Image recognition brings print to life in the digital world

Connect your print to the digital space with image recognition 

Consolidated Graphics (CGX) is North America’s leading general commercial printing company. With 70 printing facilities, 35 fulfillment warehouses and 5 technology centers strategically located across 27 states and Canada. They offer an unmatched geographic footprint with extensive capabilities supported by an unparalleled level of convenience, efficiency and service.

In Dallas, Consolidated Graphics is represented by Graphics Group, who are one of the most respected and trusted printing companies in North Texas and are based in the Deep Ellum district of Dallas. Graphics Group is known for their cutting edge printing techniques for fan engagement with major sports teams in Dallas, such as The Dallas Mavericks. In fact, their recent work has even led them to being featured on Mavs Insider by Fox Sport Southwest.

Debut of image recognition for Dallas’ #1 printing firm

Consolidated Graphics and Graphics Group believe print is essential to life. A life in print touches every other life on the planet. Their commercial printing includes books, magazines, brochures, pamphlets, annual reports, displays and so much more. Their clients consist of the top Fortune 500 companies in addition to over 22,000 clients worldwide.

So when it came time to launch their new logo, Graphics Group wanted a new and exciting technology that would amplify the power print has and also ensure its message was propelled from the physical to the digital world, while integrating social media. This is where the exciting new BestBuzz technology fit perfectly.

Try image recognition for yourself

Graphics Group will debut their new logo and the BestBuzz image recognition technology at CGXNAM in San Antonio this weekend.

Attendees that visit the Graphics Group booth will text BUZZ to 63566 to download the BestBuzz app. Then Android and Apple smartphone users can simply hold their phone up to the new Graphics Group logo and scan the image.

Graphics Group Image Recognition Logo

The BestBuzz image recognition app then takes you into a full mobile experience, allowing you to interact with the brand on social media while providing you access to video content and services from the company.  You can even enter to win an iTunes gift card from Graphics Group. (Must be a Leader Development Program Associate present at the GGXNAM event to enter.)

Image recognition is just one Mobile Entry Point available from BestBuzz

Not only does the BestBuzz Image Recognition technology provide an excellent mobile marketing experience for users, it also provides excellent data and analytics for companies that use it. It shows how many people have interacted with them using a BestBuzz Mobile Entry Point, (Such as image recognition, text messaging and QR Codes.) it will also show what types of devices are being used to interact with the company, what social reach is being achieved and how many people are clicking on the company’s message on social media. This is important as it now transforms a simple logo on printed promotional material into a way to track print marketing and show how successful it was in driving conversions.

The move to transforming print to the digital world fits perfectly with the Consolidated Graphics commitment to provide customers with the latest printing technology. They currently have the largest digital printing network in the world and develop customized print procurement technologies in-house with CGXSolutions.

Would you like to learn how you can revolutionize your print marketing to make it active in the digital world as well as gain important data and analytics about your customers?

Simply click on the button below to request more information from a BestBuzz team member.

       


       

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Is Social Media Design Giving You a Headache?

Whether you are brand new to social media, or were an early adopter, social media design can be quite confusing. You have cover photos, thumbnail images, video preview sizes, the list goes on. To add insult to injury, it is constantly changing, too. Facebook alone has reworked its News Feed about three times in the year. Thankfully, the great people over at tentsocial have taken the time to craft The Ridiculously Exhaustive Social Media Design Blueprint! Covering everything from Facebook to YouTube, this easy-to-read infograph has all of you social media design problems worked out. Thanks tentsocial, social media marketers everywhere are rejoicing that they can find everything they need in one place.

<Click to Tweet this INFOGRAPH to your friends>

social-media-design-blueprint

(Source: Tent Social.)

What’s your biggest social media design problem? Do you have any tips or tricks that have helped you along the way? Share below!




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How Do I Get a QR Code to Make Me a Winner?

We love our buzzers, and we love to make them winners. A few weeks ago, we gave away 100 free tickets for Taste of Dallas to people who downloaded our free mobile app that scans images and QR codes. This week, we want to make you winners with QR codes. How do I get a QR code to make me a winner? It’s easy, just follow the simple steps below!

 

Text BUZZ to 63566, Download the free BestBuzz scanner, scan the code and enter to win an iCade!

Text BUZZ to 63566, download the free BestBuzz scanner, scan the PAC-MAN and enter to win an iCade!

How to win:

Step 1.Text ‘BUZZ’ to the number 635-66 and you will receive a text back from us.

Step 2. Click on the link in the text message and you will be taken straight to your app store to download the Free BestBuzz QR Code Scanner.

Step 3. Connect BestBuzz to your favorite social media networks and scan the PAC-MAN QR code. Enter you details to win. You can buzz-in once a day to be entered to win an iCade.

Step 4. Review our app! We know you’re going to love it, so head over to your app store and give us some stars!

What is an iCade?

Back before we had games in the palm of our hands on our smartphones, people used to go to arcades with pockets full of quarters to play games like PAC-MAN, Space Invaders, and Centipede. Gamers would play for hours trying to beat the high scores of other players. It took real skill to advance through the levels. As games have advanced we have lost some of the fun of pushing big red buttons repeatedly and using joysticks to direct your spaceship. Well now you can relive the fun without the heavy pockets because BestBuzz is giving away 3 iCades (a $99.99 value).

Play arcade classics on authentic, full-sized controls with a high quality cradle for your iPad or iPad 2 with a slot for the charging cable. It even comes with a FREE Atari Greatest Hits app and one free game.

Review the QR Code App

As soon as you have entered to win, review us in the app store. BestBuzz is the only QR code scanner that allows you to:

  • Gain access to exclusive rewards
  • Scan QR Codes
  • Scan 1D Bar Codes (UPC barcodes)
  • Scan Images with our Image Recognition Technology
  • Tap NFC tags

Competition Rules:

  • No purchase necessary, but you must ‘BUZZ-in’ to win
  • One entry  per day
  • Review the BestBuzz app in your app store
  • Buzz in daily to increase your chances to win.
  • Winners will be chosen on August 12, 2013.

What is your all time favorite arcade game? Frogger, PAC-MAN, Paperboy? Let us know below!






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How Image Recognition Can Boost Sales

Image Recognition is a great way to boost sales and increase revenue to your business.

Are you using Image Recognition to boost sales?

BestBuzz has a very simple mission: make connections and start conversations. BestBuzz knows that word of mouth reach is the best way to drive people to your business and increase sales.

The Dallas based, tech start-up company is based on the simple idea that businesses and people both do better when they support each other. Businesses that use BestBuzz grow and their customers get deals and exclusive offers. It’s one of those rare “everybody wins” situations.

Since its inception almost three years ago, BestBuzz has increased sales for companies as diverse as BeautiControl, Cadillac and Baker’s Ribs (The BBQ restaurant near the BestBuzz office.).

The team at BestBuzz is a collection of industry professionals, whose expertise combined ensure their customers are listened to, clear project deliverable’s are defined and tangible results are delivered.

Founder and CEO, Carrie Layne has used her experience in the digital space along with surviving a Category 5 Hurricane to create a mobile marketing platform that rewards customers and delivers results to any business that uses it.

I know how important a personal recommendation from a friend is to a business, but in this digital age, it’s too slow. BestBuzz allows customers to instantly connect with businesses that reward them and tell all their friends on social media about it, creating massive word of mouth buzz on social media platforms, which translates to increased sales. – Carrie Layne

Layne loves technology, so of course she wanted to make sure that people can connect on all levels. BestBuzz utilizes Mobile Entry Points (MEP’s) such as text messaging, QR Codes, 1D barcodes, and the latest tool in the BestBuzz tool belt, Image Recognition.

Although many attempts at effective image recognition exist online, BestBuzz is the first to master the concept in an intuitive mobile platform.

The loyal “techie” fans know BestBuzz uses QR Codes to give away wonderful prizes and experiences, but this summer, for the first time BestBuzz  used Image Recognition technology to give away 100 FREE tickets to the annual Taste of Dallas tasting event.

Use Image Recognition and see how you can drive sales?

Text TASTE to 635-66 and scan the Chef logo.

Consumers were asked to simply ‘Scan the Man’ above and enter their details to win tickets.

Watch the video of how to scan an image here:



The result? Another runaway BestBuzz successful promotion. Why was it so successful? The free app is easy to download and very easy to use. The analytics dashboard that businesses get 24 – 7 access to provide instant real time results. Businesses can see where in the world consumers are engaging with them, what type of smartphone they are using (The BestBuzz app is available on all four major operating systems.) and what social media network customers to prefer to use to talk to their friends on.

BestBuzz Ipad Winner Image

A sample of data and analytics available on the BestBuzz dashboard.

If you would like to learn more about BestBuzz and see case studies, please feel free to subscribe to our newsletter or visit our website.

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Increase Car Sales using Digital Marketing

Escalade increases car sales for Cadillac

Cadillac saw the importance of mobile marketing when they launched the new Escalade

Mobile Marketing in the Automotive World

In this mobile and social media focused world, car sales can be increased by turning two-dimensional print ads or billboards into mobile marketing experiences. According to the NADA (National Automobile Dealers Association), “88% of customers use the internet for research prior to visiting a dealership.”(Tweet that!) Social media advertising is vital for far-reaching, deep impressions for your dealership. Companies that don’t have a blog, Facebook page, Twitter, etc. are simply not reaching as many customers as they should.

BestBuzz is a mobile marketing tool that embraces mobile and social media marketing, allowing you to advertise to as many people as possible. Advertisements not only reach the Facebook/Twitter/Pinterest user, but their friends as well, reaching a whole gamut of potential customers, thus increasing conversions for dealerships.

Promoting the Caddy

In 2012, BestBuzz partnered with Cadillac to promote their new energy efficient Cadillac. In just 4 weeks, 629 potential buyers created a huge social reach of 282,000+ impressions in the DFW area. This resulted in 1,069 clicks by new Cadillac customers.

Nothing Trumps Loyalty

Using BestBuzz, every time someone views your ad, their information is added to a constantly updated CRM that provides tracking and allows you to contact customers that have interacted with your advertisement. This makes selling easier for car dealerships using because you retain a massive marketing using BestBuzz. The CRM can be a priceless commodity for dealerships that want to reward and thank loyal customers by offering coupons on dealer services such as oil changes, tune-ups, etc.

The Third Dimension of Advertising

Through interactive advertising, we transform paper and poster advertisements into something interactive and fun! Using a smartphone or mobile landing page, customers can be treated to coupon discounts, inside information, or regular updates on specials on hot-ticket cars. By adding BestBuzz to any advertisement, you create a third dimension of customer interest and increase car sales.

Download the Cadillac Case Study and see how you can increase car sales for your showroom using the BestBuzz mobile marketing tool.

Still have questions about digital marketing? Feel free to ask them below.




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How Image Recognition can help you find the BEST restaurant in Dallas

TOD-ford-vert

Download the BestBuzz app and use it to scan Chef TOD to enter to win 4 FREE tickets to Taste of Dallas 2013!

July 12th-14th sees the Taste of Dallas return to Fair Park and we are happy to combine this event with the launch of our new Image Recognition technology. To celebrate the two events, we have prize packs of 4 FREE tickets to Taste of Dallas.

These prize packs have a value of $40 and will give you entry into the largest tasting event in DFW so you and your family can judge who has the BEST restaurant in Dallas.

Our loyal “techie” fans know we use QR Codes to give away wonderful prizes and experiences as well as give you great deals at Dallas restaurants, but this is the first time we will be using the Image Recognition technology to give away 4 FREE tickets to the Taste of Dallas event.

Simply ‘Scan the Man’ above and enter your details to win the tickets. For those of you who already have our app, simply hold your ‘phone over the image exactly as you would if it was a QR Code and scan the man.

Still not sure? Watch the video of how to scan an image here:

If you haven’t used our app yet, simply text TASTE to 63566 and click on the link in the text message you receive back to download our app; (Available on iPhone, Android, Blackberry 6.0+ and Windows.) then connect our free app with your favorite social media networks to get great deals from local businesses and earn rewards and points.

What else can you expect from us over the summer?

Well obviously watch this space for more fun giveaways and promotions, such as movie tickets, concert tickets and prizes like the Apple iPad we gave away in January.

For you technology fans, look out for more exciting developments in to the realms of Augmented Reality, Geo-fencing & Geo-targeting and of course, lots more Image Recognition fun.

Is this the first time you have used Image Recognition? Let us know what you think in the comments section below.

We always love to hear from you. Enjoy your, “Summer of BUZZ.” 

 




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