[INFOGRAPHIC] How To Use Visual Content To Get More Social Media Engagement

By now, you know how important it is to incorporate visual content into your social media strategy.

Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. I mean, hey, we’re only human … and humans are naturally drawn to visual content. While we only remember about 20% of what we read, we retain as much as 80% of what we see.

But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to be good.

But what exactly does “good” mean when it comes to visual content? There’s a lot to it: great topic, color consistency and effective design, proper dimensions for publishing, promotional strategy … and you’ll need a game plan to maximize your ROI.

So how can you create that game plan and boost engagement with your visual content?  Here’s a handy infographic tilted 5 Steps To Getting More Engagement With Your Visual Content from the Hubspot and Market Domination Media. Check it out.

 

visual-content-engagement-boost-infographicSOURCE: Hubspot

 

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[INFORGRAPHIC] Mobile Marketing Domination

Mobile marketing is changing the way businesses connect with their customers. As more people being to rely on their mobile devices for content, businesses will need to make sure they’re always reaching their target customer.

Research shows four out of five people use their smartphones when shopping. With mobile marketing, brands can utilize mobile video, social media, and a mobile website to improve the shopping experience for their customers. In fact, more than half of mobile users believe mobile devices making the shopping experience more enjoyable.

Consumers use their mobile devices for a number of shopping activities. More than two-thirds of mobile users have used their device to look up a store location and half of mobile users have looked up product information. Additionally, consumers use mobile devices to compare prices, read product reviews, and find mobile coupons.

When creating a mobile marketing strategy for your business, it’s also important to implement social media. Three out of five mobile users pay attention to mobile ads and up to 84 percent of mobile users rely on their social networks when researching new products. Use social networks such as Twitter and Facebook to serve as customer service platforms for your customers. This will make it easier for you to answer customer questions and engage them in your mobile content.

Finally, there are a few things you can do to improve your mobile marketing strategy. First, it’s a good idea to use mobile technology to directly reach your consumers. Be sure to utilize location services and e-newsletters to keep your mobile customers in the loop about your business and new products. This will make it easier for customers to stay engaged with your business.

Mobile marketing is revolutionizing the way businesses interact with customers. To learn more about mobile marketing and how it’ll influence your business, check out the infographic below:

Mobile_Marketing_Domination_Info_Graphic

Source: Ivan Serrano

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