Mobile and the Store of the Future- SocialMediaToday Webinar

Mobile and the Store of the Future

An exclusive, live webinar from Social Media Today
February 4th at 12pm EST / 9am PST

Join the Webinar:  http://socialmediatoday.com/mobile-store-webinar

Social Media Today Webinar with BestBuzz CEO, Carrie Layne

Mobile and the Store of the Future- Mobile Marketing

The future of retail is in the palm of your hands. Pew Research Center reports 91 percent of American adults use a cell phone—not just for calling and texting. More and more shoppers are using them to locate, research, compare, and purchase products. And cutting-edge retailers are utilizing their customers’ devotion to devices with QR codes, to connect with coupons, and offer a higher level of customer care.

 

Now it’s a matter of moving with the mobile momentum. Join us to learn how to use mobile devices as a channel to enhance the shopping experience and develop more meaningful relationships with your mobile-savvy consumers. Points our panelists will touch on:

  • Setting clear goals for a successful CRM deployment.
  • Putting location-based messaging to work for you.
  • The benefits of shopping apps for your customers.
  • Best practices for mobile campaigns.
  • The importance of a social strategy.

Join the Webinar:  http://socialmediatoday.com/mobile-store-webinar

About the Panel:


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Carrie Layne, founder and CEO of BestBuzz, is a pioneer in the digital marketing space with over 15 years of industry experience and has worked with brands including Cadillac, Proctor & Gamble, HP, Coca-Cola, Domino’s Pizza, MetroPCS, [yellow tail], Mary Kay, Penguin Random House, and several leading digital agencies and PR firms.Recognized as a serial entrepreneur, she launched her first company while living in the Cayman Islands. Since 2004, Layne has built four successful businesses and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile activation triggers and social amplification tools which are managed and tracked through the BestBuzz marketing platform. Connect with Carrie on Twitter @carrielayne and on LinkedIn.
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Bonnie Stice is a Senior Manager of Digital and Social Media for AT&T. In her current role, she is a member of the Corporate Communications team, where she primarily focuses on community engagement for AT&T’s main social media channels.Bonnie is from Austin, Texas where she attended the University of Texas at Austin and obtained a degree in Public Relations with a concentration in Business. She’s a music lover – especially when it’s live and loud. When she’s not tweeting, she’s kayaking, running, and volunteering. @blstice

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Kayla Green is the Digital Strategy Director for Saatchi & Saatchi in Los Angeles, working on strategic initiatives for one of SaatchiLA’s largest clients, Toyota, with a focus on digital and mobile priorities. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran Client Services for some of the organizations’ global clients including Colgate-Palmolive, Ford, Kimberly-Clark and Microsoft. Named one of Mobile Marketer’s ’25 Women to Watch’ in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.
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Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

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9 Solutions to Mobile Marketing Problems Every Small Business Faces

1. The Problem: Your website is not mobile friendly.
BestBuzz creates your own HTML5 mobile friendly webpage #GetBuzzed

BestBuzz Small Business Solution: BestBuzz’s platform comes with an easy-to-use HTML5 mobile landing page builder to create a customized mobile friendly page, instantly. The best part is that you can update the page anytime you want to add new offers, links to social pages or anything else that matters to your customers.

2. The Problem: No one sees your tweets.

Build a loyal social media presence by rewarding your customers using BestBuzz #GetBuzzed

BestBuzz Small Business Solution: BestBuzz social amplification platform allows you to set customized social media messages (including tweets) that your customers share when they redeem a reward. When your customers share on social media to their friends, your business grows!

3. The Problem: No one is showing up to your events.

Fill your events by using the BestBuzz social amplification platform #GetBuzzed

BestBuzz Small Business Solution: Use text messaging. SMS text is an easy way to send your loyal customers updates on all the latest offers and promotions. Push a SMS text message the day of the event to make sure that people remember to come have  a great time!

4. The Problem: No one knows about your new product.

Generate word-of-mouth buzz about your new products using BestBuzz #GetBuzzed

BestBuzz Small Business Solution: Using Image Recognition, you can upload an image of your new product into the BestBuzz platform so that customers and potential customers can interact with your new products to learn more and make a purchase. Then you can reward them if they post on social media to create serious word-of-mouth marketing for your new product.

5. The Problem: You don’t have time to update your business social media pages.

Turn your customers into loyal advocates who post on social media about your business #GetBuzzed

BestBuzz Small Business Solution: When a customer uses the BestBuzz app to engage with your business, they are rewarded for sharing your offers and promotions on social media networks. Your customers post about you so that you don’t have to update your own pages as often.

6. The Problem: You don’t know who your best customers are.

Learn who your customers are by analyzing BestBuzz data & analytics #GetBuzzed

BestBuzz Small Business Solution: The BestBuzz platform is rich with data and analytics tools that help you better understand who your customers are. See where people are buzzing, which networks they are sharing messages about your company on, which mobile devices they are using and how many of their friends are clicking to see your offers from social media posts.

7. The Problem: Your social media advertisements aren’t generating any real results.

Generate 5x click through rates using BestBuzz versus traditional social media ads. #BestBuzz

BestBuzz Small Business Solution: When your customers claim an offer on the BestBuzz platform, it automatically shares a social message with a link from the customer to their friends. Those posts generally see a 5x better click-through-rate than standard social media ads.

8. The Problem: You can’t track your print campaigns.

Never wonder if your print campaign was successful again. Track them in real-time using BestBuzz #GetBuzzed

BestBuzz Small Business Solution: When someone buzzes (scans a mobile entry point with the BestBuzz app) your direct mail ad, their location is instantly pinned to the Buzz Map on the campaign dashboard. See where the buzz if growing for your business in real-time and track the success of any direct mail or print campaign.

9. The Problem: All of your competitors are offering loyalty programs but you.

Reward loyal customers when they buzz in on the BestBuzz app! #GetBuzzed

BestBuzz Small Business Solution: Customize a BestBuzz promotion for your most loyal customers. When your customers come in, get them to Buzz-in and share with their friends that they are in the house. Then, reward them for their loyalty with a special offer that is customized to them.

Want to learn more about BestBuzz and how it can boost sales for your business? Click the link below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.


Looking for local deals? Download the BestBuzz app, today! Search in your app store for ‘BestBuzz’ or text UNLOCK to 63566 to get a direct link to download the app. Search for local deals or find the best deals by scanning QR codes, UPC barcodes and Buzz-Images with the built in scanner. Happy buzzing!


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What’s All the Buzz About The Doodle Revolution?

The Buzz for The Doodle Revolution is growing.   Have you enlisted yet?

Are you ready for the Doodle Revolution?

Best Selling Book on Amazon for Business and Leadership

The Doodle Revolution is officially launching on January 9, but with all the buzz flying around, it’s clear that the movement has already started.  Business leaders, the editors at Amazon and even the New York Times have caught Doodle Revolution fever, and it’s only going to get bigger.

If you haven’t enlisted, you still have time to join the ranks of business experts like Ryan Germick, the Chief Doodler at Google and Tony Hsieh, the CEO at Zappos.com.  These experts have unlocked the power and use doodling techniques in their professional lives to achieve great successes.  Sunni Brown, author of The Doodle Revolution and Infodoodler-in-Chief at SB, Ink, has created this easy-to-follow book of guidelines and tips, so that you can learn to doodle like the pros.

Who’s Sunni Brown?

Sunni Brown was named one of the “100 Most Creative People in Business” and one of the “10 Most Creative People on Twitter” by Fast Company.  She is founder of a creative consultancy, an international speaker, co-author of Gamestorming, and the leader of a global campaign for visual literacy called The Doodle Revolution.  Her TED Talk on doodling has drawn more than a million views on TED.com and the Kirkus Review called her work “a goldmine.”

How will joining the revolution benefit you?

The Doodle Revolution helps you to “unlock the power to think differently” using visual representations of ideas and thoughts to promote better memory retention and help you to solve complex problems. You can use doodling while you are brainstorming with a team, when you’re taking meeting notes, or when you’re at your desk trying to solve complex business problems.

The book is part manifesto, part doodling workbook, meaning you will be able to put the pen to the paper while you’re reading.  The exercises span from turning a simple stick figure into an emotionally expressive character by adding pen strokes to represent eyebrows and mouths, to how to lead successful group doodling sessions that encourage shared memories and that lead to creative breakthroughs. A self-proclaimed non-artist, Sunni wrote The Doodle Revolution so that anyone can pick up a pen and express ideas that leave lasting impressions for the creator.

Don’t just take our word for it; see the long list of business experts who have joined the revolution below.

Ryan Germick, Chief Doodler at Google supports Sunni Brown #DoodleRevolution

“With Doodler in my professional title, I feel qualified to highly recommend Sunni’s insights on the power of visual literacy.”

Ryan Germick, Chief Doodler, Google

 

 

 

 

 

Chris Anderson, #TED Curator supports the #DoodleRevolution stating, "In The Doodle Revolution, Sunni Brown opens our minds to the idea that we naturally possess a simple, overlooked skill of great value: The ability to doodle."

“In The Doodle Revolution, Sunni Brown opens our minds to the idea that we naturally possess a simple, overlooked skill of great value: the ability to doodle. It’s a rare gift to be taught such a rewarding truth in so joyful and lighthearted a manner. Sunni is a creative light and an inspiring mentor.”

Chris Anderson, TED curator

 

 

 

Dan Heath, coauthor of Decisive, Made to Stick, and Switch supports Sunni Brown & the #DoodlRevolution


“Why do we insist on representing our world using 26 letter rather than an infinity of pictures? Sunni Brown shows us how to doodle our way to better thinking. Her book will have you drawing insights on the page, not just in the margins.”

Dan Heath, coauthor of Decisive, Made to Stick, and Switch

 

 

 

Daniel H. Pink, author of To Sell Is Human and Drive supports Sunni Brown & the #DoodleRevolution

 ”Contrary to popular opinion,doodling is a serious endeavor. As Brown shows in this smart and accessible book, applying visual language allows you to see new dimensions of a problem–and, at times, new aspects of yourself. So get out your writing sticks and prepare to doodle!”

Daniel H. Pink, author of To Sell Is Human and Drive

 

 

 

Jane McGonigal, Author of Reality is Broken supports the #DoodleRevolution for visual literacy.

“The future is filled with an ever-growing density of information, so visual literacy–the ability to think and communicate using visual language–will become an essential skill. Thankfully, The Doodle Revolution gives all of us the ability to take the leap.”

Jane McGonigal, author of Reality Is Broken

 

 

 

"Sunni did a beautiful job shining a light on visual language" -Steven Pressfield #DoodleRevolution

“Doodles come straight from the Unconscious. That’s partly why they work. Sunni did an beautiful job of shining a light on a visual language.”

Steve Pressfield, author of The War of Art and The Legend of Bagger Vance

 

 

 

"These methods offer consistently better thinking and in the process deliver happiness as well" -Tony Hsieh Zappos.com CEO #DoodlRevolution

“There’s a reason why so many innovative companies use Sunni’s techniques for visual literacy, and it’s not because they want to have fun. These methods offer consistently better thinking and in the process deliver happiness as well.”

Tony Hsieh, Zappos.com CEO and author of Delivering Happiness 

 

 

Want to get an early copy of the book all of these business experts are buzzing about?

Text DOODLE to 635-66

Scan the book cover with the BestBuzz mobile app to instantly be entered to win a signed copy of The Doodle Revolution.

Join the #DoodleRevolution!

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NEW BestBuzz App Includes Loyalty Rewards, Buzz Map and Shopping Tools

WHAT IS BESTBUZZ?

BestBuzz is a must-have app that delivers you the best rewards from your favorite places and products, so that you get to have amazing customer experiences with the brands you love most. Rewards can be unlocked simply by using the free BestBuzz reader app, which will allow you to scan QR Codes, NFC tags, UPC barcodes, and pictures or logos using Image Recognition (IR) technology that can activate cool augmented reality experiences and rewards. Many consumers consider the BestBuzz the best app they have on their phone.

WHATS NEW IN VERSION 3 OF THE BESTBUZZ APP?

- Access to the best deals from big brands to local businesses, the new ‘Rewards’ folder allows you to find the best local deals, redeem them, and share them with their friends on social media for even more rewards.
- Earn the new loyalty rewards points that can be later redeemed for exclusive experiences through BestBuzz’s many partners.
- Keep your finger on the pulse of the city by seeing where the biggest buzz is happening in real-time on the Buzz Map under the brand new ‘Places’ folder.
- Shop ’til you drop! Use the BestBuzz scanner to scan barcodes of your favorite products inside you house or when you’re on the go to instantly search for the best prices on the web. You can even order directly from Amazon from within the app.

BB_nearbyBB_scoreboardBB_map

HOW DOES IT WORK?

STEP 1: Search for BestBuzz in your app store or Text BUZZ to 63566 to download the BestBuzz app.

STEP 2: Connect with your social networks. Choose from Facebook, Twitter, LinkedIn, Google+ and Foursquare. (The more you connect, the more points your earn.)

STEP 3: Get buzzing! Scan any QR code, barcode, BuzzCode and even Buzz images.

STEP 4: Get an exclusive reward or prize when you share on your favorite social networks.

*See BestBuzz in action through our most recent campaign for the book The Doodle Revolution by Sunni Brown.

BB_splashscreendoodle_scanBB_doodle_reward

Try Out Your New (or Improved) App!

Connect your new app with your favorite social networks and buzz the book cover below. You will see how the app uses powerful image recognition technology to activate the promotion using the book cover image as a trigger.

Doodle Revolution Image Recognition Sunni Brown BestBuzz

 

In case haven’t heard of Sunni Brown or the Doodle Revolution yet, let us enlighten you. The Doodle Revolution is a movement all about unlocking the power of your mind through doodles. The latest book, The Doodle Revolution, is a collection of work from the author that includes helpful tips, tactics, and activities that allow you to harness the power of the doodle.

Did you know that you can unlock hidden thoughts and a more creative self by doodling?

Well, you can and it’s a pretty awesome experience. Join the revolution by buzzing the book cover to enter-to-win a signed copy of this amazing book before it launches.

Happy Buzzing (and doodling)!

#GetBuzzed

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4 Truths About Mobile Commerce You Need to Know About

mobileshopping

The biggest trend in marketing these days is a huge focus on cross channel strategies with a focus on eCommerce. The idea of creating a seamless experience from one channel to the next is what is on a lot of CMO’s minds. However, just apply the quick fix of mirroring your website into a mobile version or application isn’t going to gain you great success.

The trick is to understand your customers’ expectation and goals when they are on mobile. These goals vary per industry and can be very different from their typically behavior in store or even on a personal computer. Take the financial industry for example. Chances are customers would apply for a large loan in person or on a personal computer. So, having the application button front and center on a mobile landing page would be a waste of space. Knowing these types of customer insights will help you optimize your site and improve your customers’ experience.

We know that mobile usage is increasing, and with that increasing use, comes increasingly higher expectations. Customers want easy-to-use interfaces, customized experiences based on their needs and behaviors, faster load times so they don’t have to be delayed in getting their work done on-the-go, and personalized and relevant offers in their hands. It doesn’t matter what a customer is doing when they are on your mobile app or at your mobile website, if you failing to meet their expectations can be damaging to your brand and eventually cost you money.

With all of that in mind, here are the 4 Truths About Mobile Commerce you Need to Know About:

 The customer experience should be your North Star.
    • 65% of Americans most value an easy-to-use experience and the fast loading of pages and images when visiting a retailer’s mobile site. <Tweet It!>
Offline experiences are enhanced with mobile devices
  • 50% of Americans use their smartphone or tablet on the way to a retail store or while in-store. <Tweet It!>
Customers will spend on mobile devices, but it has limits
  • 48% of American are willing to spend between $50 and $150 on a single retail purchase from their smartphone or tablet. 23% of Americans are willing to spend over $200 on a single retail purchase from their mobile device. <Tweet It!>
A poor customer experience on mobile can push them into your competitor’s arms
  • 39% of American would leave and visit a competitor’s mobile site, and never return, as a result of a poor users experience. 23% would return less often following a poor experience. <Tweet It!>

What do these truths tell us?  That customer experience is the number 1 factor that needs to be considered when navigating this increasingly mobile world. There is a clear demand for mobile commerce and CMO’s as well as most brands are aware of this fact. The key is to make sure that all mobile experiences are optimized for their target customer, customized when appropriate and always provide a seamless checkout process.

How has mobile commerce affected your bottom line? What implementations did you have to use to improve sales? Let’s discuss.

 

 Enter to Win A FREE Social & Mobile Assessment Here! 

If you’re not quite sure of how to get started there is no need to worry because BestBuzz has got you covered. We are giving away a FREE Mobile Assessment that will provide you with the information you need to move forward and have successful mobile marketing campaigns.

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Engage Customers Using Image Recognition Advertising

Imagine standing in the supermarket, surveying shelf upon shelf of wine bottles and scratching your head in confusion. You don’t know anything about wine except that chardonnay is sweet, champagne is for celebrating and merlot is red but you still have to pick a bottle for a dinner party in a few hours. Now imagine having the power to scan a wine label with your smartphone and read reviews about the brand, learn more about the variety in question and peruse some suggestions about what foods go best with it. With image recognition advertising from BestBuzz, you can pick the perfect bottle and save face in front of your friends.

Image Recognition Advertising

The BestBuzz app uses image recognition to scan your favorite products to launch engaging mobile experiences. Get the BestBuzz app – Text WINE to 635-66.

On the other hand, imagine that you are a company that makes and distributes wine. You are hoping to improve sales by learning what bottles are most interesting and popular to consumers but do not believe that surveys or other low-tech solutions are helping your strategy. By giving customers the power to use image recognition to learn more about your product, you can see what sorts of packaging and sales techniques are drawing consumer attention and easily compile data to compare to your sales records.

Consumer or marketing department, there are many benefits in image recognition and, as science fiction-like as it might sound, it’s not far from being a commonplace reality. The capabilities of the BestBuzz platform are virtually limitless, allowing companies to promote their materials to consumers in an engaging way outside the bounds of what other social marketing techniques can accomplish. Think about your current strategies to sell products and attract customers, and add another layer. That’s image recognition advertising. The BestBuzz mobile platform lets you easily create BestBuzz Mobile Entry Points that allow users to easily interact with your products and advertising campaigns with nothing more than a smartphone and the BestBuzz app.

The possibilities of image recognition go far beyond scanning wine labels. Virtually any image can be used in image recognition advertising, from event ads to product packaging to store displays. Food wrappers can provide nutrition information and coupons, movie posters can lead to a portal to buy advance tickets and a clothing display at a department store can offer outfit ideas and discount codes. No matter the information you are hoping to share, there is a way to do it with an innovative, interactive approach designed to drive engagement and promote brand awareness.

By presenting your logo or other image choice as a way for your consumers to interact with your company, you have the unique opportunity to extend the value of your brand while simultaneously drawing interest and broadening product appreciation. Image recognition advertising can intensify the marketing techniques you use now in a way that will revolutionize the way you connect with customers and the ways in which your business can grow.

What are the unique ways you engage your customers? Have you used image recognition or augmented reality in the past? Comment below!

 

Want to learn more about Image Recognition and how it can be used to amplify your brand advertising? Click the button below to schedule a time to chat with a BestBuzz team member.





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