When is Fathers Day? (Pssst…It’s Sunday June 16th!)

Fathers Day Gifts here

Text BUZZ to 63566 to download the FREE app and scan this QR Code

If you are asking “ When is Fathers Day? ”, then we are thinking that you are probably running out of time to get Dad a Father’s Day gift.

And if you are running out of time, chances are you want to buy something from your smart-phone and get it delivered in time for Father’s Day which is Sunday 16th June!

What can I buy Dad on Father’s Day?

Some people say Dad’s are harder to buy for then Mom’s. Let’s be honest, Dad’s get socks, ties and golf (or insert Dad’s favorite sport here) related stuff for Birthdays and Christmas, do they really want that on Father’s Day too?

So , being the helpful bunch of people we are at BestBuzz, we have created a Father’s Day QR Code to get you out of the last minute gift hole and make Dad happy on Father’s Day.

Text BUZZ to 63566 to download the FREE BestBuzz QR Code scanner and scan the QR Code at the top of this post. We will give you great gift ideas from companies like Xikar, (cigar cutters, lighter and humidifiers) Groupon and their exclusive Father’s Day list, The Sharper Image and soccer club FC Dallas.

What is your favorite gift on the list? Are you a Dad? What is the one gift you wish someone would buy you on Father’s Day? Tell us below, we love to hear from you. Oh and Happy Father’s Day!

 

How to Use QR Codes

Custom QR Codes from BestBuzz the leader in Mobile Marketing Technology

Custom QR Codes from BestBuzz the leader in Mobile Marketing Technology

QR Codes pack an information punch. These codes are one of many Mobile Entry Points, such as NFC, image recognition, barcodes and SMS Text Messaging. Mobile Entry Points bridge the gap between the physical and digital world when accessed via a mobile phone.  The QR Code pattern can hold up to 4,296 alpha-numeric characters; Way more than old school barcodes that can only hold 12-20 numbers. Even though most QR Codes have the same generic black and white look, don’t be deceived; not all QR codes are the same.

Dynamic vs. Static

QR Codes can be dynamic or static. Dynamic QR Codes, also called live QR Codes, can be edited in real time.  The actual QR Code pattern does not change, however the destination can be changed instantly.

A static QR Code on the other hand can never be changed. It will always go to its primary destination. The QR Code pattern is actually made from the text of the link, book  or whatever it links to and is embedded in the pattern. Most QR codes that are created free online are static.

Dynamic QR Codes obviously have the advantage over static QR Codes in Mobile Marketing. If you print your dynamic QR Code on a flyer or other piece of marketing material, you can change the message behind the QR Code without having to reprint the flyer! This makes that piece of marketing collateral all the more valuable as you can always keep it up to date with your latest offer, special or reward.

How to use QR Codes

Qr Codes also have very different uses.  Fast readability and a great storage capacity make them well suited to do the following;

  • -Track
  • -Label
  • -Market
  • -Combination of all three.

Tracking (Logistics)

A tracking QR Code provides logistical information for the producer and is not meant for public use.  The QR Code system was born in 1994 by Toyota to track auto parts during manufacturing.  Tracking QR Codes assist with planning, implementing and controlling the effective and efficient flow of goods and services from the point of creation all the way to the end user. Back end tasks like production management, trace-ability, inventory management, inspection and data entry all benefit from using tracking QR Codes.

Labeling

Using QR Codes for labeling helps when a surface area is limited and you have a lot of information to share.  Pharmaceutical, cosmetic, fast food and legal companies can all benefit from QR Codes used for labeling.  Long winded text that takes up pages worth of space can be packed into one code.

Labeling QR Codes publicly provide informative text, like terms of usage and nutritional information.  Even boring pages of legal jargon can be quickly accessed from one code.

Marketing

QR Codes created for marketing create a dynamic link  for customer interaction and engagement in the digital world. Marketing QR Codes connect people to businesses, brands and events. These QR Codes are perfect  for the age old marketing tactic of word of mouth reach in the high tech digital age.

Custom QR Codes are QR Codes for marketing that have been customized with a logo.  This customization creates trust and familiarity and is more likely to be scanned.

Marketing QR codes provide interaction between a consumer and a brand by leading them quickly to information like directions, prices, surveys and social media sites.

Buzz Code

BestBuzz specializes in providing you the perfect QR Code for your business needs. We provide QR Codes for labeling, marketing and tracking.  We like to call them Buzz Codes as they deliver an unique experience over any other QR code you will find in the market place. They have been used by a diverse set of companies, from energy drinks  to movie production companies who want to spread the word about a new movie! BestBuzz also provides you with a dashboard that you can access 24-7 to see how effective your promotions are, what smart-phone platforms your customers are suing and what social media network they prefer to contact you on. We hope this has given you some more information on how to use QR Codes and which QR Code is right for you?

Have you used QR Codes in your mobile marketing?  How are they working for you? Please tell us below:

QR Codes at Red Lobster Restaurants Need More Flavor

Red Lobster Restaurants Use QR Codes That Could Use More Buzz

A few weekends ago, I had the pleasure of going to Red Lobster (One word: Lobsterfest) and noticed something. Well, two things. For one, I wasn’t the only food enthusiast with the great idea because there was a 30-minute wait, and two, a QR code that could use a little Buzz.

I went to the host stand to check in; the nice person took my name and handed me a pager. Analyzing the newer-looking device, I saw a QR code (My mind went giddy!). I was so proud that Red Lobster was utilizing this awesome technology. I pulled out my phone, opened my BestBuzz QR reader and scanned it.

QR Codes Power Trivia Game at Red Lobster Restaurants

What did I find? I found a cute little time-killing game covering different seaside trivia at my fingertips (Did you know the oldest light house in the US is located in New Jersey?). I played a few rounds and it was fun, but then I became bored and disinterested. I thought to myself – What would this mobile experience look like using BestBuzz?

My mind started racing. Of course keep the “Seaside Trivia” game because it was fun, but what could be added? An exclusive deal for those who Buzzed-in (I smell a free appetizer!), maybe an online menu, so that, if I wasn’t there for a insane amount of lobster, I could figure out what I wanted to eat, a contest to enter and win, plus much more!

Also, when I scanned the QR code to play the trivia game, there wasn’t a link added to my social media profiles. QR codes not only link you quickly to great content, they are also a great way of linking you to your customers using social media. What if a friend had been thinking about where to dine that night? If there was social media interaction, he or she could have seen that I had just buzzed-in and it could have inspired another lobster lover to join in the festivities. Instead, I was rolling out of there with a full belly and a friend was at home struggling with a culinary conundrum.

So I decided to write this post to see (1) if anyone  knows the right people at Red Lobster to talk about getting their QR codes Buzzing and (2) to see if anyone reading knows of a restaurant or company that isn’t using a QR codes to its maximum potential. Reach out to me! You can Tweet me, Facebook me or connect with me on LinkedIn. Anything to help stop the underwhelming use of QR codes. This is our fight, people. We need to stand strong and declare, “We want more Buzz from our QR codes!”

BestBuzz maximizes social media marketing campaigns for other restaurants, events and brands. We love helping businesses see the potential behind mobile entry points, not just with social media interaction but also how they can glean important data and analytics from using them.

Click below for a case study that shows how Domino’s Pizza captured a whole nation with BestBuzz.





 

 

Scan QR Codes with the BestBuzz app to Vote for The Best of Big D Today

The Best of Big D 2013

Today is the last day to support local businesses in Dallas by voting in D Magazine’s “The Best of Big D.”  By now you have likely seen The Best of Big D 2013 signs around town with those funny little black-and-white squares.  These are called QR codes, (Quick Response) providing users with a simple way to instantly have a mobile experience without the pain of typing in a long URL.

D Magazine, is using QR Codes to allow you to vote for your favorite places to win the honor of being voted “The Best of Big D” 2013.

Haven’t cast your votes? Text BUZZ to 63566, download the BestBuzz App to your smart phone. BestBuzz is an App that allows you to scan QR Codes. So now that  you have the app, go ahead and vote by scanning the image below!

D Magazine QR Code 2013

 

 Vote for your favorite Place in Big D

Over 40 different categories ranging from:

Best vegetarian-friendly restaurant.

Best food truck.

Best French fries.

Best coffee.

Best cheese shop.

 

 

 

If you would like to know more about QR codes, check out the BestBuzz post everything you ever wanted to know about QR codes.

BestBuzz is a Dallas based tech company that has been ranked in the Top 10 Hottest Startups by Tech Cocktail and Startup America.  Carrie Layne, the founder of BestBuzz, was born and raised right here in Dallas, TX.  Carrie grew up in Plano and graduated from the University of Texas at Austin with a degree in Advertising.  Carrie Layne is an expert in digital marketing and technology. She has been active in the industry for over 14 years.  BestBuzz has an office in Deep Ellum and they are opening a second office in New York this spring.

BestBuzz is a mobile app and technology platform that bridges the gap between the physical and the digital worlds, so that restaurants and businesses can provide rewarding experiences to their customers in real-time. Every business owner will tell you that word-of-mouth is the best form of advertising. We built a mobile marketing software platform that lets businesses reward their customers for sharing word-of-mouth buzz with their friends on almost any social media network.

Rewards can range from exclusive experiences, special offers or random surprises, and they can be delivered to customers several ways, including time of day, loyalty and location.

We focus on seven major Mobile Entry Points (MEP’s), which include SMS text, QR codes, NFC, geo-fencing, barcode scanning, and the emerging, augmented reality and brand image recognition.

QR Codes by Mobile Marketing Leader BestBuzz

Download the BestBuzz app today and scan the Bryan Street Tavern BuzzCode to experience the Buzz for yourself. Bryan Street Tavern has had over 300 people scan their BuzzCode and reached 66,329 people on Facebook and Twitter with a message about their businesses specials and promotions. Watch the testimonial video below to learn more about their experience with BestBuzz.

If you are you ready to broaden your mobile marketing, take the first step today by contacting us to schedule your demo of BestBuzz. We will show you how it will help your customers spread the message about your business. Businesses can receive a free consultation by calling us at 214-741-1887 or emailing us at social@bestbuzz.bz






 

Barcodes to Custom QR Codes

Barcodes evolve to QR codes

Evolution of Barcodes to QR codes


QR codes can be found all over the place.  However,  you may not know what many techy folks have known about  for years; What QR Codes do and how useful they are. Here is a quick breakdown of the evolution of barcodes to custom qr codes to catch you up.

QR code is short for Quick Response Code.

What’s That?

A QR code is a type of barcode (matrix) that is two dimensional and can hold thousands of alphanumeric characters.  This set up makes for faster readability and greater storage capacity than traditional barcodes.  Basically, QR codes are like super barcodes and make it easy to create high-speed information transfer (holding a lot more info than the price of a can of soup).

How do I start Scanning?

Your smart phone can easily be transformed into a scanner by downloading a reader, which is QR speak for the mobile application that reads the codes. There are many readers on the market including, our personal favorite, the BestBuzz scanner which works on Android and iOS phones.

Text BUZZ to 635-66 to download the free BestBuzz QR code reader!

How are QR Codes Useful?

Tracking
QR codes were designed in Japan, in 1994, by Toyota to track vehicles during manufacturing. QR Codes are still used today to track manufactured goods.

Payment-Short Payment Descriptor (SPAYD, SPD)
Money transfer is a new way QR codes are being used.  The Czech Banking Association recently adopted payment information transmitted by using QR codes.

Communication
Information transfer is made way too easy with a QR code.  You can open web pages on a mobile phone without having to type the long URL.  Retailers put QR codes in print ads so that customers can scan to learn more about the advertised product.   Museums use QR Codes so you can link to detailed information about exhibits. Musicians can use QR codes to direct fans to their music.

BestBuzz uses custom QR codes to connect customers with business owners. Customers scan, buzz, and receive rewards for sharing with friends.

QR Codes Can be made of Anything!

Corn
According to the Guiness book, the largest QR code in the world was created in a cornfield in Alberta, Canada.

People
Not sure if it worked…but this school attempted to create a QR code out of children in white and black shirts.

M&Ms
Chocolate is the best way to create QR codes. Check out this guy who made a QR code out of M&Ms.

Can I make a QR code?

Sure. There are many websites and apps that allow you to create your very own QR code.  For a really simple QR code go to QR Code Generator.  QR voice, created by Marcel Duran, is super fun. QR Voice can generate QR codes that link to audio files that will say anything you type.  Yes…anything.

Custom QR Codes

The real fun begins when you create custom qr codes.  Generic qr codes are often not scanned for fear of not knowing where it will lead you.  This is why a custom qr code is so important. Integrating a logo with your qr code creates trust, the custom qr code is more likely to be scanned.  Check out the custom qr code created for Baker’s Ribs a BBQ restaurant in Dallas, Texas.

Custom Qr Code

Custom QR Code Create for BBQ Restaurant by BestBuzz





Why I Hate QR Codes!

Well, why I hate normal QR codes. Let me clarify..

I’ve seen a lot of less-than-thought-out uses of QR codes in marketing. More times than I’d like to count, I’ve scanned a QR code and had it take me to a page that was not optimized for my mobile phone. Or it took me to a page built entirely of Flash, which my dear iPhone cannot read. You name it, we’ve probably seen it (and groaned over it).

QR codes can be a great marketing tool, but businesses are getting caught up in the fad, and they’re giving QR codes a bad rap. QR codes should be a well thought out experience for your customer. What is the purpose of scanning? Exclusive content? Relative content (i.e. bus schedule, festival lineup, etc)? A discount? Adding someone’s contact information to your address book? These are all examples of good uses of QR codes. Sending me a map of where I already am? Taking me to a website that I could have easily just typed in? Showing me the exact artwork of the flyer that I’m currently holding in my hand? Non-mobile site? No directions on how to even scan? Only tested code on an iPhone 4S? These all belong in the QR code Hall of Shame.

I wonder what this guy’s code led to…

QR Codes can promote all kinds of services

Escorts and QR Codes. Why not? We give him props for creativity!

…I can only hope the page was mobile-friendly!

At BestBuzz, we take QR codes to the next level. Before a code leaves our door, we ensure that it’s been tested on over 33 mobile platforms and that the experience is a valuable one for your brand and the customer. We brand each code and always have clear instructions for those who may not know what to do with a QR code. The codes we create for our clients are tested, strategic, and not slapped on as an after-thought.

Danielle Glick, of DG Design, has a few other points on How NOT to Use a QR Code in Your Marketing. Also, check out Mashable’s roundup of the 10 Funniest QR Code Fails. Love it! 

       



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