Vote for BestBuzz by scanning this QR code

Scan this code to see how a regular QR code works

Who is using them?

According to a survey released in February 2013*:

  • 1 in 5 Americans say they have used a QR code.
  • The USA ranks as Number 1 in QR code use.
  • 27% of those that scan QR codes are aged 18-34.

Why do people scan QR codes?

QR codes are a quick way of getting information. See a code, scan it with your phone and instantly get digital information delivered to the palm of your hands on your smartphone. They have been traditionally used to show a video or visit a mobile version of a website, but QR codes can do so much more and be incredibly interactive.

What can you do with QR codes for your business?

Custom QR codes can make your integrated mobile marketing campaigns more effective by simply adding them to the print media you are already producing. Do you advertise in your local newspaper? Do you have posters and flyers advertising your businesses and events? Do you print menus or price lists? Just add a custom QR code on your next round of print media and have an extra 19%* of people see your message on their smartphone.

Which QR code company should you use?

Well, you can go ahead and get a QR code printed for free and link it to a static version of your website, (Boring for your customers and not very worthwhile for your business.) or you can use BestBuzz to create a custom QR Code that rewards your customers for scanning your code and drives your mobile marketing campaign to 25 x more people.

BestBuzz is designed for businesses to get maximum exposure from custom QR Code scans. Not only does BestBuzz have awesome patented round QR codes that stand out in all the QR Co0de clutter, we even make custom ones with your very own business logo.  These custom codes also link to your customer’s social media accounts. So instead of just being in your customers’ hands, you can also be in all their friends’ hands too.

Call us for a Custom QR code for your business

BestBuzz specializes in Custom QR codes

BestBuzz also provides full analytics and reporting on who is scanning your code, what type of phone they are using and where in the country they are. It also lets you see how many people you are reaching on social media and which platform your customers and their friends are most active on. Everyone knows that data is the key to understanding your customer and BestBuzz gives you amazing data that you can use to make sure you are in front of your customers and offering them what they want to hear.

To learn how BestBuzz can get launch you in to the integrated mobile marketing space  you can attend an line demo by clicking here:

To see how BestBuzz powered an amazing integrated mobile marketing campaign using custom QR codes for Bakers Ribs download the case study, here.

We always love to hear what you are doing to make your mobile marketing buzz-worthy. What tips do you have for businesses using QR codes?
*(Pitney Bowes survey of 2,000 consumers in the US and 1,000 in France, Germany, and the UK respectively.)

How Integrated Mobile Marketing Will Maximize Your Cinco de Mayo Campaign

Cinco de Mayo is known throughout the USA as a day to go out and drink copious amounts of tequila, fill your belly with Fajitas and celebrate all things Mexican. For businesses and brands, it is also an excellent way to have fun with your customers and attract new ones.

These days, no good fiesta is complete without a smartphone in hand to capture pictures and videos of the festivities. As a new study from SinglePlatform at Constant Contact and research firm Chadwick Martin Bailey shows us, 81 percent of consumers have searched for a restaurant on a mobile app in the last six months.

So what are you doing to make your mobile marketing pop? How can you engage new customers using mobile marketing? We look at some big brand mobile marketing campaigns that are getting it right and also see where some can be improved by adding that Integrated mobile marketing element.

Engage your fans for your Integrated Mobile Marketing Campaigns

Moe’s Southwest Grill use fan pictures in their Integrated Mobile Marketing

Moe’s Southwest Grill is embracing customers who ‘Dine with their Device.’ This year they launched a fun mobile marketing element to their “Cinco de Moes” campaign. Customers can purchase 32-ounce cups with headless illustration of a person wearing a Moe’s T-shirt. Moe’s customers then can place the cups under their chins and take a photo that makes them look like a Moe’s bobble head.  Moe’s “fans” then post their bobble head moments on FacebookTwitter or Instagram, using the hash tag #cincodemoes. Moe’s has also set up fan galleries on Facebook, Pinterest and Google+ and has posted two funny Vine videos which were tweeted to their followers.

Mobile Engagement provides ROI

What are the results of integrating mobile to this campaign?  “Sales of the cups have been great, we’re getting lots of new ‘likes’ on Facebook and sign-ups to attend Cinco de Moe’s on our Facebook events page, and we expect the bobble head posts to multiply in this next week preceding Cinco de Mayo,” Moe’s CMO Paul Macaluso tells Media Post News, Marketing  Daily reporter, KarleneLukovitz. So if a restaurant chain can create that much engagement with integrated mobile marketing, how do the bigger brands, synonymous with Cinco de Mayo fare?

We all know he is, “The most interesting man in the world,” but does his mobile marketing entice customers to participate in Cinco de Mayo this year? Following on from last year’s literal play on mobile marketing, (Where Dos Equis actually took food trucks to 5 major cities in the US.), the most interesting man in the world has decided Cinco de Mayo falling on a Sunday, “simply doesn’t work”, so he has moved it to Thursday, ”Dos de Mayo.”

Dos Equis have a dedicated web-site along with a video and venue locator that links to Facebook so you can create an event and invite all your friends to a Dos Equis recommended locations. The website and video are “mobile friendly,” but we can’t really say the mobile campaign is integrated in a unique way that is likely to make that message viral and most importantly, drive interaction and sales with the brand.

What language do you speak to your customers in?

Next we look at Corona. This year’s marketing campaign will be called “Corona de Mayo” and will see a massive drive of in-store

Integrated Mobile Marketing made easy with BestBuzz

Struggling with which language to speak to your customer in? Make sure your mobile marketing campaign is integrated

collateral that will run up to May 5th. There will also be TV commercials which are available on their YouTube channel. The interesting thing to note here is that Corona is still deciding which language to speak to their customers in. One visit to their Facebook page will show you that all of their posts are in Spanish and English. We will touch on how Mobile Entry Points can solve these questions and turn it from an in-store campaign to a fully integrated mobile marketing campaign.

While Dos Equis and Corona are definitely trying to become integrated and mobile friendly, they can learn a lot from Moe’s Southwest Grill and from our friends at Man In Black Tequila who have co-ordinated successful venues and events with brands like as Blue Mesa Grill and SXSW to spread the word about their tequila, created by Governor of the Heart of Texas, Kinky Friedman. This not only targets the unique tequila demographic, but helps attract like-minded tequila drinkers to restaurants, concerts and events where Man In Black Tequila is served.

What makes your Integrated Mobile Marketing unique?

BestBuzz provided the tequila brand with a fully integrated mobile marketing campaign using SMS Text and a QR code to use as their mobile entry points. To win a Man In Black tequila shot glass or tickets to see Kinky live, revelers simply text KINKY to 63566 to download the free BestBuzz smartphone app (Available on all platforms.). Customers then scan the custom branded QR code on coasters to get their reward. (These coasters are used in stores, bars, restaurants and events.) BestBuzz automatically posts to the customers’ social media accounts, telling all their social media contacts that they are at SXSW drinking Man In Black Tequila and getting a free shot glass.

QR codes start Integrated Mobile Marketing

QR codes are a great way to integrate mobile marketing to your campaign

The BestBuzz app also detects which language the user’s phone is set to and will automatically show the message in the their preferred language. What does that mean for a brand like Corona? No more posts in two languages, no more in store displays in two languages, simply, one QR code (let’s face it, an image  is universal) and one message in over thirty languages!

Read all about it

You can see the results Man In Black Tequila are having with their tequila by downloading our case study. Spoiler alert; they have reached over 18,000 people with an integrated mobile marketing optimized message in less than 2 months!

As you finalize your Cinco de Mayo marketing plans, think about how you are tapping in to the mobile market. Are you doing enough? Who do you think is doing the best job this year? Let’s discuss below.

QR Codes at Red Lobster Restaurants Need More Flavor

Red Lobster Restaurants Use QR Codes That Could Use More Buzz

A few weekends ago, I had the pleasure of going to Red Lobster (One word: Lobsterfest) and noticed something. Well, two things. For one, I wasn’t the only food enthusiast with the great idea because there was a 30-minute wait, and two, a QR code that could use a little Buzz.

I went to the host stand to check in; the nice person took my name and handed me a pager. Analyzing the newer-looking device, I saw a QR code (My mind went giddy!). I was so proud that Red Lobster was utilizing this awesome technology. I pulled out my phone, opened my BestBuzz QR reader and scanned it.

QR Codes Power Trivia Game at Red Lobster Restaurants

What did I find? I found a cute little time-killing game covering different seaside trivia at my fingertips (Did you know the oldest light house in the US is located in New Jersey?). I played a few rounds and it was fun, but then I became bored and disinterested. I thought to myself – What would this mobile experience look like using BestBuzz?

My mind started racing. Of course keep the “Seaside Trivia” game because it was fun, but what could be added? An exclusive deal for those who Buzzed-in (I smell a free appetizer!), maybe an online menu, so that, if I wasn’t there for a insane amount of lobster, I could figure out what I wanted to eat, a contest to enter and win, plus much more!

Also, when I scanned the QR code to play the trivia game, there wasn’t a link added to my social media profiles. QR codes not only link you quickly to great content, they are also a great way of linking you to your customers using social media. What if a friend had been thinking about where to dine that night? If there was social media interaction, he or she could have seen that I had just buzzed-in and it could have inspired another lobster lover to join in the festivities. Instead, I was rolling out of there with a full belly and a friend was at home struggling with a culinary conundrum.

So I decided to write this post to see (1) if anyone  knows the right people at Red Lobster to talk about getting their QR codes Buzzing and (2) to see if anyone reading knows of a restaurant or company that isn’t using a QR codes to its maximum potential. Reach out to me! You can Tweet me, Facebook me or connect with me on LinkedIn. Anything to help stop the underwhelming use of QR codes. This is our fight, people. We need to stand strong and declare, “We want more Buzz from our QR codes!”

BestBuzz maximizes social media marketing campaigns for other restaurants, events and brands. We love helping businesses see the potential behind mobile entry points, not just with social media interaction but also how they can glean important data and analytics from using them.

Click below for a case study that shows how Domino’s Pizza captured a whole nation with BestBuzz.



How Ocean Prime uses QR Codes in their Restaurant Marketing Strategy

Ocean Prime uses QR Codes in their restaurant marketing strategy

Could Ocean Prime improve their QR code experience in their restaurant marketing?

Lunch at Ocean Prime is always delicious and filling, so after eating just enough to still be productive at work, our team member asked for a take-out bag. When she got back to the office, I was happy to see the take-out bag had a QR Code on it, I always find it exciting to see a restaurant using QR Code technology and I enjoy scanning them to see where they will go and what my user experience will be.

The QR Code on the Ocean Prime bag opened up to a landing page. Unfortunately, this wasn’t a Mobile Landing Page, so I needed to pinch and zoom around the screen to see what I was being shown.

I then realized the website was a call to action for me to become an Ocean Prime VIP member. Looking at this scenario from a restaurant owners point of view, this a good way for a restaurant to use a QR Code for a number of reasons. As a restaurant owner:

1. I can actually read my customer’s details nice and clearly, (as long as they fill out the form) and the data is immediately available to me. It also saves me time as I don’t  have to wade through bunches of cards that have been filled out at the restaurant by diners.
2. I get my customers details and preferred method of engagement for the future.
3. I send my customers back to my website and have the chance to further entice them to engage with my brand.

Are you using mobile optimization in your restaurant marketing for mobile devices?

Don’t make your customers pinch & zoom.

How to Maximize Restaurant Promotion Ideas

So what more could Ocean Prime have done to maximize my QR code experience?

A Mobile Landing Page is a MUST when communicating with mobile device users. These folks are on the move, and if your mobile experience doesn’t delight with 3 seconds, they will abandon you.

If Ocean Prime had used BestBuzz, the user experience would have been designed specifically with the user in mind. Our Mobile Landing Pages are designed ergonomically, meaning the buttons are where they need to be for people to use them easily. All the ways to reach the business are easy to find and use. This of course delights the user and results in much better engagement.

Can your mobile customers interact easily with your digital restaurant marketing?

This Mobile Landing Page is optimized for smart device users on the move.

A BestBuzz Mobile Landing Page does not require the user to pinch and zoom to see the company message. Also, if Ocean Prime were to use a BuzzCode instead of a standard QR Code, all of my friends on Social Media would have seen that I was interacting with Ocean Prime and being rewarded for doing so.

To put that in perspective, my one scan would have generated a social share exposure of over 3000 social impressions (that is how many contacts I have on social media). So imagine if the other 4 people that I had lunch with that day also scanned their bags with a BuzzCode?

BestBuzz also offers your customers rewards for interacting with you. Every time your customer scans, you have the opportunity to reward them.  You choose what to offer and when. You have total control of your brand message as well as the length and time of your promotions.  You also have access to  important data and analytics about your customers, such as what type of phone they own and which social networks they prefer to use.

Get Help With Your Restaurant Promotion Ideas

If you are thinking of using QR codes to market your restaurant, speak to us. You don’t have to take just my word for it, you can download a case study of how a well established Dallas eatery used QR codes to launch their new restaurant, reward their loyal while attracting new ones and create over 70,000 social impressions.


Download the FREE Mobile Marketing Restaurant Case Study

QR Codes Get Fishy

How can you reach your restaurant customers with your Mobile Marketing Campaign?

How can you reach your restaurant customers with your Mobile Marketing Campaign?

QR codes are incredibly versatile, so versatile that any business will benefit from using one.The black and white squares act as an instant link between brands and smartphone owners.Opening up the communication channel to tell the user anything you want.  Even Fun Fish Facts!

I know fish may not be the first thing that springs to mind when you think of QR codes, but sustainability of our oceans is a hot topic right now and what better way to get the message out there than when your customers are salivating over some sashimi?

QR codes Educate Diners

One restaurant in California is using QR codes in a unique way to better educate its smartphone assisted sushi diners about the fish stocks in our oceans. Mobile Commerce News (March 27th 2013 edition), writes about a sushi restaurant, Harney Sushi in California, painting edible QR codes on rice paper which are then displayed on the customers plate. As we all know, “dining with our device” in now common place, as is adding pics of our plates to Instagram, Facebook and Twitter using our Apple or Android smartphone , so enticing customers to scan a QR code at supper is the next natural step.

The QR codes at Harney Sushi link to the National Oceanic And Atmospheric Administration website (NOAA for short.) where diners are told about the sustainability of the fish they are eating. Mobile Commerce News says this is now sparking a worldwide trend.

Make Your QR Codes and Mobile Marketing Buzz

How can this campaign be even more effective? When trying to educate a population about an issue, the more people that know the better. So why not have those users spread NOAA’s FishWatch message among all their friends, too? By using BestBuzz QR codes or “BuzzCodes,” fish connoisseurs can connect to their social media when they scan a buzz code and tell all their eco-warrior friends how the restaurant they are eating at is fighting for the fishes!

Schedule Your Demo Now

Has this got your technology taste buds tingling? Do you want to reward your diners for spreading the word about you in an easy-to-measure way? Why not schedule a demo, or sign up for our newsletter or download one of our case studies to see how BestBuzz can place your next mobile marketing campaign in the hands of your customers and allow you to focus on running your business while reaping all the rewards of digital word of mouth reach.