Mobile Landing Pages – Get More Customers at your Door in Just 1 Hour!

By now business owners should all know that they need to have a “Mobile Website.” This simply means a website that a smartphone user can see on their mobile phone screen. How many of you have ticked that box thinking that your position in the mobile market place is now complete? But how many of you are delivering easy to view content to your mobile customers using your mobile website? How much of it is useful, timely or relevant?

70% of all mobile searches result in action within 1 hour. Source: Mobile Marketer

In one of our earlier blogs, we discussed how the well-known seafood restaurant, Ocean Prime was using a mobile website to sign customers up for their VIP program. We showed readers how to maximize the user experience using a Mobile Landing Page rather than a “Mobile Website.” Here we will uncover the top 5 benefits of using a mobile landing page?

1.       Your Customers are MOBILE – KISS them

Mobile Landing Pages deliver a unique opportunity to speak to your target customer when they are on the move and looking for a local business. Seize the opportunity to drive them to your business. Don’t make them “pinch and zoom”  a mobile version of your website to get your info.

Mobile Landing Pages allow you to take important information and place it in the hands of your target customers exactly as they need it.  Remember KISS; Keep it Simple, Straightforward.

2.       Offer Real-Time and Relevant Information

Your website will have lots of great information and history about your business. Things like “About Us,” picture galleries, etc. But when your customer is a mobile customer, that kind of information is ancillary. They want to know things like, where you are, what your prices are, and your opening times. Maybe they want to see a menu or watch a quick video to get a feel for your business. Mobile Landing Pages make it easy to get this information to your target customer quickly.

3.       Make it Easy to Use

Mobile Landing Pages should have no more than 5 options or engagement points on them, so make them count. Make them engaging, enticing and easy to use. For instance, on BestBuzz Mobile Landing Pages, the interactive buttons are ergonomically designed to be used easily with your thumb.

 MLP Diagram

4.       Drive Engagement

Sure, you can have your customer like you on Facebook or Twitter, but what does that have to do with them looking for a local business that offers what you do? Give them a reason to stop searching and compel them to visit you by offering a real time offer or promotion, such as a free appetizer or a discount off your service. Make sure you can track this to gauge the effectiveness of your mobile promotions.

5.       Use a  Vanity URL/ Keyword SEO

A Vanity URL is an excellent link for your Mobile Landing Page. These differ from regular URL’s as they have a theme in the link, such as the name or nature of your business. In basic terms, they make your business easy to remember.  Try to keep the URL short though, remember your target customer is mobile, be memorable. See the illustration above for an example.

Would you like more information on setting up a Mobile Landing Page for your business? BestBuzz can offer you a FREE assessment of your current mobile marketing position and offer useful hints and tips to maximize it.

Click below to get your FREE appraisal now.


Are you a business owner that is currently using Mobile Landing Pages? Would you like to share what worked well for you? Please feel free to comment in the section below, we love to hear from you.

How Ocean Prime uses QR Codes in their Restaurant Marketing Strategy

Ocean Prime uses QR Codes in their restaurant marketing strategy

Could Ocean Prime improve their QR code experience in their restaurant marketing?

Lunch at Ocean Prime is always delicious and filling, so after eating just enough to still be productive at work, our team member asked for a take-out bag. When she got back to the office, I was happy to see the take-out bag had a QR Code on it, I always find it exciting to see a restaurant using QR Code technology and I enjoy scanning them to see where they will go and what my user experience will be.

The QR Code on the Ocean Prime bag opened up to a landing page. Unfortunately, this wasn’t a Mobile Landing Page, so I needed to pinch and zoom around the screen to see what I was being shown.

I then realized the website was a call to action for me to become an Ocean Prime VIP member. Looking at this scenario from a restaurant owners point of view, this a good way for a restaurant to use a QR Code for a number of reasons. As a restaurant owner:

1. I can actually read my customer’s details nice and clearly, (as long as they fill out the form) and the data is immediately available to me. It also saves me time as I don’t  have to wade through bunches of cards that have been filled out at the restaurant by diners.
2. I get my customers details and preferred method of engagement for the future.
3. I send my customers back to my website and have the chance to further entice them to engage with my brand.

Are you using mobile optimization in your restaurant marketing for mobile devices?

Don’t make your customers pinch & zoom.

How to Maximize Restaurant Promotion Ideas

So what more could Ocean Prime have done to maximize my QR code experience?

A Mobile Landing Page is a MUST when communicating with mobile device users. These folks are on the move, and if your mobile experience doesn’t delight with 3 seconds, they will abandon you.

If Ocean Prime had used BestBuzz, the user experience would have been designed specifically with the user in mind. Our Mobile Landing Pages are designed ergonomically, meaning the buttons are where they need to be for people to use them easily. All the ways to reach the business are easy to find and use. This of course delights the user and results in much better engagement.

Can your mobile customers interact easily with your digital restaurant marketing?

This Mobile Landing Page is optimized for smart device users on the move.

A BestBuzz Mobile Landing Page does not require the user to pinch and zoom to see the company message. Also, if Ocean Prime were to use a BuzzCode instead of a standard QR Code, all of my friends on Social Media would have seen that I was interacting with Ocean Prime and being rewarded for doing so.

To put that in perspective, my one scan would have generated a social share exposure of over 3000 social impressions (that is how many contacts I have on social media). So imagine if the other 4 people that I had lunch with that day also scanned their bags with a BuzzCode?

BestBuzz also offers your customers rewards for interacting with you. Every time your customer scans, you have the opportunity to reward them.  You choose what to offer and when. You have total control of your brand message as well as the length and time of your promotions.  You also have access to  important data and analytics about your customers, such as what type of phone they own and which social networks they prefer to use.

Get Help With Your Restaurant Promotion Ideas

If you are thinking of using QR codes to market your restaurant, speak to us. You don’t have to take just my word for it, you can download a case study of how a well established Dallas eatery used QR codes to launch their new restaurant, reward their loyal while attracting new ones and create over 70,000 social impressions.

 

Download the FREE Mobile Marketing Restaurant Case Study



Interesting digital marketing and responsive design stats

What does responsive design mean to you on mobile?

According to Smashing Magazine, responsive design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. (In other words if a user visits a mobile landing page from their phone it should be easy to use without pinching and zooming in and out and take full advantage of features specific to the context of mobile – touch, call, text, location and mapping, social sharing, etc …)

Last week Econsultancy released an article packed with interesting stats on digital marketing. Today we will focus on the stats from that article that outline responsive design.

Media agencies struggle with responsive design

  • A new study from the Internet Advertising Bureau (IAB) shows that the key challenges currently facing the media industry are responsive web design and mobile privacy with 53% claiming to have no experience in these areas.
  • Meanwhile, 49% of media agency employees said they lacked experience in real time advertising and 48% of respondents said that they had no NFC experience.
  • The perceived lack of internal resource has nearly halved year over year, with only 17% claiming this is what is holding spend back. This figure is down from 33% in 2011.
  • Tracking and measurement is still an issue among agency experts. However, this has also reduced since 2011 from 54% to 31%.

 

Read the full article: 10 interesting digital marketing stats we’ve seen this week

We here at BestBuzz know how much of a challenge responsive design can be for businesses of all sizes. That’s why it’s thrilling to us and our clients when our platform offers a solution to such a known problem.

Mobile Landing Page Solutions by BestBuzz

Not only does the BestBuzz platform provide a fully functional and customizable mobile landing page, we link your brand or business message with social networks like Facebook, Twitter, Foursquare and more spreading your reach , and we also provide useful statistics such as the percentage of people who Buzzed-In, shared your message across social networks and which mobile platform they used (Apple, Android, Blackberry and Windows) and much more.

BestBuzz Mobile Entry Point Scanner with Social Rewards

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