Meet the Newest Member of The BestBuzz Family – Image Recognition
The concept of image recognition software seems almost futuristic in execution. Scanning an image and being able to match it to any other photograph on the internet or complied in a database to retrieve information is an overwhelmingly complex notion; colors, outlines, shades and designs can pose challenges to programmers but offer unlimited opportunities in a platform of flawless execution. Image recognition can open up the door for unthinkable marketing and advertising techniques beyond the current approaches, leading to a wide new world of customers, services and possibilities companies can currently only abstractly explore. With BestBuzz’s patent-pending mobile image recognition platform, the future has seemingly arrived.
Image Recognition is the new kid on the Mobile Entry Point Block.
Although many attempts at effective image recognition exist online, BestBuzz is the first to master the concept in an intuitive mobile platform. With BestBuzz, customers can easily access Mobile Entry Points, or MEPs. MEP, is term given to technological options that bridge the real world into the digital world via mobile phones. (QR codes, SMS, NFC, Barcodes)
These MEPs are the secret to BestBuzz’s success; they are essentially the portal through which businesses interact with their customers, providing information and rewards for their connections. This interactive and insightful model allows companies to quickly and easily engage potential customers in a visual and informative manner. Since BestBuzz’s platform launch in 2011, companies using the service have averaged more than five clicks per BestBuzz scan with the mobile ability to intrigue interested users. While the service has relied on the more traditionally QR codes and SMS texts as MEPs, image recognition takes this idea a step further, into new and groundbreaking marketing territory.
Image Recognition can trigger Augmented Reality
BestBuzz’s current platform is based on a customized variation of successful pre-existing technology but the image recognition app feature will effectively bring BestBuzz onto a new, independent level. While image recognition is not an entirely new concept – Google’s web-based Google Goggles was launched in 2010 to enable users to search for related image results – this mobile application only drives forward a new conceptual model of augmented reality.
What is augmented reality, you ask? In the minds of the creative individuals at BestBuzz, augmented reality is the ability to enhance the way we observe, view and absorb information with an intensified virtual experience. With image recognition, a user can scan a picture to learn more about its origins, a label on a food package to learn nutrition information and read consumer reviews or a book cover to access critical responses, sales information or current rankings. This altered and enhanced version of information processing we utilize in day to day life can be brought to life with image recognition, allowing a more enriching experience for consumers and companies alike with little effort beyond normal mobile use.
Using Image Recognition for Marketing
The image recognition marketing possibilities are endless. In theory, companies can place magazine or newspaper ads featuring products customers can scan to reveal pricing information or nearby store locations. In-store displays can allow consumers to read reviews, find coupons or access stock information. Movie buffs or concert lovers will drool over the option to buy tickets simply by scanning the logo for their favorite flicks or artists. While these concepts are rudimentary, the possibilities are limitless in exploring the ways businesses can use this optimized MEP to enhance the customer experience.
BestBuzz’s intuitive dashboard can help companies build and manage mobile sites, offer information, coupons and rewards, and trace visits. For more specific needs, such as promoting restaurant visits, tracking store sales based on mobile use or providing customers with feedback forums, there are hundreds of easily customizable options available to meet every company’s needs.
BestBuzz exists to help food distributors manage product feedback, restaurants offer specials for app users, department stores attract customers to new products based on interactive displays, and any other industry achieve desired features, rewards and results. By providing consumers with an augmented reality beyond what they experience in day-to-day life, companies can interact with customers and clients in a diversified and unique way. This technology can target virtually any product or service, from museums to stores to restaurants to theaters, with a reach that extends to the vast majority of the modern world.
Let the Creative Juices Flow
While image recognition in its infancy seemed like a good way to provide names for suspects in criminal cases or identify landmarks or other unknown pictures, the reality is far beyond the basic constructs of the concept. Although the ideas surrounding the use of this technology are still young, the possibilities are highly attractive for companies wishing to explore cutting edge marketing techniques and consumers fascinated by the prospect of augmented reality.
By enhancing the world of advertising and product information customers can access, companies can easily engage a target audience and share information in an effortless, appealing way. Image recognition is still developing but mobile users are excited about the possibilities and eager to see what businesses have to offer. Signing up for BestBuzz’s innovative Image Recognition platform gives companies an incredible edge over the competition, a prospect that every marketing department should find exhilarating. Get involved and take the chance to interact with your customers in an unthinkable way with a simple MEP. Whether you can believe it or not, your business will never be the same again.