BestBuzz Uses Image Recognition to Power Integrated Marketing Week 2013

IMW2013

Integrated Marketing Week was powered by BestBuzz’s Image Recognition Technology

The BestBuzz team just got back from the first annual Integrated Marketing Week 2013 (IMW 2013) presented by eConsultantcy and Direct Marketing Association (DMA) in New York City. IMW 2013 used BestBuzz technology to promote the event and to give away Seth Godin’s newest book, “V is for Vulnerable.” BestBuzz uploaded the cover of Seth’s new book into our image recognition platform which then allowed any user of the BestBuzz app the ability to scan the cover with their smartphones, taking them instantly to a mobile experience. Watch below as the author himself scans his own book for the very first time. The reaction is priceless. You can actually see him say, “that’s cool,” as he uses BestBuzz’s image recognition platform.

Watch Seth Godin #GetBuzzed:  ”VERY COOL!”

Buzz Seth’s Book Cover to Win a Copy!

You can have our image recognition technology at your fingertips just like our CEO, Carrie Layne, and get an opportunity to win a copy of Seth’s book. Grab your smart phone and text the word “BUZZ” to 635-66 to instantly get a link to download the scanner. Connect the app to at least one of your social media networks, and then scan the cover of “V is for Vulnerable” below!

SethGodin-VisforVulnerable

We have two books to give away and the only way to win is to ‘buzz in!’ The winners will be chosen on Friday, June 21, 2013 at 3:00PM CST. Good luck!

Manhattan Was Buzzing About IMW

During the event, you could see people buzzing all over social media about IMW 2013 and Seth Godin’s book giveaway. Tweets, Facebook posts, LinkedIn posts and even Google+ messages were flying all over the social-sphere. While were we tracking all of the action in real-time,  it wasn’t until the show was over that we were able to sit down and really analyze insights from the IMW campaign. Using the BestBuzz dashboard you can see how the campaign went viral!

IMW-Location-Based-Buzz-Tracking-1

We saw:

- For every one scan10 people clicked on the link posted on social media to learn more about IMW.

- The social reach measured by our dashboard was well over 80,000, but it didn’t stop there. Look at the image below. You can see how just one tweet, that was shared on social media by the BestBuzz app, was retweeted six times to reach an additional audience of over 150,000!

IMW_Attribution_

- The majority of users connected the BestBuzz app to their Twitter and LinkedIn pages

- Not completely surprisingly, the majority of people buzzing in were on Apple iPhones.

The rich analytics will help BestBuzz, IMW, and even Seth Godin gain a better understanding of their campaign success and who their customers are.

Do you want to see how to make your next event go viral? Click below to request a demo to see BestBuzz in action for yourself. Whether you are a restaurant owner, marketing manager of a consumer packaged good company, or an event organizer, BestBuzz provides the tool to generate massive word of mouth marketing.

BestBuzz-PresentationDeck-IMW-DMA





Meet the Newest Member of The BestBuzz Family – Image Recognition

Mobile Phones can Scan a Image to get to Landing Page

BestBuzz Mobile Marketing App Now has Image Recognition Capabilities

The concept of image recognition software seems almost futuristic in execution. Scanning an image and being able to match it to any other photograph on the internet or complied in a database to retrieve information is an overwhelmingly complex notion; colors, outlines, shades and designs can pose challenges to programmers but offer unlimited opportunities in a platform of flawless execution. Image recognition can open up the door for unthinkable marketing and advertising techniques beyond the current approaches, leading to a wide new world of customers, services and possibilities companies can currently only abstractly explore. With BestBuzz’s patent-pending mobile image recognition platform, the future has seemingly arrived.

Image Recognition is the new kid on the Mobile Entry Point Block.

Although many attempts at effective image recognition exist online, BestBuzz is the first to master the concept in an intuitive mobile platform. With BestBuzz, customers can easily access Mobile Entry Points, or MEPs.  MEP, is term given to technological options that bridge the real world into the digital world via mobile phones. (QR codes, SMS, NFC, Barcodes)

These MEPs are the secret to BestBuzz’s success; they are essentially the portal through which businesses interact with their customers, providing information and rewards for their connections. This interactive and insightful model allows companies to quickly and easily engage potential customers in a visual and informative manner. Since BestBuzz’s platform launch in 2011, companies using the service have averaged more than five clicks per BestBuzz scan with the mobile ability to intrigue interested users. While the service has relied on the more traditionally QR codes and SMS texts as MEPs, image recognition takes this idea a step further, into new and groundbreaking marketing territory.

Image Recognition can trigger Augmented Reality

BestBuzz’s current platform is based on a customized variation of successful pre-existing technology but the image recognition app feature will effectively bring BestBuzz onto a new, independent level. While image recognition is not an entirely new concept – Google’s web-based Google Goggles was launched in 2010 to enable users to search for related image results – this mobile application only drives forward a new conceptual model of augmented reality.

What is augmented reality, you ask? In the minds of the creative individuals at BestBuzz, augmented reality is the ability to enhance the way we observe, view and absorb information with an intensified virtual experience. With image recognition, a user can scan a picture to learn more about its origins, a label on a food package to learn nutrition information and read consumer reviews or a book cover to access critical responses, sales information or current rankings. This altered and enhanced version of information processing we utilize in day to day life can be brought to life with image recognition, allowing a more enriching experience for consumers and companies alike with little effort beyond normal mobile use.

Using Image Recognition for Marketing

The image recognition marketing possibilities are endless. In theory, companies can place magazine or newspaper ads featuring products customers can scan to reveal pricing information or nearby store locations. In-store displays can allow consumers to read reviews, find coupons or access stock information. Movie buffs or concert lovers will drool over the option to buy tickets simply by scanning the logo for their favorite flicks or artists. While these concepts are rudimentary, the possibilities are limitless in exploring the ways businesses can use this optimized MEP to enhance the customer experience.

BestBuzz’s intuitive dashboard can help companies build and manage mobile sites, offer information, coupons and rewards, and trace visits. For more specific needs, such as promoting restaurant visits, tracking store sales based on mobile use or providing customers with feedback forums, there are hundreds of easily customizable options available to meet every company’s needs.

BestBuzz exists to help food distributors manage product feedback, restaurants offer specials for app users, department stores attract customers to new products based on interactive displays, and any other industry achieve desired features, rewards and results. By providing consumers with an augmented reality beyond what they experience in day-to-day life, companies can interact with customers and clients in a diversified and unique way. This technology can target virtually any product or service, from museums to stores to restaurants to theaters, with a reach that extends to the vast majority of the modern world.

Let the Creative Juices Flow

While image recognition in its infancy seemed like a good way to provide names for suspects in criminal cases or identify landmarks or other unknown pictures, the reality is far beyond the basic constructs of the concept. Although the ideas surrounding the use of this technology are still young, the possibilities are highly attractive for companies wishing to explore cutting edge marketing techniques and consumers fascinated by the prospect of augmented reality.

By enhancing the world of advertising and product information customers can access, companies can easily engage a target audience and share information in an effortless, appealing way. Image recognition is still developing but mobile users are excited about the possibilities and eager to see what businesses have to offer. Signing up for BestBuzz’s innovative Image Recognition platform gives companies an incredible edge over the competition, a prospect that every marketing department should find exhilarating. Get involved and take the chance to interact with your customers in an unthinkable way with a simple MEP. Whether you can believe it or not, your business will never be the same again.





Image Recognition: What You See is Only Half of What You Get!

AugReality

 

The future is now! Image recognition hit the mainstream with the launch of Google Googles in 2010.  The idea? Pointing your smartphone at an object in order to recognize and learn about what’s in your view. Currently, image recognition can identify brand logos, cars, book covers, album covers, artwork, and consumer packaged goods. Even specific frames within movies or videos can be identified (Talk about branding potential!). Once identified by the mobile app, users then have the ability to have a mobile experience, whether it is just to learn more about a product or service, or to be taken to a special promotional page.

Image Recognition software is still considered in its infancy…

However, there are a number of mobile apps readily available to aid you in the age of Point and Learn.

Here are some of BestBuzz’s favorite Image Recognition Apps.

HelloVino

Wine Drinkers, raise a glass and toast to HellVino! The app’s image recognition feature lets you snap a pic of a wine label to get the wine’s tasting notes, ratings and even reviews. This app also aids in helping wine connoisseurs remember the delicious bottle of wine from the night before; just snap a pic and take a quick note so you never forget another wine! HelloVino is available on Andriod and iPhone.

E-Bay Motors

Never has buying or selling a car been so easy.  In early 2012, eBay launched an image recognition option within the eBay Motors iPhone and Android App. The new search tool allows users to identify a car’s make, model and year by taking a photo of the back of the vehicle; these are then matched with listings on eBay.  The option has been designed to recognize the unique features found on the back of each vehicle specific to each model. The app has a library of over 1000 vehicles and is 95% accurate with a submitted searching taking less than 4 seconds to complete (Varoom!).

FingerPrint Matcher

Ever wonder who ate the last piece of your leftover pizza? Well, if they left a fingerprint behind, you got them! FingerPrint Matcher compares fingerprints and calculates a similarity score between the pair. Its easy-to-use interface lets you capture a set of fingerprints and compare them for matches. After it’s done its analysis, it will calculate the likelihood that these two prints are matches. Rest assured that your leftovers or anything that you value will be a little bit safer when you download FingerPrint Matcher. Sorry Apple lovers, this app is Android only!

Take it one more step forward!

Image recognition is just the first step. Take another step forward and you can use image recognition to trigger augmented reality.  Augmented reality is the process that adds a layer of information onto the world we see, viewable only through technology.  Augmented reality creates a view of reality that is modified (possibly even simplified rather than augmented) by a computer. Augmented reality applications are increasingly used to enhance physical objects with digital information.

Image recognition that triggers augmented reality!

Check out Matt Mills TED Talk: Image recognition that triggers augmented reality

Augmented reality is expected to aid in Google Project Glass that will be released in 2014.

BestBuzz has a dedicated and passionate team who are always striving to be a leader in mobile marketing and social reward technology.    

       

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