Learn the Latest Growth Hacker Tactics for Event Marketing At EVENT tech Vegas




Carrie Layne, Founder and CEO of BestBuzz, is sharing her wisdom at “The Region’s Largest Event Marketing Gathering,” EVENT tech 2014. Because of her extensive knowledge of all things mobile and social, she has been asked to give a workshop on Growth Hacker Marketing: What Event Marketers Can Learn From Silicon Valley Startups.


Growth hacker marketing is a technique developed by Silicon Valley entrepreneurs that uses a mix of technological chops and marketing know-how to bypass traditional mass marketing in favor of testable, scalable and highly-personalized methodologies. In this session, you’ll get a deep dive into what tools and practices growth hackers use to be successful, and how you can apply some of those same tools to promoting your events. You’ll also get tips on how to apply a hacker mentality across multiple channels for maximum effect.


Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers, which are managed and tracked through the BestBuzz, integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Penguin Group, Mary Kay and other leading digital and PR agencies.

Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America. 


Carrie is not going to be the only expert in the room. From Renee Stratulate, Renee is The Data and Measurement Strategist  for Cisco Systems, to Gianna Cardinale Gaudini Marketing Events Manager for Google, EVENTtech 2014  is slated to have over 75 expert speakers. This event is truly a who’s who in the event marketing space and is one you don’t want to miss.

The topics discussed are about as diverse as the speakers themselves. The event will cover Social Media Game Changers, Emotional Technology, Updating the Gamification Toolbox,  Live Broadcasting, Beacon Technology and that’s not listing them all.


BestBuzz is proud to be finalist in the 2014 EVENTtech awards in the following two catagories.

Best Digital+Live Campaign (B-to-B)

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

MaryKay-BestBuzz-PinYourPartyFan-BuzzMap Mary-Kay-Makeover-Day-Buzz-Map

Best Use of Video Streaming

Campaign: Makeover Day
Client: Mary Kay
Partner: BestBuzz

Mary Kay Makeover Day 2014 1896784_10152225315887171_389739321_n


Learn more about BestBuzz and how it can boost sales for your business. Click the button below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.

Are you going to be at EVENTtech? Who are you looking forward to meeting most? Tweet us about what you want to hear from #eventtech! @Best_Buzz using hashtag #BuzzBlog

Debate marketing innovation with CMOs at Incite Summit WEST 2014


The Incite Summit is your best opportunity to network and learn from the brightest marketers from the biggest brands in the world.  This conference will discuss how to:

  • Hit them when they’re listening:  How to prioritize and use the plethora of new channels to achieve your marketing goals
  • From campaigns to engaging stories:  Produce relevant, engaging content to drive deeper engagement – and sales
  • Build unique customer experiences:  Move from insight to action, and create personalized, engaging experiences
  • Big Data-driven creativity:  Sift the flood of data for actionable insight to drive better marketing

Use Discount Code: CL150 to get $150 off your #InciteSummit West tickets HERE.

The speaker roster gathers decades of proven experience at the cutting edge of brand marketing.  Incite’s robust, skeptical approach will help you map a path into uncharted marketing terrain.

Top Speakers at Incite Summit: WEST

What do you get if you attend?

  • An unrivaled collection of CMO Keynotes: Chief Marketing Officers will give you exclusive insights on how they use proximity to customers to deliver more effective marketing; build unique, personalized customer experiences; produce high quality, relevant content to drive engagement and make the transition from campaigns to telling brand stories.
  • Laser focus on the core issues you face: Every session has been assessed, approved and improved by feedback from hundreds of your peers. They cover only the most critical issues you will face in 2014 – from content to collaboration; big data to measurement; real-time marketing to customer-centricity.
  • Meet all the right people in one place: The Incite Summit is built for senior marketing executives at large brands. You’ll get to meet with peers facing similar challenges and work with them to find solutions you can use back in the office. Over 75% of our audience is made up of large brands – and previous attendees include L’Oreal, Chobani, Citi, Whole Foods, Coca Cola, Siemens, Diageo, Barnes & Noble, American Express, General Mills, Cardinal Healthcare, Nestle, Disney and many more.


An exclusive community of brand marketers – get inside the clubhouse

The Incite Summit is a forum for peers to debate tough questions on the future of marketing together. Incite is an intimate gathering of marketing insiders from large brands.


A cutting-edge, dynamic and collaborative experience

Every topic up for discussion is suggested by your brand marketing peers. The agenda evolves right up to the day of the Summit – guaranteeing the most cutting-edge, relevant and insightful discussion you’ll find anywhere.

A track record you can trust

96% of past attendees found insights they could use back in the office at the Incite Summit. 86% are likely to recommend the Summit to peers.

And these people are your peers. 75%+ of  attendees are marketers working within large brands.


But wait, it gets better

We got you an exclusive deal from our friends at Incite. Are you ready to work with, and learn from, the brightest marketers in the world?  If your answer is YES, then use Coupon Code CL150 at checkout to receive $150 off your ticket!

Carrie Layne Speaking at Integrated Marketing Week 2013 in New York City

Scan the QR Code to win platinum tickets to Integrated Marketing Week

Text IMW13 to 63566 & download the app, scan the code for 2 Platinum tickets to IMW 2013

Win Platinum tickets to IMW 2013 in New York June 10-13th

What is integrated marketing? It’s a term that has been around since the very late 80’s but in VERY basic terms, make sure your marketing reaches your target audience wherever they are and whatever they are doing. The way in which you reach them should be blended, whether it is mobile, social, paid or organic.

Luckily, the Integrated Marketing Week conference in New York City will help you decipher different ways of marketing and also give you exposure to some of the most respected integrated marketing minds. Oh, and we have 2 platinum tickets to giveaway for the event. Simply text IMW13 to 63566 to download the BestBuzz app to your smartphone, (Available on iPhone, Android, Blackberry 6.0+ and Windows.) and scan the code at the top of this post!

How do we have tickets to give away to integrated marketing week?

Carrie Layne CEO and Founder of BestBuzz Think Outside the QR Code

Carrie Layne CEO of BestBuzz will be speaking at Integrated Marketing Week NYC

BestBuzz CEO and Founder Carrie Layne will be speaking at the event. A pioneer in the digital marketing space, with over 14 years of industry experience, Layne began her career in the late 90′s at Saatchi & Saatchi Interactive in San Francisco, working with emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched BestBuzz in 2011 and instantly soothed pain points for large brands  Cadillac, Vitamin Water and Domino’s Pizza, who were grappling with the issue of how to reward and engage their customers using mobile marketing and social media. BestBuzz is a perfect fit for brands and businesses looking to reach out to their target customers using an integrated marketing solution.

This experience has led to Carrie taking a speaking slot alongside mobile marketing “gurus” such as Seth Godin, Brian Solis and Tom Fishburne.

You can see Carrie speak on the topic The New B2C is Brick-to-Click: Marketing Campaigns that Buzz on June 12th 2013 at 1:15 pm. Attendees will see exactly how to build a fully-integrated marketing campaign in less than 10 minutes. Follow the 3 simple steps in the presentation to launch campaigns using mobile-entry points to deliver social ROI and enhance the customer experience. Carrie will review case studies, analytics and data, then explore the tools and tricks that smart brands are using to create a viral buzz . Helping people understand why integrated marketing is so important is second nature to Carrie; she recently spoke at the MMA Forum in New York.

Schedule a one-on-one with Carrie at Integrated Marketing Week 2013

Will you be in New York City?  Schedule a 1-on-1 meeting with Carrie to see how integrated marketing campaigns powered by the BestBuzz technology can put your brand in front of thousands of new customers.

Are you going to Integrated Marketing Week 2013?  What are you most excited about?  Let’s discuss below.

BestBuzz Powers Now You See Me Movie Promotion

Ever wondered how everyone gets free passes to see a movie before its release date? Well, wonder no more because BestBuzz has the answer! Simply text MOVIE to 63566 to download the BestBuzz app on your smartphone (available on Apple, Android, Windows, and BlackBerry 6.0+) and scan the code below to redeem two screening passes to Now You See Me at AMC NorthPark, May 20th at 7:30 PM.

Now You See Me Movie Poster

Text MOVIE to 63566, download the app, scan the code and get free movie passes to Now You See Me

By downloading the app, connecting your social media accounts, and buzzing-in every time you see a movie poster on our site, you can get free pre-screen movie passes.

Magic has been around for thousands of years, but didn’t become popular until the famous Harry Houdini hit it big in 1899. Since then, there have been many magic acts and shows, but prepared to be amazed because you’ve never seen magic like this before on the big screen. Now You See Me is a modern Robin Hood thriller that pits an elite FBI squad against a team of illusionists known as “The Four Horseman.” The team pulls off an amazing heist against corrupt business leaders and gives the stolen profits to their audiences. Now You See Me features an all-star cast, with Michael Caine, Morgan Freeman, Woody Harrelson and Isla Fisher.

What excites you most about this movie? What other movies are you excited about this summer? Let’s discuss in the comment section below.


Make Mother’s Day Special at Corinthian Wellness Spa

Our QR codes work for a number of diverse businesses. Right now one can help you with your Mother’s Day solution. Simply text BUZZ to 63566 to download the BestBuzz app to your smartphone. (Available on Apple, Android, Windows and BlackBerry 6.0+) and scan the code below.

Corinthian Wellness Spa is well known in the Southlake Community for its “out of this world” wellness treatments. There are a lot of day spa’s in the North Texas region, but this one stands out to its customers time and time again. It’s superbly luxurious packages never fail to leave visitors feeling refreshed in both mind, body and spirit. To say thank you to their loyal following, the popular day spa is running a special summer offer.


Make Mothers Day and get money off beauty services with our QR code

Text BUZZ to 63566, download the app, scan the code and get discounts and prizes for Mom on Mother’s Day at Corinthian Wellness Spa

By downloading the BestBuzz app, connecting your social media accounts and scanning this QR code  (You can also find the QR code in the day spa.) you will get 20% off your next massage or facial with Corinthian Wellness Spa and be entered to win a Dragonfly Delight Spa Package worth over $200.

Summer is coming and what better time to get your skin looking smooth and svelte than with a body scrub or body wrap? Why not have your face looking fresh and revitalized with a facial treatment and work out those winter aches and pains with an energizing massage?

Because Corinthian Wellness Spa is also a day spa, they offer injectables such as: BOTOX, Juvederm and Radiesse from a highly qualified doctor and nurse team.

Mother’s Day is Sunday May 12th, so why not enter a win a superb prize for Mom? And of course we are in Prom season. Corinthian Wellness Spa offer special make up sessions to make you or your daughter the most stunning prom girl around.

So make Corinthian Wellness Spa your Mother’s Day and summer destination to keep you looking wonderful all season long.

May the Fourth Be With You – and Your Star Wars QR Code

May the Fourth is just another day to non Star Wars folks, but to closet Jedi’s everywhere, May the Fourth (be with you) is a day to celebrate the beloved Star Wars movies in a way only geeks can.

As technology advances and Star Wars gatherings become easier to organize, BestBuzz takes a look at some of the most innovative ways in which you can celebrate with your fellow members of the Empire during this year’s May the Fourth events.


Being in the QR code space, we had to get involved. Text BUZZ to 635-66, follow the link to download the BestBuzz app and scan our Death Star shaped QR code to learn some fun facts to amaze your friends with on May the Fourth.

May the Fourth QR Code

Scan our May the Fourth QR code to find out cool facts about the day


This year on May the Fourth, Disney’s Hollywood Studios will host a “Limited Time Magic” event. This is a natural next step for the company that has just announced they will be releasing a new Star Wars movie every year starting in 2015. Until then you can click on these adorable videos from the Disney website.

What do I wear?

Check out our cool Star Wars Pinterest board for the latest in Star Wars apparel and gifts to wow your friends as you greet them with the phrase “May the Fourth be With You”:


May the Fourth be With You and your Star Trek friends

Wear this Chewie Hoodie and feel the Fourth of May force!


May the Fourth Exercises

None of us want to gain the figure of Jabba the Hut, so exercise is important!

Why not try out some of these Star Wars Yoga Moves on May The Fouth


Get Tattooed

One tattoo shop in Minneapolis is offering tattoos between 50 and 100 dollars to forever commemorate the special day. Appointments start at noon, but dont bank on using Jedi Mind Tricks to get you booked in click on this link and call.

Show your Love for May the Fourth with a tattoo

Don’t just love Star Wars on May the Fourth, do it all year round with a tattoo

Tell us: How do to celebrate a day of Galatic proportions? Do you have a favorite character that you will dress up as? Let’s discuss below.

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