CARRIE LAYNE JOINS BRENT HERD AND ROY SEKOFF AT DIGITAL SUMMIT PHOENIX
Carrie Layne, Founder and CEO of BestBuzz, is sharing her wisdom at “The Region’s Largest Digital Gathering,” Digital Summit Phoenix 2014. Because of her extensive knowledge of all things mobile and social, she has been asked to give a workshop on Growth Hacker Marketing: Mobile Activation and Social Amplification Tactics.
Growth hacker marketing is a technique developed by tech start-ups which uses creativity, analytical thinking, disruptive technology, and social metrics to sell products and gain exposure. In this presentation we will take a look at growth hacker marketing strategies that can be applied to deliver valuable and rewarding customer experiences, while generation word-of-mouth buzz on social media. This workshop will give attendees exclusive access to the campaign insights, technology, data, and tools that growth hacker brands are leveraging to create marketing tactics that deliver real-time and quantifiable results.
Growth Hacker Secrets
- What are mobile activation triggers?
- How do I use MAT’s to create, deliver, manage, and track the customer experience along the path to purchase?
- What is social amplification in the real-world?
- How do I use growth hacker marketing techniques to reach new customers on social media?
- What kinds of data and customer insights will I gain to measure ROI for marketing campaigns?
WHY DID DIGITAL SUMMIT PHOENIX WANT CARRIE LAYNE?
Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.
Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers, which are managed and tracked through the BestBuzz, integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Penguin Group, Mary Kay and other leading digital and PR agencies.
Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America.
DIGITAL SUMMIT PHEONIX 2014
Carrie is not going to be the only expert in the room. From Brent Herd, Brent is The Director of Southeastern U.S Sales for Twitter, to Roy Sekoff President and Co-creator of HuffPost Live, and Founding Editor of The Huffington Post, Digital Summit Phoenix 2014 is slated to have over 75 expert speakers. This event is truly a who’s who in the digital marketing space and is one you don’t want to miss.
The topics discussed are about as diverse as the speakers themselves. The event will cover Content Strategy, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, E-commerce, Email, Search, Marketing Automation, Analytics, & Data, Video & Multi-Screen Experience and that’s not listing them all.
MEET CARRIE AT DIGITAL SUMMIT PHOENIX
Carrie has graciously decided to give up some of the mixing and mingling time at the summit to meet with marketers and brands who want to learn more about social amplification and mobile marketing. She has several one-on-one spots available, but they are going fast. Please follow the link below and set a time to meet with her. She loves meeting new people and showing them the power of Buzz!
Are you going to be at Digital Summit Phoenix? Who are you looking forward to meeting most? Tweet us about what you want to hear from #DSP14! @Best_Buzz using hashtag #BuzzBlog