Midland Convention & Visitors Bureau Launches Augmented Reality Campaign Using BestBuzz Image Recognition Technology

Midland Convention & Visitors Bureau Uses Augmented Realty Ads That Are Triggered By Image Recognition Using the BestBuzz App

Text MIDLAND to 635-66 to Download the BestBuzz app and scan the image to unlock an unique experience.

The Midland Convention & Visitors Bureau (CVB) proudly
announced the launch of a new augmented reality advertising campaign using image
recognition technology. The Midland CVB has partnered with mobile technology company,
BestBuzz, to leverage their mobile activation platform to create interactive print media
experiences for the 2014 magazine ad campaigns.  The new campaign promotes Midland as
a destination to tour operators, sports, event, and meeting planners, making Midland,
Texas one of the first destinations in the United States to utilize augmented reality in its
marketing strategies.

The campaign features six real life clients the Midland CVB has worked with in the past,
including three sports planners, two meeting and event planners, and one tour operator.
Each media ad showcases the client at a Midland location (meeting space, sports facility, or
attraction) with a quote about their experience in Midland and with the CVB. To engage
with the Midland CVB interactive print media ads, audiences use the free BestBuzz image
recognition app to scan the client’s faces in the ad, which triggers an augmented reality
experience.  Each client “comes to life” when scanned and gives a 30 second testimonial
about the service they received in Midland. The testimonial video ends with a link to
request a free Midland Destination Planning Guide.

“The Midland CVB prides itself on the customized, hands-on service we provide our
clients,” said Brenda Kissko, tourism & public relations manager of the Midland Convention
& Visitors Bureau. “We wanted to utilize a responsive technology to help convey this
message to potential clients hosting events in Midland. We have found peer-to-peer
testimonials are most powerful and we integrated those into our concept.”

The BestBuzz platform provides marketers with the tools needed for creating, managing
and tracking dynamic, mobile and social activation campaigns from a single dashboard.
Brands such as Coca-Cola, Penguin Random House, MaryKay, and Cadillac have used the
BestBuzz platform for events and promotions, and it gives the Midland CVB the flexibility
and control to create mobile-enhanced experiences, in addition to gaining access to data,
analytics and user activities for tracking ROI from print media campaigns in real-time.

“We love working with partners that approach us with the challenge of building
memorable, interactive and valuable customer experiences from their advertising
campaigns,” says Carrie Layne, CEOof BestBuzz. “These are the types of brands people
want to do business with because they are creative and forward thinking.  As an event
planner interacting with these magazine ads, you can get a real feel for what the experience
is going to be like working with the Midland CVB to plan your next big event or corporate
meeting. BestBuzz is just a technology platform, so I am very impressed with how the CVB
used our image recognition technology and platform to create such an innovative and
interactive marketing campaign.”

The Midland augmented reality ads will be published in several industry publications as well
as direct mail pieces. Samples of the ad campaign can be found on the CVB website on
these three pages:


For more information on the Midland Convention & Visitors Bureau or to request a free
proposal to host an event, call (800) 624‐6435 or visit www.VisitMidlandTexas.com.

For more information on BestBuzz, call (781) 728‐9913 or visit www.BestBuzz.bz.

About the Midland Convention & Visitors Bureau
The mission of the Midland Convention & Visitors Bureau is to encourage economic growth
by developing, promoting, enhancing and supporting Midland as a vibrant visitor

About BestBuzz 
Ranked as one of the Top 10 Hottest Startup companies by Startup America and Tech
Cocktail, BestBuzz is a platform that helps businesses create, manage and deliver real-time
content to fans that scan mobile activation codes from product packaging, in-store displays
and print media. Users can download the free BestBuzz mobile app to discover and unlock
rewards from their favorite local businesses, brands, media publications, and consumer
products. Start scanning QR codes, UPC barcodes, images and logos marked with the
BestBuzz icon to instantly earn points and unlock exclusive offers from partners.

Want to learn more about BestBuzz and how it can bring your campaign to life with augmented reality? Click the link below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.


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Mobile Marketing Using Image Recognition Technology Powers The Doodle Revolution Book Launch

Are you ready for the Doodle Revolution?

Mobile Marketing Using Image Recognition Technology Powers Amazon Bestselling Book

For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, The Doodle Revolution: Unlock the Power to Think Differently, published January 9 by Portfolio, an imprint of Penguin Random House.

Brown is ranked one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter by Fast Company, and her TED Talk on doodling has drawn more than a million views.  Her book was recently named an Amazon Best Business Book of the Month and CBS Sunday Morning aired her story.

“This is an exciting and connective breakthrough for readers and authors. It gives me the ability to have direct touchpoints with my revolutionary doodlers. The BestBuzz platform is innovative, and provides exciting, visually rich tools to deliver relevant and valuable content to my readers, like infodoodles, webinars, exclusive sneak-peek chapters, how-to videos, special offers, and rewards you can’t get anywhere else,” says Sunni Brown, author of The Doodle Revolution. “It’s empowering.”

BestBuzz BuzzMap showing real-time Buzz

BestBuzz BuzzMap showing real-time Buzz (scans).

To trigger the image recognition experience, smartphone users can download the free BestBuzz mobile app or text the word DOODLE to the number 63566. Upon opening the BestBuzz app, users align the target shown on their screen with the book cover of The Doodle Revolution, which will buzz when the experience is triggered. Doodle fans will unlock exclusive content and advocates are prompted to support the author by sharing with friends on social media to help spark the Doodle Revolution movement.

Image Recognition technology has received steady buzz from top media outlets and tech blogs and is one of the hottest trends for 2014. Founder and CEO of BestBuzz, Carrie Layne, says, “Image Recognition technology is the latest addition to the BestBuzz platform, which gives our partners the ability to select the mobile activation triggers that best align with their marketing strategies and overall campaign goals. Another function of the platform is that our partners can connect real-time marketing content to social media rewards, making it simple for them to deliver an exciting and valuable experience to customers through print media, in-store displays and even product packaging.”

Sunni Brown says, “My team and I are leading a global campaign for visual literacy, what we refer to as a Doodle Revolution, and BestBuzz has built a revolutionary tool that helps me communicate and amplify my movement to reach new audiences and engage more deeply with established audiences.  I love watching the buzz spread around the world from my dashboard in real-time, and it’s been an extraordinary experience discovering the BestBuzz team’s impressive capabilities.”

About The Doodle Revolution: Unlock the Power to Think Differently (published by Portfolio/Penguin Books January 9, 2014)

What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise–a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems.  Sunni Brown’s mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say “Stop doodling! Get serious! Grow up! “She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. The Doodle Revolution was named an Amazon Best Business Book for January, 2014, and was recently featured in a CBS Sunday Morning story on Sunday, January 19.

About BestBuzz

Ranked as one of the Top 10 Hottest Startup companies by Startup America and Tech Cocktail, BestBuzz is a social amplification platform that helps businesses create, manage and deliver real-time content to fans that scans mobile activation codes from product packaging, in-store displays and print media.  Users can download the free BestBuzz mobile app to discover and unlock rewards from their favorite local businesses, brands, media publications, and consumer products. Start scanning QR codes, UPC barcodes, images and logos marked with the BestBuzz icon to instantly earn points and unlock exclusive offers from partners

To learn more visit: www.sunnibrown.com and www.BestBuzz.bz or follow @sunnibrown and @best_buzz.


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NEW BestBuzz App Includes Loyalty Rewards, Buzz Map and Shopping Tools


BestBuzz is a must-have app that delivers you the best rewards from your favorite places and products, so that you get to have amazing customer experiences with the brands you love most. Rewards can be unlocked simply by using the free BestBuzz reader app, which will allow you to scan QR Codes, NFC tags, UPC barcodes, and pictures or logos using Image Recognition (IR) technology that can activate cool augmented reality experiences and rewards. Many consumers consider the BestBuzz the best app they have on their phone.


- Access to the best deals from big brands to local businesses, the new ‘Rewards’ folder allows you to find the best local deals, redeem them, and share them with their friends on social media for even more rewards.
- Earn the new loyalty rewards points that can be later redeemed for exclusive experiences through BestBuzz’s many partners.
- Keep your finger on the pulse of the city by seeing where the biggest buzz is happening in real-time on the Buzz Map under the brand new ‘Places’ folder.
- Shop ’til you drop! Use the BestBuzz scanner to scan barcodes of your favorite products inside you house or when you’re on the go to instantly search for the best prices on the web. You can even order directly from Amazon from within the app.



STEP 1: Search for BestBuzz in your app store or Text BUZZ to 63566 to download the BestBuzz app.

STEP 2: Connect with your social networks. Choose from Facebook, Twitter, LinkedIn, Google+ and Foursquare. (The more you connect, the more points your earn.)

STEP 3: Get buzzing! Scan any QR code, barcode, BuzzCode and even Buzz images.

STEP 4: Get an exclusive reward or prize when you share on your favorite social networks.

*See BestBuzz in action through our most recent campaign for the book The Doodle Revolution by Sunni Brown.


Try Out Your New (or Improved) App!

Connect your new app with your favorite social networks and buzz the book cover below. You will see how the app uses powerful image recognition technology to activate the promotion using the book cover image as a trigger.

Doodle Revolution Image Recognition Sunni Brown BestBuzz


In case haven’t heard of Sunni Brown or the Doodle Revolution yet, let us enlighten you. The Doodle Revolution is a movement all about unlocking the power of your mind through doodles. The latest book, The Doodle Revolution, is a collection of work from the author that includes helpful tips, tactics, and activities that allow you to harness the power of the doodle.

Did you know that you can unlock hidden thoughts and a more creative self by doodling?

Well, you can and it’s a pretty awesome experience. Join the revolution by buzzing the book cover to enter-to-win a signed copy of this amazing book before it launches.

Happy Buzzing (and doodling)!


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Get Buzzed with Carrie Layne on #MobileChat

Join Carrie Layne, CEO of BestBuzz, December 4th, 2013 from 9-10pm EST on #MobileChat. Carrie will be answering all of your burning questions about the current state of mobile and social and how these spaces are playing a pivotal part in the way paid, owned, and earn media are being used in the modern marketing mix. Tweet your questions in or just follow the conversation to learn from an industry expert with over 15 years of experience in the digital space.

Piad, owned, earned, media, BestBuzz

Paid, owned, and earned media chart found on Redeapp.com

Who’s Carrie?

Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers which are managed and tracked through the BestBuzz integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Fortune 1,000 companies and leading digital and PR agencies.

Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America.


#MobileChat is a tweet chat that meets up every Wednesday from 9-10pm EST on Twitter. The group usually has an expert guest or a industry professional who has intimate knowledge of the mobile space. Previous guests been industry practitioners such as Scott Cuppari from Coca-Cola Freestyle, the fully customizable touchscreen soda fountain, Phil Easter, who develops apps for American Airlines, and even the community manager for Hootsuite Higher Education, Stephanie Wiriahardja.

The group chats about trends, upcoming mobile apps, online and mobile marketing, new products and services that marketers can use to help create better campaigns as well as products and services that are consumer facing and how mobile is being used to launch them or how mobile is an integral part of the product itself. The chats are always exciting and usually generate thousands of tweets and hundreds of thousands of social impressions. It’s one of the largest and most consistent tweet chats you can find.

Ask The Expert

If you have questions that you are dying to get answered, join us during #MobileChat. The chat usually last no more than an hour, so you want to show up early to get your questions answered in time. How to show up? Just go to TweetChat.com or use a tool like Hootsuite to monitor the keyword “#MobileChat” and follow along. When you’re ready to tweet in, attach that hashtag at the end of your tweet for everyone to see.

How have you seen mobile change the way owned, paid, and earned media is being used and measured? How have you adapted or what have you gained from the new space? Comment to chat below or tweet us your questions with the hashtag #GetBuzzed.

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Women in Wireless – Spotlight On: BestBuzz

womeninwireless_logobestbuzz-logoCarrie Layne, CEO of BestBuzz, was recently featured in a spotlight piece about our company and the mobile landscape by Women in Wireless.

Women in Wireless is a nonprofit organization that empowers and develops female leaders in mobile and digital media. They do this through inspirational panels and webinars, leadership development, mentoring and networking. We also support charities that are aligned with our mission.

From the article:
Company: BestBuzz
Founder: Carrie Layne
Locations: Dallas and New York
1. What is your “elevator pitch”?
BestBuzz is a social amplification platform that uses mobile engagement points, like image recognition, to bridge print and digital communication channels. Partners use the platform to deliver exclusive content and rewards to customers for generating word-of-mouth buzz with social media. By “adding a layer of buzz” to traditional paid and owned media, brands create a direct line of communication to customers, greatly increasing earned media value. They also gain a wealth of knowledge and consumer insights (time/geo-location analytics, social data, mobile device usage, etc.)

2. How did you get started?
I’ve always been fascinated with communication- verbal, non-verbal, the psychology, the creative, the tools, and the technologies- so it makes sense that I earned my degree in Advertising from the University of Texas at Austin. I worked at Saatchi & Saatchi Interactive SF during the “dotcom” days, several successful tech startups in Austin, and then moved to the Cayman Islands. Following the aftermath of a Category-5 hurricane in Cayman (Hurricane Ivan), I had the rare opportunity to experience a life without technology, surviving nearly two months with no power or water. I call it the perfect storm because my experience in digital marketing and my passion for communication collided. I launched my first startup in 2005, focused around online digital media. My vision has stayed the same, but I got lucky when mobile and social technology completed the missing pieces to build a nearly perfect communication channel through BestBuzz. Luck is when preparation meets opportunity.3. Where do you see the mobile landscape in 5 years?
Mobile is the fastest growing segment that we’ve ever seen, so right now I feel like it’s the new “wild-wild-west”. It’s exciting and overwhelming how much information we have at our finger tips 24/7. We’ll probably stop calling it ‘mobile’ and just take for granted the ease of access integrated into our daily lives. The devices may change in form, but their functionality will have improved to be a necessary component to modern existence, much like automobiles and light bulbs did in their eras.

4. Any wisdom you can share for aspiring female entrepreneurs?
You hear people say it all the time, but do what you love. If you don’t know what you love, then ask yourself what you love doing on weekends because this is what you will be doing. Passion will be what keeps you going through the tough days, and it will be what ultimately makes you successful. To quote someone famous, “It ain’t about how hard you can hit. It’s about how hard you can GET hit and keep moving forward. How much you can take, and keep – moving – forward.”

Read the full article here.
Do you have any questions for our CEO? Leave comments below!

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Carrie Layne is Spreading the Word about Mobile Marketing to Tech Cocktail & at the ROW Summit

BestBuzz Integrated Mobile Marketing Diagram

BestBuzz Integrated Mobile Marketing Diagram

Word of Mouth Goes Digital

We all know that word of mouth is the best form of advertising a business can ask for, but in this fast-pace, multi-tasking society, not many people have time to sit and chat. These days people tend to post, tweet or pin about their favorite brands or businesses using their mobile devices. Like it or not, you need a mobile marketing strategy that encourages people to talk about you in the social media space.

Sure, most businesses now have their own social media accounts, but how do they attract people that aren’t fans on Facebook or following them on Twitter? How do they give a digital life to those offers and promotions that are traditionally offered once a customer is already in store or purchasing their product?

Tech Cocktail Gets the BestBuzz Lowdown

Tech Cocktail sat down with Founder and CEO of BestBuzz, Carrie Layne, and discovered how you can Partner with BestBuzz to stimulate and track digital buzz for your brand.  

In the article, Layne, a 14-year veteran in the interactive and digital space, explains that she founded BestBuzz to empower businesses and brands in the ever changing world of digital marketing. Using BestBuzz enables businesses the ability to reward customers through several mobile entry points, (such as SMS text, NFC tags, image recognition & QR Codes) and also have access to  a powerful dashboard of data and analytics so they can create and track mobile marketing campaigns.

The BestBuzz solution solves many problems businesses have; such as maintaining a presence in the social media space, gaining a better understanding of who your customers are, how they prefer to interact with you as well as where you need to be to attract new ones.

Ask the BestBuzz Founder Your Mobile Marketing Questions

If you would like to glean more information from Carrie, she will welcome your questions at the Results Orientated Web Summit, Friday April 12th 2013. She will be a presenter at the Strategy + Social Media + SEO + Mobile = Results panel at 11:00 AM along with Lissa Duty, Andra Dunn, John Nosal and panel moderator, Tonya Cauduro.

Are you looking to start a Mobile Marketing campaign or fine tune your mobile marketing practices? Sign up for our newsletter to stay up to date with industry trends and best practices.


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