[INFOGRAPHIC] How To Use Visual Content To Get More Social Media Engagement

By now, you know how important it is to incorporate visual content into your social media strategy.

Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. I mean, hey, we’re only human … and humans are naturally drawn to visual content. While we only remember about 20% of what we read, we retain as much as 80% of what we see.

But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to be good.

But what exactly does “good” mean when it comes to visual content? There’s a lot to it: great topic, color consistency and effective design, proper dimensions for publishing, promotional strategy … and you’ll need a game plan to maximize your ROI.

So how can you create that game plan and boost engagement with your visual content?  Here’s a handy infographic tilted 5 Steps To Getting More Engagement With Your Visual Content from the Hubspot and Market Domination Media. Check it out.

 

visual-content-engagement-boost-infographicSOURCE: Hubspot

 

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[INFORGRAPHIC] Mobile Marketing Domination

Mobile marketing is changing the way businesses connect with their customers. As more people being to rely on their mobile devices for content, businesses will need to make sure they’re always reaching their target customer.

Research shows four out of five people use their smartphones when shopping. With mobile marketing, brands can utilize mobile video, social media, and a mobile website to improve the shopping experience for their customers. In fact, more than half of mobile users believe mobile devices making the shopping experience more enjoyable.

Consumers use their mobile devices for a number of shopping activities. More than two-thirds of mobile users have used their device to look up a store location and half of mobile users have looked up product information. Additionally, consumers use mobile devices to compare prices, read product reviews, and find mobile coupons.

When creating a mobile marketing strategy for your business, it’s also important to implement social media. Three out of five mobile users pay attention to mobile ads and up to 84 percent of mobile users rely on their social networks when researching new products. Use social networks such as Twitter and Facebook to serve as customer service platforms for your customers. This will make it easier for you to answer customer questions and engage them in your mobile content.

Finally, there are a few things you can do to improve your mobile marketing strategy. First, it’s a good idea to use mobile technology to directly reach your consumers. Be sure to utilize location services and e-newsletters to keep your mobile customers in the loop about your business and new products. This will make it easier for customers to stay engaged with your business.

Mobile marketing is revolutionizing the way businesses interact with customers. To learn more about mobile marketing and how it’ll influence your business, check out the infographic below:

Mobile_Marketing_Domination_Info_Graphic

Source: Ivan Serrano

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Learn the Latest Growth Hacker Tactics for Event Marketing At EVENT tech Vegas

EVENTtech-2014-Las-Vegas

 

CARRIE LAYNE JOINS FRITZ GROBE AND STEPHEN VOLTZ AT EVENT TECH.

Carrie Layne, Founder and CEO of BestBuzz, is sharing her wisdom at “The Region’s Largest Event Marketing Gathering,” EVENT tech 2014. Because of her extensive knowledge of all things mobile and social, she has been asked to give a workshop on Growth Hacker Marketing: What Event Marketers Can Learn From Silicon Valley Startups.

WORKSHOP:

Growth hacker marketing is a technique developed by Silicon Valley entrepreneurs that uses a mix of technological chops and marketing know-how to bypass traditional mass marketing in favor of testable, scalable and highly-personalized methodologies. In this session, you’ll get a deep dive into what tools and practices growth hackers use to be successful, and how you can apply some of those same tools to promoting your events. You’ll also get tips on how to apply a hacker mentality across multiple channels for maximum effect.

WHY DID EVENT TECH WANT CARRIE LAYNE?

Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers, which are managed and tracked through the BestBuzz, integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Penguin Group, Mary Kay and other leading digital and PR agencies.

Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America. 

EVENT TECH 2014

Carrie is not going to be the only expert in the room. From Renee Stratulate, Renee is The Data and Measurement Strategist  for Cisco Systems, to Gianna Cardinale Gaudini Marketing Events Manager for Google, EVENTtech 2014  is slated to have over 75 expert speakers. This event is truly a who’s who in the event marketing space and is one you don’t want to miss.

The topics discussed are about as diverse as the speakers themselves. The event will cover Social Media Game Changers, Emotional Technology, Updating the Gamification Toolbox,  Live Broadcasting, Beacon Technology and that’s not listing them all.

EVENT TECH AWARDS

BestBuzz is proud to be finalist in the 2014 EVENTtech awards in the following two catagories.

Best Digital+Live Campaign (B-to-B)

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

MaryKay-BestBuzz-PinYourPartyFan-BuzzMap Mary-Kay-Makeover-Day-Buzz-Map

Best Use of Video Streaming

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

Mary Kay Makeover Day 2014 1896784_10152225315887171_389739321_n

WANT TO LEARN HOW TO BECOME A GROWTH HACKER?

Learn more about BestBuzz and how it can boost sales for your business. Click the button below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.




Are you going to be at EVENTtech? Who are you looking forward to meeting most? Tweet us about what you want to hear from #eventtech! @Best_Buzz using hashtag #BuzzBlog

10 Best Practices for Pinterest Mobile Marketing [INFOGRAPHIC]

Since the release of the Pinterest mobile app, use of the social network on mobile devices has skyrocketed in comparison with the web version and continues to grow. Pinterest is now one of the top contributors of traffic for bloggers and brands and much of this is thanks to Pinterest mobile. A recent study shows that 75 percent of all daily Pinterest traffic comes from mobile devices while nearly 50 percent of all social sharing on iPads is from Pinterest. So how can you increase the likelihood that your pins get shared and clicked-through on the mobile app?
Here’s a handy infographic tilted Complete Guide to Pinterest Mobile Marketing from everypost team that proposes some tips to successfully marketing on Pinterest mobile.


Some key takeaways are:

Use easy to read fonts: Make sure text images are legible on a small screen.

Share GIFs: GIFs are very engaging and can be viewed in the iOS and Android app.

Caution! Links in Pin Descriptions are not Clickable: Make sure your pins link back to your website under “source”. Links in the pin description are not clickable on Pinterest mobile.

pinterest mobile marketing infographic

Source: 10 Best Practices for Pinterest Mobile Marketing Infographic

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Traditional Marketing vs Growth Hacking [INFOGRAPHIC]

WHAT IS GROWTH HACKING?:

Since there is a lot of debate lately about what growth hacking is and how it differs from traditional marketing,our friends over at Direct Spark  put together this infographic to illustrate the difference.

Here are some tweetable tidbits:

1. Make people want the product vs Make a product people want. – Tweet This!

2. The characteristics of a Growth Hacker: data-driven, analytical, T-shaped - Tweet This!

3. Growth Hacking use the product itself as a distribution channel. - Tweet This!

traditional marketing vs growth hacking (infographic)
Source: Traditional marketing vs Growth Hacking – Infographic

 

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Word of Mouth Has the Biggest Impact on Purchase Decisions (Not Media)

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media.

Top 10 points of influence to engage consumers to buy

That is the finding from Google, which partnered with TNS and Ogilvy to explore how to engage consumers overloaded with information and technology.

The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

Top ten points of influence:

  1. Word of mouth (74%)
  2. Retailers and store visits (69%)
  3. You Tube – how-to videos, product visualisation, entertainment (64%)
  4. Twitter (61%)
  5. Company/brand websites (59%)
  6. Facebook (56%)
  7. Pinterest (56%)
  8. Newspapers and magazines (55%)
  9. TV and movies (51%)
  10. Search (51%)

The study – revealed that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests.

“With consumer behavior changing so quickly, understanding that the path to purchase is actually a path to purpose has meaningful implications for brand advertising at all stages along the consumer journey,” said Brandon Berger, worldwide chief digital officer at Ogilvy & Mather.

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