The Periodic Table of Content Marketing

The Periodic Table of Content Marketing

The-Periodic-Table-of-Content-Marketing-Econsultancy-BestBuzz

Surprisingly, nobody has yet created a periodic table for content marketing, but thanks to Chris Lake at Econsultancy,we now have a content marketing periodic table that will give you all the pieces you need to create a well rounded content marketing campaign in the easy-to-follow table above.

How to use the Periodic Table of Content Marketing

Strategy

The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. Your campaign should flow like a well oiled machine which means you need to have everything planned and in place before you send anything out. If you don’t have one and need some outside guidance then we can help.

Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content.

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.

Platform

These are content distribution platforms. You might own some of these (e.g. #59, your website). Others are social sites (your own, your network, third parties). All of these help spread the word about your content.

Metrics

These help you to measure the performance of your content so you can see what works and what doesn’t. This is where trying some A/B testing can help you gather the data you need to improve your next cmapaign.

Goals

All content should support your primary KPI’s, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Laser-guided content will tick a few of these boxes.

Sharing Triggers

This is largely inspired by Unruly Media’s triggers for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something.

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