BestBuzz Debuts at the MMAF- New York 2013

Carrie Layne, the CEO and founder of BestBuzz, had the opportunity to speak during the Mobile Marketing Association Forum, New York (MMAF-NewYork). Carrie speaks often at marketing events but this was her first time to speak at a Mobile Marketing Association event.

During her presentation, Carrie explained how BestBuzz utilizes mobile to connect people to events, brands and business through rewards and social media.

Watch Carrie Layne present how BestBuzz is easy mobile Marketing.


Top Speakers from the Event

Heavy hitters from the mobile marketing industry were speaking daily at MMAF- New York 2013.  Here are two of our favorites.

Tomi Ahonen

Tomi Ahonen, self-described as living a James Bond lifestyle, showed examples of mobile marketing techniques from all over the world.  Tomi explained how mobile naturally has a built in payment system, and how mobile phones are being used in place of a banks in Kenya.

Money being sent and received using mobile phones has now been adopted by 70% of the adult population and is a conduit for 25% of Kenya’s GNP.”-The Economist

Tomi claimed, “mobile is the magical money making machine”; All while explaining that mobile is as much different from the internet, as TV is from cinema. Mobile marketers must remember this while coming up with creative and new ways to market via mobile.

Here is his full presentation.

Brian Wong

Brian Wong, Co-Founder and Chief Executive Officer at Kiip- pronounced ‘Keep’, co-lead the presentation;  ’Bridging the POS Gap Between Mobile and Retailers’.  Brian wins BestBuzz all time favorite speaker. His delightful fluctuation between harmless curse words and insightful tips really kept the attention of those attending MMAF- New York 2013 . Brain has a realness during his presentation that isn’t conference etiquette norm.

He was so real, he even warned of what marketers shouldn’t do. His main critique: don’t assume that someone wants something because they are located within a geo-fence. In other words, don’t try and sell me a coffee because I’m walking by a Starbucks. He and others at Kipp believe in engaging your audience when they are happy and paying attention, and rewarding users for anything they accomplish.

We couldn’t agree more; Rewarding people is what BestBuzz is built around.

If you were unable to make the MMAF- New York 2013, that’s okay.  All presentations from the event can be found on this MMAF- New York 2013 webpage.

Recap of the Mobile Marketing Association Forum.

Mobile Marketing Association Conference New York 2013

Mobile Marketing Association Conference New York 2013

BestBuzz had the pleasure of attending the Mobile Marketing Association Forum last week. We never miss the opportunity to share and learn among the industries best.

Here are major “buzz” topics going around the mobile community.

Nomophobia Exists and is Spreading.

We learned a new term over the weekend at the MMA Forum thanks to Tomi Ahonen. Ever lose or break your phone? Did you feel anxiety because you no longer had your cellular companion? There is an actual word for that..a phobia even. You were suffering from a nomophobia and occurrence is on the rise. Nomophobia is the fear of being out of mobile phone contact. The term is an abbreviation for “no-mobile-phone phobia”.  As for treatments for nomophobia, we suggest taking it one day at a time. To really overcome nomophobia try the four day Digital Detox Camp.

“Mobile is the 7th Medium, better than internet or television”, Tomi Ahonen.  Speaker at MMA New York

Mobile is Massive and Still Undervalued.

Speakers at the Mobile Marketing Association Forum revealed how much we use our phones and the statistics are shocking. Stats like 12% percent of women use their cell phones during sex, and 75% of people bring their phone to the bathroom, reinforce that mobile mania is here.

“There are more iPhones sold per day, than babies born”  Scott Hendrickson, PayPal. Speaker at MMA New York.

A simple question of how many in attendance had slept with their phone right next to them was followed by a room full of hands. This sea of hands concur our lives are linked to our phones.  Excellent news for BestBuzz and people involved in mobile attending the conference.  Dollars spent on mobile marketing are dollars well spent.

Big Data is Here.

Using Big Data to understand the holistic view of a consumers footprint was talked about by many of the MMA members. What is big data? Our friend, Wikipedia defines big data as a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

“90% of the data in the world today has been created in the last two years alone.” -IBM

That’s just the start, much of it is coming from new sources including apps, platforms, blogs, social media, internet search, and sensor networks. According to Mark Zukenberg and Ebay this data will double in a year or two.

Expect More Text.

Our phones follow us everywhere, so it’s only natural that smart marketers will use our phones to communicate with us. Expect more businesses to get ya to drink their Kool Aid via text.

“Kazakhstan has started to use SMS notifications to send court order subpoenas (to require witnesses to appear in court) in civil lawsuit cases via SMS.” -Central Asia Online.

The number one rule for SMS marketing is that you need permission to engage with a mobile device. Permission can be obtained by customers replying to a text message confirming they are willing to share their location with a brand or customers giving permission within a web opt-in form that captures their mobile phone numbers.

Here is a Vine our CEO Carrie Layne created while at the Mobile Marketing Association Forum.