Carrie Layne Speaking at Integrated Marketing Week 2013 in New York City

Scan the QR Code to win platinum tickets to Integrated Marketing Week

Text IMW13 to 63566 & download the app, scan the code for 2 Platinum tickets to IMW 2013

Win Platinum tickets to IMW 2013 in New York June 10-13th

What is integrated marketing? It’s a term that has been around since the very late 80’s but in VERY basic terms, make sure your marketing reaches your target audience wherever they are and whatever they are doing. The way in which you reach them should be blended, whether it is mobile, social, paid or organic.

Luckily, the Integrated Marketing Week conference in New York City will help you decipher different ways of marketing and also give you exposure to some of the most respected integrated marketing minds. Oh, and we have 2 platinum tickets to giveaway for the event. Simply text IMW13 to 63566 to download the BestBuzz app to your smartphone, (Available on iPhone, Android, Blackberry 6.0+ and Windows.) and scan the code at the top of this post!

How do we have tickets to give away to integrated marketing week?

Carrie Layne CEO and Founder of BestBuzz Think Outside the QR Code

Carrie Layne CEO of BestBuzz will be speaking at Integrated Marketing Week NYC

BestBuzz CEO and Founder Carrie Layne will be speaking at the event. A pioneer in the digital marketing space, with over 14 years of industry experience, Layne began her career in the late 90′s at Saatchi & Saatchi Interactive in San Francisco, working with emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched BestBuzz in 2011 and instantly soothed pain points for large brands  Cadillac, Vitamin Water and Domino’s Pizza, who were grappling with the issue of how to reward and engage their customers using mobile marketing and social media. BestBuzz is a perfect fit for brands and businesses looking to reach out to their target customers using an integrated marketing solution.

This experience has led to Carrie taking a speaking slot alongside mobile marketing “gurus” such as Seth Godin, Brian Solis and Tom Fishburne.

You can see Carrie speak on the topic The New B2C is Brick-to-Click: Marketing Campaigns that Buzz on June 12th 2013 at 1:15 pm. Attendees will see exactly how to build a fully-integrated marketing campaign in less than 10 minutes. Follow the 3 simple steps in the presentation to launch campaigns using mobile-entry points to deliver social ROI and enhance the customer experience. Carrie will review case studies, analytics and data, then explore the tools and tricks that smart brands are using to create a viral buzz . Helping people understand why integrated marketing is so important is second nature to Carrie; she recently spoke at the MMA Forum in New York.

Schedule a one-on-one with Carrie at Integrated Marketing Week 2013

Will you be in New York City?  Schedule a 1-on-1 meeting with Carrie to see how integrated marketing campaigns powered by the BestBuzz technology can put your brand in front of thousands of new customers.

Are you going to Integrated Marketing Week 2013?  What are you most excited about?  Let’s discuss below.

BestBuzz Debuts at the MMAF- New York 2013

Carrie Layne, the CEO and founder of BestBuzz, had the opportunity to speak during the Mobile Marketing Association Forum, New York (MMAF-NewYork). Carrie speaks often at marketing events but this was her first time to speak at a Mobile Marketing Association event.

During her presentation, Carrie explained how BestBuzz utilizes mobile to connect people to events, brands and business through rewards and social media.

Watch Carrie Layne present how BestBuzz is easy mobile Marketing.


Top Speakers from the Event

Heavy hitters from the mobile marketing industry were speaking daily at MMAF- New York 2013.  Here are two of our favorites.

Tomi Ahonen

Tomi Ahonen, self-described as living a James Bond lifestyle, showed examples of mobile marketing techniques from all over the world.  Tomi explained how mobile naturally has a built in payment system, and how mobile phones are being used in place of a banks in Kenya.

Money being sent and received using mobile phones has now been adopted by 70% of the adult population and is a conduit for 25% of Kenya’s GNP.”-The Economist

Tomi claimed, “mobile is the magical money making machine”; All while explaining that mobile is as much different from the internet, as TV is from cinema. Mobile marketers must remember this while coming up with creative and new ways to market via mobile.

Here is his full presentation.

Brian Wong

Brian Wong, Co-Founder and Chief Executive Officer at Kiip- pronounced ‘Keep’, co-lead the presentation;  ’Bridging the POS Gap Between Mobile and Retailers’.  Brian wins BestBuzz all time favorite speaker. His delightful fluctuation between harmless curse words and insightful tips really kept the attention of those attending MMAF- New York 2013 . Brain has a realness during his presentation that isn’t conference etiquette norm.

He was so real, he even warned of what marketers shouldn’t do. His main critique: don’t assume that someone wants something because they are located within a geo-fence. In other words, don’t try and sell me a coffee because I’m walking by a Starbucks. He and others at Kipp believe in engaging your audience when they are happy and paying attention, and rewarding users for anything they accomplish.

We couldn’t agree more; Rewarding people is what BestBuzz is built around.

If you were unable to make the MMAF- New York 2013, that’s okay.  All presentations from the event can be found on this MMAF- New York 2013 webpage.

BestBuzz CEO Carrie Layne Slated to Speak at Integrated Marketing Week in June

Carrie Layne IMW13 New York SpeakerCarrie Layne, CEO and founder of BestBuzz, presents “How to build a fully integrated marketing campaign in 10 minutes” at Integrated Marketing Week in New York on June 12, 2013. Carrie will present the three simple steps to launch campaigns using mobile entry points to deliver social ROI and enhance the customer experience. The BestBuzz team will review case studies, analytics and data, then explore the tools and tricks that smart brands are using to create viral buzz with every social share.

The Integrated Marketing Week conference will also amplify the voices of power companies such as Google, ESPN, SAP, Save the Children and SiriusXM. Joining Carrie, the speaker lineup includes Seth Godin, Michael Bayle, Ashley Friedlin and Simon Heseltine, just to name a few. With over 40 marketing experts in attendance, it will be an amazing conference for marketers worldwide. See the full list here: IMW 2013 Speakers 

Click here to learn more about the event, and sign up for Integrated Marketing Week now to hear Carrie Layne share “How to build a fully integrated marketing campaign in 10 minutes.”

Here are just a few things that you can expect to take away from IMW.

  • Successfully develop and implement a fully integrated marketing strategy to consistently boost your ROI
  • Utilize advanced analytics to connect all of today’s diverse marketing channels into one, manageable data stream
  • Build profitable online and offline marketing campaigns with consistent brand messaging and exciting, interactive customer experiences
  • Fill in the gaps of your marketing efforts by optimizing the full range of marketing tools – from data-driven multichannel communications and social media to SEO, mobile, video, blogging and beyond.

No such event would be complete without some great parties to open and close the event. The IMW13 Opening Gala will begin on Monday June10 at 6p and this is a party that you will not want to miss. This will be your chance to meet your fellow attendees and speakers and start making long lasting connections right away.

Carrie does hope to meet and speak with each and every one of you at the conference. Until then, if you want to learn more about BestBuzz, just text IMW13 to 635-66 and scan the BuzzCode below.

Carrie Layne is Spreading the Word about Mobile Marketing to Tech Cocktail & at the ROW Summit

BestBuzz Integrated Mobile Marketing Diagram

BestBuzz Integrated Mobile Marketing Diagram

Word of Mouth Goes Digital

We all know that word of mouth is the best form of advertising a business can ask for, but in this fast-pace, multi-tasking society, not many people have time to sit and chat. These days people tend to post, tweet or pin about their favorite brands or businesses using their mobile devices. Like it or not, you need a mobile marketing strategy that encourages people to talk about you in the social media space.

Sure, most businesses now have their own social media accounts, but how do they attract people that aren’t fans on Facebook or following them on Twitter? How do they give a digital life to those offers and promotions that are traditionally offered once a customer is already in store or purchasing their product?

Tech Cocktail Gets the BestBuzz Lowdown

Tech Cocktail sat down with Founder and CEO of BestBuzz, Carrie Layne, and discovered how you can Partner with BestBuzz to stimulate and track digital buzz for your brand.  

In the article, Layne, a 14-year veteran in the interactive and digital space, explains that she founded BestBuzz to empower businesses and brands in the ever changing world of digital marketing. Using BestBuzz enables businesses the ability to reward customers through several mobile entry points, (such as SMS text, NFC tags, image recognition & QR Codes) and also have access to  a powerful dashboard of data and analytics so they can create and track mobile marketing campaigns.

The BestBuzz solution solves many problems businesses have; such as maintaining a presence in the social media space, gaining a better understanding of who your customers are, how they prefer to interact with you as well as where you need to be to attract new ones.

Ask the BestBuzz Founder Your Mobile Marketing Questions

If you would like to glean more information from Carrie, she will welcome your questions at the Results Orientated Web Summit, Friday April 12th 2013. She will be a presenter at the Strategy + Social Media + SEO + Mobile = Results panel at 11:00 AM along with Lissa Duty, Andra Dunn, John Nosal and panel moderator, Tonya Cauduro.

Are you looking to start a Mobile Marketing campaign or fine tune your mobile marketing practices? Sign up for our newsletter to stay up to date with industry trends and best practices.


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Tech Cocktail: 10 Motivation Strategies For Entrepreneurs Featured Carrie Layne, CEO of BestBuzz



Carrie Layne, CEO of BestBuzz was featured in this article by Tech Cocktail writer Kira M. Newman on Jan. 3, 2013. The original article can be found here.

Motivation is elusive. Some days we’re pounding the keyboard, brainstorming ideas, and jabbering on the phone well past dinner; others, we look at the clock only to discover that lunch is still two hours and four minutes away. Especially during the holiday season, it’s hard to stay motivated.

We asked around 75 entrepreneurs how they get their motivation back. Here are some of the most popular techniques.


Taking a break is an obvious fix, but effective. It clears your mind and can even increase your creativity: exposing yourself to new ideas can help you be more creative in your own field. And, of course, some people claim to have their best ideas in the shower, or when they’re not actively thinking about work.

In fact, the Pomodoro technique for productivity and time management revolves around breaks, which punctuate 25-minute intervals of focused work. The idea is that your thinking is elevated by short rests. Working nonstop, however, can bog down the brain:

“When I’m not feeling motivated I just stop working. Personally I can’t get anything done well if I’m feeling ‘out of it,’ says founder and CEO Arin Sarkissian. “I’ll go hang out with friends, play a game, meet up with other founders, etc. Anything but work – sometimes you just need a break.”

One common way to spend that break is exercising. “I go for a run, but everybody has their own tricks. I have a friend that used to do underground fight clubs. He is one of the most talented designers I know, and a complete wacko,” says BJ Fleming, a content specialist at Grubwithus.

You can also take a walk, watch a movie, or plan a mini-vacation. BestBuzz founder and CEO Carrie Layne rents a pontoon boat and reads a book in the middle of a lake, or heads to the casino for some poker. “You most likely work seven days a week, so don’t feel guilty about running off on a Tuesday afternoon,” she says.

And Fundable founder Wil Schroter turns to good old video games:

“I come home, tell my wife how I’m feeling, sit down at my computer, and play video games for three to four days straight without a break. My wife just puts food next to my left hand and leaves me alone until I reset. Is that weird? Yes. But boy it works every time.”


One big difference between online businesses and brick-and-mortar stores is the customer interaction, and it affects motivation. While small business owners might see smiles and happy faces all day, entrepreneurs are (more often than not) staring at their computer screens.

But customers and users are so critical to a startup – they are the ones who benefit from what you create, and they keep you in business. So, many entrepreneurs turn their thoughts to their customers to get back their motivation. “When I lack motivation, I go straight to my store locator on my website! I remind myself of how many great companies believe in us and it fuels me to move forward and continue to grow the business!” says Christy Cook, the founder of TeachMy.

If you want something more tangible, take a look at customer reviews and feedback – or create a short survey to gather some. Anita Malik, CEO of BrideRush, even keeps a “kudos board” on the wall that includes reviews from brides and vendors. “It energizes our small team on slow or frustrating days,” she says.


If you forget why you’re doing this, your cofounders and employees might help remind you. Like your customers, they’re also benefitting from your work: they get exciting jobs and the chance to create something new.

As Julia Hartz, president and cofounder of Eventbrite, says, seeing the enthusiasm of your team can give you a boost. It’s hard to lose motivation when I go into the office every day and see 200 Britelings. I spend a lot of time focused on supporting our Eventbrite culture, and that serves as a constant source of motivation for me.”

Remember, these are people who have chosen to follow you and your dreams – and if you don’t stay motivated and give it your all, you will be letting them down.

“As a leader, motivation is essential because having it or lacking it is infectious,” says Christian Gurney, the CEO of Torsion Mobile. “I think of the team and how I am responsible to them to make each day worthwhile and rewarding.”


Talking to other entrepreneurs can be reassuring when you’re feeling down. In particular, it helps you realize that the ups and downs of startup life are perfectly normal. “I typically grab a meal or cup of coffee with other entrepreneurs,” says Jacqueline Jensen, cofounder and COO of Ticket Cake. “It’s refreshing to hear I’m not alone in the mountain-and-valley terrain entrepreneurs tackle each day. After some time with the community, I usually discover I’m ready to dive back in.”

For Brent Coker of Webreep, this is one good reason to mentor young entrepreneurs – their bright attitude is infectious and untempered by the harsh realities of failure. “Intense passion is contagious – unfortunately it gets diminished as you get older,” he says.


If motivation is the drive to accomplish something, obviously we can’t feel motivated to do things we think are impossible. So when work starts to feel impossible, you can lose your motivation. To get it back, get organized and convince yourself that you can do it.

“I make a list. Sounds simplistic, but it works every time,” says Malik of BrideRush. “I usually get unmotivated when I feel overwhelmed, which is nearly daily when running a startup! The simple ritual of making a list in order of priority gets my brain moving again. I feel like I’m on top of it all rather than drowning in the details.”


A lack of motivation can also come from a feeling of boredom, and shaking up your routine may be just the ticket.

“Entrepreneurism is a drug,” says Craig Negoescu, CEO of NAKA Media. “When things get routine, or safe, or tedious, you begin to slip. So you need to challenge yourself, get out of your comfort zone, and do something new with your business. To paraphrase a most interesting man, ‘Stay risky, my friends.’ The adrenaline of a new challenge will wake you up, energize you, give you a victory or a failure to learn from. And it’s cheaper than coffee!”


Many people are drawn to entrepreneurship because of the independence. When motivation wanes, remembering that everything is on your shoulders – your actions will determine the success or failure of your startup – can be a motivator. Deadlines and penalities can motivate, after all, even though they are negative incentives.

“The greatest thing that keeps me motivated and focused as an entrepreneur is that no one is paying the bills for me. Being the one in my company that is responsible for sales, it’s up to me to keep the company growing,” says Brian Bosscher of Condo Control Central.

To light the fire even quicker, take a look at a few of your metrics. “The typical motivation is looking at your fixed cost compared to revenue coming in. That’s the quickest slap in the face for motivation,” says Joel Gross, founder and CEO of Coalition Technologies.

Adds Rohan Hall, founder and CEO of Cool Mojito, “I look at my bank account.”


 “On my desk, I keep a picture of the old, drab cubicle I used to report to every day at my corporate job. Whenever I’m feeling unmotivated, I look at that picture and then look around me and see the vibrant and fun workspace I’ve created. It brings a smile to my face every time!” says Dale Burgham, owner of Revo Exotic Wood Guitar Straps.

According to Gallup, only 30 percent of Americans were engaged by their work during the first half of 2012. That means 70 percent of people spent their days bored, unchallenged, uninspired, watching the clock until 5 pm strikes. If you’re an entrepreneur, you’re probably not in that category – so consider yourself lucky.

“When I start to feel unmotivated I think back to my last ‘normal’ job and how much I hated it,” says Tech Cocktail contributor Danny Boice, cofounder and CTO of Speek. ”It was a 9-5 corporate hell working for a large bureaucracy where posturing and politics mattered more than actual results. It was absolutely brutal and I really don’t think I could ever go back to a role like that. That’s not living.

“I make it a point to feel gratitude about the fact that I can do what I absolutely love with my life and there are very few people that can say that. It sounds trite but I really do force myself to stop and smell the roses. I know when I look back on this very point in my life it will be right up there with the birth of my kids in terms of happiness.”


This is really the root. To get motivated, you need to remember why you were ever motivated in the first place: why you’re doing what you’re doing. Maybe you want to change the world, maybe add a little fun, maybe make people happy for 5 minutes per day – whatever.

“I try to go back to the beginning of my project. There was a reason why I started: passion, motivation, determination. I go back to the starting days of my business and rekindle my motivation in my company,” says 19-year-old Jeet Banerjee.

But inspiration can come from other places, too: quotes, the life stories of Steve Jobs or Thomas Jefferson, the Eminem song “Lose Yourself” (as one entrepreneur said), or a movie like Jiro Dreams of Sushi. Or, of course, your family:  

“When I feel unmotivated, I close my eyes and think about (a) how hard my immigrant family worked to enable me to pursue my dreams,” says Sparkology founder Alex Furmansky.


If all else fails, a few entrepreneurs said, just suck it up. That basically means: tell yourself that being unmotivated isn’t an option. You chose this career, you choose this startup, and you’re the only one who can keep it going.

“Get tough. It’s important to remember that every minute of every day counts and you own your attitude and effort. There is always a solution to the problem. Staying motivated requires tremendous perseverance and creativity, but that’s what separates those who make it and those who don’t,” says David Rush, cofounder and CEO of Evzdrop.

Upcoming Networking Opportunities

Looking for some networking opportunities in Dallas tonight? BestBuzz CEO & Founder Carrie Layne will be speaking at the DFW Social Media MeetUp tonight! Join us to hear all the buzz about Integrating Social Media & Mobile Marketing:

QR code expert Carrie Layne discusses QR codes

Learn from QR Code expert Carrie Layne

Alternatively, if you’ll be in the San Francisco area on April 3-4, CEO & Founder Carrie Layne will be speaking at the eMarketing Association eM12 conference. Only 25 seats left!


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