5 Easy Steps on how to Market a Restaurant to increase word of mouth reach
We know you love cooking great food. We know you love making your customers feel at home. We know your customers love your menu and it should speak for itself. But relying on people to tell their friends about you face-to-face to build your customer base is getting harder and harder these days.
Facebook and Twitter are now the way people discuss what they are doing with their friends. Customers engage online to discuss things they love, hate, or haven’t tried yet. Are you in on the action? Follow our 5 steps on how to market a restaurant to your social savvy customers to get more customers in your dining room:
1. Maximize your print
Are you using print to reach new customers? Be it flyers, table tents, or pizza boxes, your customers are looking at what you have to say and you should have a strong message. By adding a simple mobile entry point like a QR code, you can engage your customers to find out more about you and reward them for doing so.
2. Make it easy to find you
Did you know mobile searches related to restaurants have a conversion rate of 90% with 64% converting within the hour. (Source: xAd and Telemetrics, 2012) – (Click to tweet!) Can you be found? Are you easy to interact with? Can someone easily see your products and services and purchase from you if they need to?
(Click here to get a FREE mobile assessment to see if your site is optimized for mobile devices)
3. Let them take you home with them
You have done the hard work, you have maximized your menus, made it easy to purchase from you on mobile, so how do you make sure your customer comes back? How about giving your customer mobile access to your signature recipe so they can try it at home? Not only will you stay in their mind, but they will also tell all their friends about you.
4. Make it easy for them to share you
Not so long ago people used to take time to review you on Yelp! or Urban Spoon, however these days, word of mouth is much more instant. Social Media is how we interact with brands we love and hate, so make sure you make it easy for your customers to tell their friends about your restaurant. Making it easy for your customers to share their experiences about you online will help you maximize positive moments and alert you to opportunities for improvements, instantly.
5. Reward them
Don’t work hard, work smart! Yep, one of the oldest tricks in the book, but that is because it works! Offer rewards that will entice people to talk about you. High-end restaurants can offer dining experiences, cooking classes or discounts on catering.
(Want more Restaurant Marketing Ideas? Download our Essential Guide to Restaurant Marketing)
So that is how you market a restaurant, sounds like a lot of work, right? Well, it’s actually really simple if you use the BestBuzz Mobile Marketing tool. Our unique mobile marketing platform has a dashboard that allows you to create rewards for your smartphone customers. 56% of American adults are now smartphone owners. (Source: Pew Internet & American Life Project, 2013) - (Click to tweet!), so the chances are most of your customers will be equipped with a device you can engage them on. Plus, these rewards can be changed as often as you like.
You can track the success of these campaigns whenever you want, using the real-time dashboard. We have also created a mobile landing page builder. A mobile landing page is a great way to add signature recipes, update customers on your latest offers and promotions and allow them to make bookings from their mobile devices.
BestBuzz instantly shares your offers and promotions using social media. As soon as a customer connects with you using a smartphone, your message is spread to all of their friends and followers on their preferred networks . So now you know how to market your restaurant, click on the button below to get buzzing.
Have you used any of the tips above? What is your best referral method or what was the worst? Let’s discuss in the comments.