BestBuzz, the leader in Mobile Marketing and Social Reward technology was once again asked to power onsite voting at the AAF Dallas – 2013 Dallas ADDY Awards on February 20th, 2013 at the stunning Hyatt Regency in Dallas, TX. Five hundred attendees enjoyed a wonderful evening celebrating the best and most creative advertising work in Dallas.
For the second consecutive year, the AAF created a special ADDY Award called the People’s Choice Award, which was powered by BestBuzz. This year was the first time student entries were eligible for their own People’s Choice Award.
BestBuzz built a custom voting platform for the ADDYs, which included QR codes, SMS text messaging, social media, and mobile landing pages to seamlessly integrate these technologies and enhance the attendee’s voting experience. All of the results were calculated and tracked in real-time from the BestBuzz dashboard. The winner was announced near the conclusion of the event by Carrie Layne, the founder and CEO of BestBuzz.
The winner of the Student People’s Choice Award was Jordan Hill / Fed Pacheco, University of North Texas for the Get Closer – The Sixth Floor Museum. The winner of the People’s Choice Award went to Firehouse for Interstate Batteries and “No Battery lasts Longer” Print Campaign.
Carrie has quite the reputation in the Mobile Marketing world for being uniquely active in the space. She has 2 QR codes tattooed on her arm and is known throughout North America as the CEO with “Skin in the Game;” so when it came to announcing the winner of the People’s Choice Awards she wanted to shake up the room. In keeping with current digital trends, Carrie, invited the 500 attendee’s to get to their feet and become part of one of the largest Harlem Shakes in Dallas history!
“We are very excited to be asked to be part of the ADDY Awards for the second consecutive year! The most thrilling part of the night is when we get to honor the People’s Choice Award winner with their own ADDY award that was voted for by their advertising peers,” said Carrie, before placing a paper bag on her head and leading the room to a dancing frenzy.
But there is a more serious side to BestBuzz and that is one of delivering real-time solutions to events and brands that revolutionize traditional activities and maximize results. BestBuzz put a system in place, so that the voting couldn’t be gamed.
As a result of the BestBuzz platform, 110 attendees scanned the BestBuzz QR codes, and voted for their favorite creative artwork. The Dallas ADDY campaign reached over 18,000 social media impressions in just two hours.
Other big winners of the night included:
Best of Show Overall: TM Advertising for Amber Ayres and the Best Friends Campaign
Caliber Creative for Gold Addy Awards in Packaging, Brochure, Special Event Material, Consumer, Local
Users can download the free BestBuzz QR code reader by texting the word “BUZZ” to 635-66. BestBuzz is available for Apple, Android, and BlackBerry 6.0+. Businesses can receive a free consultation and trial by contacting BestBuzz and mentioning the code ADDYBUZZ through March 20th, 2013.
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