How to Set Up Your Tourism Business for Online Success


When people travel for leisure, the internet serves as their best resource for information about tour destinations, the best flights, hotel reservations and activities to indulge in while traveling. If you are in the tourism business in any capacity, it’s important to remember that most of your potential clients are constantly searching the web for relevant information. This makes it important to not only maintain a productive web presence, but also to engage your target audience to market your brand for you.

The key to setting up your travel and tourism business for online success is to not only use all the main marketing methods out there, but to incorporate them so that they are all connected naturally.

Online marketing has to be broken down to its simplest components. You can’t chase people down and try to force them to buy your product or visit your city. Instead, you have to take the time to learn who your audience is and understand them and how to get in front of them. This research may take a little extra time in the beginning, but look at some of the SEO benefits:

  • They will find you
  • You’ll spend your time only with serious prospects, looking to buy

Take this to another level by ensuring that your campaigns are compatible with mobile devices, or you could be missing out on an important slice of the market.

But That’s Not Enough

Destination marketing is a great way to attract tourists. Done right, using blog posts to describe the scenery around your business and the possible activities people can check out while on vacation is enough to have many people searching for flights. This blog post or article should be keyword optimized appropriately. And it should be showing up in desktop and mobile searches.

But stopping there would be a big mistake. People don’t go on vacation once. People that travel do so over and over, and they talk about it with their friends, families and co-workers. It is so important to take the social aspect of your business into account. Incorporating social media and email marketing properly will have your customers engaging with you and talking about you before, during, and after their trip. Word of mouth advertising, to this day, is still one of the most powerful marketing methods out there.

It Won’t Work Unless It’s All Tied Together

The key is incorporating all these tools so that they compliment each other. Your blog should encourage people to sign up to your email list, typically with some sort of incentive. The email list should not only promote your business but also focus on sharing useful information to earn the readers trust and respect. The blog and the email list should promote your social media sites, and your social media sites should promote engagement.

Mobile marketing ties all this together. People can engage and promote your brand on social media sites when on the go. They can share or leave comments the instant they want to, as opposed to waiting until they get home.

Want some help with that? That’s where BestBuzz comes in. BestBuzz is a platform that allows you to add a mobile layer to all your traditional advertising materials, connecting the physical world to the digital world while giving your fans a word of mouth channel to speak about your brand.


Get Help with Your Next Destination Marketing Campaign

Get all the tips and tricks you need to be a trusted source that informs and inspires travel. This easy-to-follow guide gives marketers the keys to mastering destination marketing. We have carried out extensive research and pulled from our expert experience to give you a well-rounded guide you can start using today. Click the Download Now button to get the Mobile Marketing for Tourism: 10 Best Practices White Paper.

5 Ways to Increase Traffic and Leads to Your Travel and Tourism Business


The travel and tourism business is dependent on consumers awareness and intent to travel. With all the competition there is a need to increase traffic and leads to your business, here are some areas you can work on to make this happen. Remember that nothing happens overnight, but the most essential thing is that you focus on targeted tactics to engage with the right audience.


While Google has increased their standards on the use of SEO, that doesn’t mean you shouldn’t do it.  The focus should be first on  engaging content so that you are offering something of high value to your clients, and the key words and SEO should be worked in naturally. The best way to do this for a travel and tourism business is to consider which key words searchers are likely to use to find what you have, such as tourism, destination, or vacation spots, then write content focusing on this. That way, the search words will be easy to work into the article or content and Google will reward you with better search results.


Seminars and webinars dealing with destination marketing will help you understand how others have been successful in this area and give you some techniques you can apply to your own tourism business. There are many of these available by doing a search on line. Attending these events gives you an unique opportunity to gain new prospects and gauge interest.


Blogging involves the skillful  use of good content and keywords, plus links to videos or other media which engage the audience in a very big way and increase your leads and traffic. People will listen to people that they trust and that just happens to include bloggers. Think about all the e-mails and blogs we have to go through on a daily basis, if someone takes the time out to follow someone that means they have a certain connection to them and therefore have some level of influence over them. Blogging has become one of the most essential parts of marketing and it is important to get in on this effective means of letting people know what your travel and tourism business is doing.


A sometimes overlooked technique that is  helpful to your travel and tourism business is the use of some traditional media, to accent what you are doing online. By using print campaigns to drive online business, you increase the likelihood of conversion rates by putting dynamic mobile entry points on mailers and magazine ads you give clients a new and engaging way to interact with you. This allows you to reach new audiences and gather valuable information on your target audience.


One of the most traditional but effective ways to get word out about what you do with your travel and tourism business is “word of mouth.” Many local business owners have sworn by this technique for years and there are even multi-million dollar businesses who say they got there by this method alone. With the world in a state of mobile, the best approach would be to include social media in this method, this allows you to reach larger networks of customers.


Above all, do not underestimate the importance of appealing to the mobile market. Thousands of potential customers are on mobile devices today looking for vacation spots to visit and who need what you have to offer.  Mobile entry points allow you to integrate your marketing campaigns, giving you valuable data and analytics while increasing your  traffic and leads.

Want to get the most out of your next destination marketing campaign?

Learn how mobile marketing can work for you; sign up for the Mobile Impact on Tourism webinar today! We’ll walk you through the mobile marketing best practices for travel. You’ll gain great insights on mobile marketing and learn how to become trusted source that informs and inspires travel. Click the link below to sign up for the webinar.

50 Tourism Statistics Every Destination Marketer Needs to Know


-Africa is the second largest continent and its area is about 22% of the World territory. – Tweet This!

-The most populous city in Africa is Cairo– the capital of Egypt. – Tweet This!

-The world record for collecting the largest number of sick bags on aircraft is 6,000. – Tweet This!

-More than 40% of online traffic related to travel queries now comes from mobile devices. – Tweet This!


-France is the most visited country in the world. – Tweet This!

-Spain has over 8000 km of beaches. – Tweet This!

-It’s illegal to feed the pigeons in San Francisco. – Tweet This!

-Saudi Arabiais the only country in the world not to have any rivers. – Tweet This!


-More than 80% of international vacationers use their smartphones while abroad.- Tweet This!

-On average 44% of travelers use their smartphone to research travel while they’re traveling. – Tweet This!

-The city with the most Rolls Royce cars per capita is Hong Kong. – Tweet This!

-Honolulu is the only place in the United States that has a royal palace. – Tweet This!


-There are no clocks in Las Vegas gambling casinos. – Tweet This!

-The rear section of an aircraft is where you will feel the most turbulence. – Tweet This!

-Mexico City is sinking at a rate of 10cm per year, 10 x faster than Venice. – Tweet This!

-Singapore is the largest country without a farm. – Tweet This!


-If you moved the entire population of Manhattan to Alaska, each person would have 12 acres. – Tweet This!

-81% find reviews by other travelers more helpful. -Tweet This!

-The Tokyo Zoo, in Japan, closes down for two months every year to give the animals a break from people. – Tweet This!

-The driest place on Earth is located in Chile’s Atacama Desert. – Tweet This!


-Spain is also considered the most mountainous country in Europe. – Tweet This!

-There are over 1.2 Billion people accessing the web from their mobile device. – Tweet This!

-80% of mobile users plan to conduct mobile commerce in the next 12 months. - Tweet This!

-The United States has no official language. – Tweet This!


-The name Spain comes from the word Ispania, which means the land of rabbits. – Tweet This!

-Canada is almost 30% larger than Australia. – Tweet This!

-Canada has the world’s longest coastline: 202,080 km / 125,566 miles. – Tweet This!

-52% Liked Facebook pages specific to an upcoming vacation. – Tweet This!


-More than 2/3 are at least slightly influenced by traveler generated ratings when making purchase decisions. – Tweet This!

-Four in five business travelers would like to have a mobile application offering recommendations to restaurants, bars, and hotels. – Tweet This!

-Adding salt and pepper to your food is considered highly offensive to chefs in Switzerland – Tweet This!

-One third of all the airports in the world are located in the US – Tweet This!


-In parts of Tibet, sticking one’s tongue out at someone is a greeting. – Tweet This!

-38% of smartphone users who tried to make a purchase online but abandoned the process because site was not optimized specifically for their device. – Tweet This!
-In Albania, nodding one’s head stands for ‘no’, while shaking one’s head means ‘yes’. – Tweet This!

-The Leaning Tower of Pisa was built to be a bell tower. – Tweet This!


-The Statue of Liberty was a gift from France in 1884. – Tweet This!

-The abbreviation ORD for Chicago’s O’Hare airport comes from the old name “Orchard Field.” – Tweet This!

-The average person visits 22 websites over 9.5 sessions before booking travel. – Tweet This!

-Internet check-in was first used by Alaskan Airlines in 1999. –  Tweet This!


-Singapore Airlines is the second largest buyer of Dom Perignon champagne in the world. – Tweet This!

-37% of smartphone users have made a purchase directly with their phone in the past 6 months. – Tweet This!

-The largest hotel swimming pool is in front of San Alfonso del Mar resort in Chile, measuring a length of 1km. – Tweet This!

-An international study done in 2006 ranked Iceland’s the “Fourth Happiest Nation” in the world. – Tweet This!


-1,200%: The increase over 2009 in travel searches conducted from a mobile device. -  Tweet This!

-41% of travelers read web-based reviews from other travelers. – Tweet This!

-Australia was the second country in the world to give women the right to vote in 1902. – Tweet This!

-In 1893, New Zealand became the first country to give women the right to vote. – Tweet This!


-500+ destination visitor information centers served 10 million visitors in 2012. – Tweet This!

-South Africa is the second largest exporter of fruit in the world. – Tweet This!

-76 percent of U.S. adult women use Facebook, compared to only 66 percent of U.S. adult men. – Tweet This!


Get Help with Your Next Destination Marketing Campaign

Get all the tips and tricks you need to be a trusted source that informs and inspires travel. This easy-to-follow guide gives marketers the keys to mastering destination marketing. We have carried out extensive research and pulled from our expert experience to give you a well-rounded guide you can start using today. Click the Download Now button to get the Mobile Marketing for Tourism: 10 Best Practices White Paper.


1. Lab42
2. Alex Hillsberg
3. Text Marketer
4. Super Monitoring
5. Travel Time World