Learn the Latest Growth Hacker Tactics for Event Marketing At EVENT tech Vegas




Carrie Layne, Founder and CEO of BestBuzz, is sharing her wisdom at “The Region’s Largest Event Marketing Gathering,” EVENT tech 2014. Because of her extensive knowledge of all things mobile and social, she has been asked to give a workshop on Growth Hacker Marketing: What Event Marketers Can Learn From Silicon Valley Startups.


Growth hacker marketing is a technique developed by Silicon Valley entrepreneurs that uses a mix of technological chops and marketing know-how to bypass traditional mass marketing in favor of testable, scalable and highly-personalized methodologies. In this session, you’ll get a deep dive into what tools and practices growth hackers use to be successful, and how you can apply some of those same tools to promoting your events. You’ll also get tips on how to apply a hacker mentality across multiple channels for maximum effect.


Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers, which are managed and tracked through the BestBuzz, integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Penguin Group, Mary Kay and other leading digital and PR agencies.

Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America. 


Carrie is not going to be the only expert in the room. From Renee Stratulate, Renee is The Data and Measurement Strategist  for Cisco Systems, to Gianna Cardinale Gaudini Marketing Events Manager for Google, EVENTtech 2014  is slated to have over 75 expert speakers. This event is truly a who’s who in the event marketing space and is one you don’t want to miss.

The topics discussed are about as diverse as the speakers themselves. The event will cover Social Media Game Changers, Emotional Technology, Updating the Gamification Toolbox,  Live Broadcasting, Beacon Technology and that’s not listing them all.


BestBuzz is proud to be finalist in the 2014 EVENTtech awards in the following two catagories.

Best Digital+Live Campaign (B-to-B)

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

MaryKay-BestBuzz-PinYourPartyFan-BuzzMap Mary-Kay-Makeover-Day-Buzz-Map

Best Use of Video Streaming

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

Mary Kay Makeover Day 2014 1896784_10152225315887171_389739321_n


Learn more about BestBuzz and how it can boost sales for your business. Click the button below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.

Are you going to be at EVENTtech? Who are you looking forward to meeting most? Tweet us about what you want to hear from #eventtech! @Best_Buzz using hashtag #BuzzBlog

Use QR Codes to Build Buzz about Social Media Day Events

Celebrate Social Media Day 2013 in Dallas and promote your event using QR Codes

Celebrate Social Media Day 2013 in Dallas and promote your event using QR Codes

With the continuously growing presence of social media, it was only a matter of time before Social Media Day was born. As Facebook expands, Twitter explodes, and other social media websites find their niche, this is, officially, the social media generation. As such, it only makes sense for everyone to get together and celebrate.

Social media day began back in 2010, when the people at Mashable recognized the power behind it. By that point, Twitter and Facebook had been responsible for aiding political campaigns, helping charities, and connecting people in ways that were impossible only a few years prior. This year, organizers have the chance to use QR codes to help maximize turnout to their events.

QR Codes to Build Buzz for Your Event

While a lot of people might not know how to use a QR code, chances are that those attending a social media day will understand. Once you’ve created your QR code – perhaps a custom QR code – you can link it to a website for your event. Anyone who’s interested in attending will be able to scan the code and get all the information they need – start time, end time, and location. For the savvy social media user, this is substantially easier than trying to memorize details. Plus, if you use a BestBuzz BuzzCode, your attendees will help build awareness of your event when they scan. Our mobile platform automatically shares a message on social media with information about your event, every time someone scans a BuzzCode.

(See BestBuzz in Action! Click to schedule a demo and see how you get get your next event buzzing)

Looking to Celebrate #SMDay in Dallas?

DFW Rocks Social Media Day

DFW Rocks Social Media Conference uses QR Codes  to get the word out.

DFW Rocks Social Media Conference uses QR Codes to get the word out.

With the slogan “Bringing Knowledge to Businesses in DFW,” DFW Rocks Social Media Day is one of the highlights of the weekend. This year, the event is going to span the weekend of June 29th and June 30th, with different things happening each day. On the 29th, attendees will have the opportunity to see a variety of experts who can help them expand their business by providing practical social media marketing strategies. On the 30th, everyone gets together in one room to work together on learning how to use social media to make their business as great as possible.

Other Meetups

DFW Rocks Social Media Day won’t be the only meet up happening on Social Media Day. You also have the chance to celebrate with Social Media Club of Dallas at 2:00 on the 30th, then with other Mashable Meetups later in the afternoon. How you should you celebrate? Well, besides drinks and appetizers, you should probably tweet and update your Facebook status. It’d be fitting, wouldn’t it?

How are you celebrating Social Media Day this year? Are you hosting an event, attending a Meetup or are you just going to follow the hashtag, #SMDay, from the convenience of your mobile device? Tell us about your plans in the comments; maybe we’ll join you.