Social Rewards Convert Movie Goers

In case you didn’t know, Moviegoers are a great vertical market to target. According to the MPPA In 2010, US Box Office figures were at $10.6 billion, meaning that 222.7 million people went to the movies at least once in 2010 (in the US and Canada) that’s over 2/3 of the population, and the average amount of tickets purchased per moviegoer was 6. The demographic of people buying tickets being split 50/50 between men and women.

Going to the movies is an essential part of the American culture but with the advent of streaming movies online, this activity is starting to dwindle. More and more people are deciding to spend nights in with Netflix a bottle of wine and a plate of spaghetti Bolognese, rather than spend $17 for an IMAX ticket and another $20 on concessions. So how do we get people off the couch and back to the movie theater? In terms of “Whats in it for me?” Free is always a great motivator.

Here we see the relevance of free  pre-screen movie tickets. This way of rewarding people for creating word of mouth for a new movie is nothing new and have been around for years. The good news is the same dawn of technology that allows movie lovers  to stream movies now also provides social rewards to convert them back  to moviegoers.

BestBuzz has been used as a marketing tool for Film Production companies Summit, Warner Brothers, Paramount Pictures and CBS Pictures. The mobile marketing tool rewards customers who help promotions grow through social media. Using its patented social reward technology, BestBuzz uses Mobile Entry Points, (MEP’s) to engage movie fans by offering movie promotions with successful results.

The process is simple and the results are amazing:

Most recently BestBuzz was used to promote Now You See Me, a Summit movie. The process is simple to gain amazing word of mouth reach.

  1. Create a Mobile Entry Point using BestBuzz, for this we used a QR code.
  2. Create the social reward – In this instance the reward was two free pre-screen passes to see the movie
  3. Use your mobile entry point in your usual pre-screen marketing activities such as print and digital media.
  4. Watch the social reward buzz grow!
Free Movie Ticket Giveaway with BestBuzz

Text BUZZ to 63566 to download the BestBuzz app. Scan the QR code to get Free Movie Tickets.

The results speak for themselves. The BestBuzz dashboard shows that the free pre-screen passes were all given away well before the movie showing date.  This achieved the two objectives for the promotion, give away all the free pre-screen passes and create word of mouth buzz about the movie to generate great ticket sales when it becomes available on general release. In fact people continue to scan the QR code even past the launch date.

now-you-see-me

We can also see that the social media reach or “buzz” that was created on social media networks like Twitter and Facebook reached over 16,000 people, with 595 people clicking on the mobile landing page to find out more about the movie, showing time date and location.

Another amazing movie promotion that continues to be successful to this day is for Magic Mike, produced by Warner Brothers.To date, this code has had 406 scans and has reached over 102,000 people on social media.

magic-mike

The great thing about QR codes as mobile entry points is that the message behind the code can be changed and updated. Any person scanning it will see your latest promotion, giving your marketing collateral an extended lifetime and it’s always timely and relevant.

To see a full case study from the Now You See Me promotion click below.


To see  whole range of our movie promotions visit our Pinterest page.

To see how you can add social rewards to your next promotion, call us on 214.741.1887

BestBuzz Powers Now You See Me Movie Promotion

Ever wondered how everyone gets free passes to see a movie before its release date? Well, wonder no more because BestBuzz has the answer! Simply text MOVIE to 63566 to download the BestBuzz app on your smartphone (available on Apple, Android, Windows, and BlackBerry 6.0+) and scan the code below to redeem two screening passes to Now You See Me at AMC NorthPark, May 20th at 7:30 PM.

Now You See Me Movie Poster

Text MOVIE to 63566, download the app, scan the code and get free movie passes to Now You See Me

By downloading the app, connecting your social media accounts, and buzzing-in every time you see a movie poster on our site, you can get free pre-screen movie passes.

Magic has been around for thousands of years, but didn’t become popular until the famous Harry Houdini hit it big in 1899. Since then, there have been many magic acts and shows, but prepared to be amazed because you’ve never seen magic like this before on the big screen. Now You See Me is a modern Robin Hood thriller that pits an elite FBI squad against a team of illusionists known as “The Four Horseman.” The team pulls off an amazing heist against corrupt business leaders and gives the stolen profits to their audiences. Now You See Me features an all-star cast, with Michael Caine, Morgan Freeman, Woody Harrelson and Isla Fisher.

What excites you most about this movie? What other movies are you excited about this summer? Let’s discuss in the comment section below.

 




Win pre-screen passes for The Hobbit: An Unexpected Journey

Unless you have been living in Middle Earth for the last few weeks, you will know that The Hobbit: An Unexpected Journey is due to be released across the United States on December 14th 2012. But why wait until then to see it when you can Buzz-In and win pre-screen passes to see it 4 whole days before the general release date?

Buzz-In on the BuzzCode below to enter to win 2 FREE pre-screen passes to see The Hobbit: An Unexpected Journey on Monday December 7th at 7:00 PM at Cinemark, West Plano, Texas. Simply text MOVIE to 63566 and download the FREE BestBuzz app to your device (Apple, Android and Blackberry 6.0+). Connect your social networks to the BestBuzz app and Buzz away to get movie passes and other great rewards such as an iPad mini.

See The Hobbit: An Unexpected Journey for FREE before your friends

Scan the code with BestBuzz and get pre-screen passes

Now we know you will be super excited once you have your passes and waiting until you can get to see The Hobbit is going to be excruciating, so we have included some The Hobbit:An Unexpected Journey facts to keep you busy and your mind off  The Ring.

  1. You will marvel at the amazing landscapes in the movie, but did you know that it was filmed in New Zealand? As a thank you to the country, The Hobbit: An Unexpected Journey will receive it’s world Premier in New Zealand.
  2. There is only ONE Female in the book of The Hobbit and that is Bilbo Baggins Mom, Belladonna Took. However for the movie, additional female characters Cate Blanchett and Evangeline Lily have been brought in.
  3. Frodo and Aragorn didn’t appear in the book, but Peter Jackson didn’t think it was right to go back to Middle Earth without them in the movie.
  4. Martin Freeman who plays Bilbo Baggins is actually only 5 foot 7 inches tall.
  5. The very first Lord of the Rings movie (The fellowship of the Ring) was released 11 years ago.

If that wasn’t enough to keep you busy then why not head to Denny’s? They have an entire menu dedicated to The Hobbit: An Unexpected Journey. Menu items range from Hobbit Hole Breakfast, Gandalf’s Gobble Melt or The Ring Burger. These are sure to give a Hobbit fix right up until you watch the movie.

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