16 Tweetable Quotes From Seth Godin on Being Remarkable


Marketing guru Seth Godin is also a firm believer in standing out (have you seen his glasses?). Both in his writing and speaking, he extols the value of being different and marching to the beat of your own drummer. From Godin’s perspective, it doesn’t matter what you do as long as you do it differently — and better — than everyone else.

16 Tweetable Quotes From Seth Godin to Inspire You

1) “How can I create something that critics will criticize?” – TWEET THIS!

2) “Be genuine. Be remarkable. Be worth connecting with.” – TWEET THIS!

3) “If it scares you, it might be a good thing to try.” – TWEET THIS!

4) “Change almost never fails because it’s too early. It almost always fails because it’s too late.” – TWEET THIS!

5) “If you can’t state your position in eight words, you don’t have a position.” – TWEET THIS!

6) “If failure is not an option, then neither is success.” - TWEET THIS!

7) “Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.” – TWEET THIS!

8) “The job isn’t to catch up to the status quo; the job is to invent the status quo.” – TWEET THIS!

9) “The best way to be missed when you’re gone is to stand for something when you’re here.” – TWEET THIS!

10) “If you’re brilliant and undiscovered and underappreciated then you’re being too generous about your definition of brilliant.” – TWEET THIS!

11) “Quit or be exceptional. Average is for losers.” – TWEET THIS!

12) “There’s no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn’t the point. Change is.” – TWEET THIS!

13) “Sure, ideas that spread win. But ideas that don’t get spoken always fail.” – TWEET THIS!

14) “I can tell you this: Leaders have nothing in common.” – TWEET THIS!

15) “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.” – TWEET THIS!

16) “The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.” – TWEET THIS!

SOURCE: Hubspot

Mobile Ad Blockers Effect On Mobile Advertising

News media publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers.




Ad blocking is nothing new. It has been developing popularity for about five years. The recent rapid growth in uptake, however, means the threat to the advertising industry is increasing.

As mobile advertising is consistently rising with increasing consumer use, mobile ad blocking specifically is a risk the industry needs to pay close attention to.

The recent announcement from tech giant Apple — outlining that ad blockers will be allowed in the next version of Safari mobile browser alongside Adblock plus creating their own browser — means the mobile industry needs to take notice of this trend. The increase in video consumption (and therefore pre-roll video ads) is often blamed for the increase in use of ad blockers, where users can become frustrated in seeing time pass by while waiting for their content.

With the explosion of mobile video consumption, it is not hard to see that the ad blocking trend could continue into mobile. With the increase in availability for ad blockers, brands need to ensure their ads on mobile don’t ruin the experience, but instead aid it with video.

This shows another reason for the importance of having mobile-specific creative. It is becoming increasingly important for brands to communicate with relevant information at the right time. This increases the usefulness of advertising to consumers and reduces the likelihood of consumers removing this element from their content consumption.

Although there is a lot of buzz around the topic (the main extension Adblock plus was initially released in 2006), the uptake has been relatively limited in the United Kingdom. Stats from the IAB suggests only 15% of British adults currently using ad-blocking software on desktop, and this drops to 3% in mobile.

Within mobile, most of the ad inventory is also available from apps — 80%/20% in favour of apps vs. mobile Web — as this is where consumers spend the majority of their time (owed to the better user experience) the threat is potentially not as strong as it is on desktop.

Essentially, there are two key points that need to be considered:

  1. Consumers need to be educated on the fact that the free content they are consuming is funded by ads, and without advertising the content wouldn’t exist. This is in publisher’s best interest. And when increasing amounts of their inventory is being served on mobile, they need to communicate the importance of advertising to users in the mobile environment.
  2. Advertisers need to move away from invasive and interruptive adverts and become more useful for the consumer, through native ads and branded content. Mobile is often seen as a more personal device, so producing more “native” or “in feed” placements (e.g. BuzzFeed articles) can give a better user experience and could encourage engagement and reduce “banner blindness.”

This is another industry-wide challenge that has begun on desktop and is transferred to mobile. The mobile industry and brand advertisers can learn from desktop developments and react ahead of the movement, which could help gain competitive advantage. It’s going to be interesting to see the impact the mobile browser developments have now and in the future.

SOURCE: inma

Survey Reveals Appetite of U.S. Diners For Mobile – BizReport


How do diners use mobile before, during and after a restaurant experience? That’s the question OpenTable set out to answer in a recent survey in the U.S.

OpenTable’s survey of 6,000 diners across the U.S. has ascertained the appetite for technology before, during and after their dining experience. With smartphones firmly established as being an essential tool in day-to-day life, few people go out to eat without first checking a menu online, taking a photo of their food when it arrives or downloading a restaurant’s app.

“At OpenTable we sit right at the intersection of food and tech, which makes us infinitely curious about what people want from technology when they dine out,” said Leela Srinivasan, OpenTable’s VP of Restaurant & Product Marketing. “Dining out, like virtually every area of life, has been transformed by technology, but in an industry in which hospitality is paramount it’s important to strike the right balance for your restaurant concept.”

The survey findings have been curated into an ebook – ‘Technology and Dining Out 2015‘. It reveals that, before a meal, the vast majority (86%) of diners check online to browse a restaurant’s menu. A quarter check out reviews. One thing diners wish they could do before heading out to restaurant is check wait-times (85%) or at least put themselves on a waitlist prior to arriving (83%).

During the meal, mobile behavior differs between different types of dining experience. Diners are less likely to use their smartphone when at a fine dining establishment (63% said they “rarely or never” use their phone in such restaurants), while only 35% do not use them in more casual venues. Using mobile at the table may be considered rude by some, but a quarter “always” or “frequently” use them to research or decide what to order, and 23% take photos of their meals.

Even after the meal, mobile can play a role. Despite the surge in mobile payment technology, nearly half (46%) said they had “never” paid for a meal via mobile, yet they like the idea of doing so.


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What You Need to Know About Mobile Advertising

What You Need to Know About Mobile Advertising

Mobile advertising has become a key component for a successful marketing mix today. But, with its huge range of capabilities and options, it can be hard to determine the best strategy for achieving your campaign goals. When it comes to mobile, there are tons of campaign types, channels, inventory and ad types, and all of these things are important to understand and carefully evaluate when customizing your campaigns. It is important to discussed mobile channel options and their pros and cons, which are crucial components to keep in mind when moving forward and making sense of the rest of your options for optimizing campaigns. For example, with a solid understanding of mobile channel oofferings, you can begin to consider what types of ads to launch, and some key strengths and weaknesses of each.

Not sure where to start? Here are the basics:


BANNER ADSMobile Banner Ads

Description: Appear horizontally at top or bottom of an application while in use. Can include still image, text, animation and video.

Advantages: Very non-intrusive as banner ads don’t interrupt app use or content.

Disadvantages: As the most common ad type, these can be more easily missed if they don’t demand attention.



Native Mobile AdsNATIVE ADS

Description: Native ads appear mixed in with app or web content, presented as if part of the experience. Size, design and placement vary depending on publisher standards.

Advantages: Blends in with page or app content to increase chances of engagement and minimalism disruption.

Disadvantages: “Native” style is determined by the publisher, giving advertisers less autonomy in their creative design.




Description: Appear full screen over app content. Rich media ads aim to increase engagement with interactive content like games or videos.

Advantages: The most engaging and interactive of the mobile ad types.

Disadvantages: Full screen coverage can distract from app content and be perceived as intrusive.




Description: Interstitial style full screen ads which show a list of relevant apps the user can download. Typically 15-20 seconds depending on channel capabilities.

Advantages: Video can be more eeffective in capturing interest than still-image or animated ads.

Disadvantages: Auto play and sound can make this a more interruptive ad.




Description: Full screen ads which appear over app content or between pages of mobile web content. Can be still-image, animated, or video formats.

Advantages: Guaranteed to grab the user’s undivided attention.

Disadvantages: Covering app content can make this feel much more invasive to the user experience.




Mobile App ListsAPP LISTS (WALLS)

Description: Interstitial style full screen ads which show a list of relevant apps that the user can download.

Advantages: Mimics the feel of the app store or play store to make ads feel less intrusive.

Disadvantages: Competing with other advertisers within your own ad space.




BestBuzz provides mobile marketing tools that enable people to generate Buzz through social media.

Find out more at www.bestbuzz.bz or contact us at info@bestbuzz.bz.

8 Ways to Use Social Listening for Your Business


Do you monitor what people are saying about you online?

Are you using this information to enhance your business?

The insights you gather about your customers, prospects, products and competitors with social listening can be valuable.

In this article you’ll discover eight ways to use social listening for your business.

Why Social Listening?

Social listening (or media monitoring, as some people like to call it) is about searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.

With a little time and creativity, you can go beyond just monitoring your brand and use social listening to enhance content marketing, business development, product management, human resources and customer support.

Here are eight ways social listening can benefit your business.

#1: Generate Leads by Solving Problems

One way to find new business opportunities is to monitor keywords that relate to people’s problems and needs or their frustrations with a competitor’s product.

Monitor terms like “[competitor’s brand name] can’t” or “[competitor’s brand name] won’t” to identify pain points.

Once you identify these potential customersreach out to them. Ask them what their expectations are for the product and where it’s falling short. Then explain your product’s benefits and added value, and make yourself available for questions. You may also want to provide a demo of your product.

#2: Attract New Customers

To generate new leads for your business, brainstorm for keywords that people might use when researching a product and track these terms across forums and social groups.

Join the conversations and find out more about any potential customers’ needs and expectations. Be genuine in your interactions.

Later, check your database to see if anyone from the forum signed up to try your productSend those new customers an email offering to personally help them get started.

#3: Identify Influencers and Advocates

After a big product launch or update, track the link to or the title of your press release to see who’s sharing it. This information helps you identify influencers in your industry. Reach out to them to start building relationships.

You’ll also want to identify your biggest brand advocates. Find and reward them with giveaways or special offers. Continue to keep them engaged as your brand grows, because satisfied customers are one of your greatest marketing resources.

#4: Discover Where Your Community Hangs Out

Social listening enables you to find out where your potential and current community members carry on important conversations—Twitter, Facebook, Quora, comments on blogs or somewhere else. Track these conversations, and when the time is right, join in.

#5: Improve Customer Care

With social listening, you can instantly identify both positive and negative feedback.

Monitor your brand name with and without the @ symbol (many people forget to add the @ symbol when communicating on Twitter).

Also, track common auto-correct misspellings for your brand name and monitor your website mentions (for example, www.yourbrand.com and yourbrand.com).

This gives you the opportunity to show your appreciation for positive comments or to find and respond to disappointed customers, turning potentially negative experiences into positive ones. If people take the time to write about issues with your product, they’re open to your help.

#6: Get Feedback on Products

Social listening also helps you identify potential issues early in a product’s life cycle.

Track your brand name’s mentions and if someone posts a bug about your product, assign the issue to your development team so it can be fixed as quickly as possible.

Then, respond directly to your customer to nurture transparency. If feasible, use your personal email account rather than your company account to show the human side of your business.

#7: Find Top Talent

Your human resources department can benefit from social listening, too. Hiring top talent is frequently a challenge, but tracking conversations in forums, in social groups or on blogs can help you identify key candidates with remarkable skill sets.

#8: Drive Innovation

Asking your customers what they want, as tempting as that might be, can result in skewed answers, misinformation, and potentially, failed products.

Henry Ford famously said, “If I’d asked my customers what they wanted, they’d have said a faster horse.” It’s often easier for people to comment on something that is in front of them than to imagine something that doesn’t exist.

With social listening, you don’t have to ask people what they want; just listen in on their conversations and use these insights to figure out what they need.

Tools to Monitor Your Brand Reputation:

Google Alerts is a powerful tool for tracking your brand’s mentions, trends and other interesting topics across the internet. To create an email alert, type in your company’s name or the keyword you want to monitor. You can even use advanced operators in the search box for better results, just like you would in Google Search.

Quora is another free resource to track what people are saying about your product or other relevant topics. However, you can only monitor those mentions within the site itself. Search for specific questions or topics related to your target market’s needs and follow those relevant to your business. You’ll receive updates in your Quora feeds and notifications by email.

Twitter Advanced Search is often overlooked, but it’s a valuable tool for refining Twitter search queries and zeroing in on the people talking about your brand or competing brands. You can use operators—and exclusion operators—to filter your results. There are also options for targeting a specific group of people or a geographic location.

Social Mention works in a similar way to Twitter’s Advanced Search, except you get the results from all over the social media space, in addition Twitter. To get started, enter the keywords or topic you want to search and select the type of results from the drop-down menu. Use the advanced settings for more filtering options like geo-location and language. On the results page, your influence score is divided into four categories: strength, sentiment, passion and reach. You can also see your top keywords and brand advocates.

Tools to Create a Keyword List:

Rather than just compiling a list of keywords by trial and error, use tools like these to make the process quicker and easier.

Keyword Tool gives you keyword ideas based on what people type into the Google search box. For example, want to track conversations about “social monitoring,” you may see suggestions like “social monitoring software” or “social monitoring service.”

Google Trends analyzes search queries, looks at the number of searches for keywords and shows how trends evolve so you can find out how people search for your brand or competing brands. You can compare trends by adding a second search term, plus it suggests a list of related search topics you might add to your keyword list.

Get More Out of Social Listening

Social listening goes well beyond just monitoring your brand’s reputation. You can use social listening insights to improve many aspects of your business, including business and product development, human resources and customer care.

Now you need to find out how to make social listening work for your business. If you’re interested in how to build a social listening dashboard, be sure to check out this article.

What do you think? How are you using social listening to improve your business? Please share your thoughts and tips in the comments below!

SOURCE: Social Media Examiner

[INFOGRAPHIC] What Motivates Customers to Make Recommendations on Social Media?

The Social Recommendation Index, an annual survey of 24,000 active users of social media, conducted by Social Media Link,  aims to discover how consumer recommendations and social networks impact purchase decisions.

This year’s index uncovered the most trusted sources for product and service reviews, and highlighted the relationships that drive the most action. For marketers, there’s no denying the power of consumer advocacy. The common challenge is the who, what, how, when and why. This study helps brands understand the resources consumers use throughout the path to purchase, and can help guide strategic efforts where they generate the most results.

Here are some tweetable tidbits:

- Facebook and Instagram lead the pack for sharing product purchases, with Pinterest not far behind – Tweet This!.

- Trust in Pinterest increased from 56% in 2013 to 64% in 2014 - Tweet This!

- Personal stories are better than star ratings. More than 90% (93%) of those surveyed said the most valuable reviews are those that contain personal stories - Tweet This!

- The closer the relationship, the greater the influence. According to 77% of those surveyed, close friends and family impact purchase the most, while only 11% said a celebrity impacts purchase -Tweet This!

- Consumers are not turned off by facilitated reviews, especially if it’s written by a friend or family member. Close to 90% (88%) said they trust a review from a friend or family member who has received a free product in exchange for a review - Tweet This!


Source: Social Media Link