16 Tweetable Quotes From Seth Godin on Being Remarkable

16-Tweetable-Quotes-From-Seth-Godin-on-Being-Remarkable-BestBuzz

Marketing guru Seth Godin is also a firm believer in standing out (have you seen his glasses?). Both in his writing and speaking, he extols the value of being different and marching to the beat of your own drummer. From Godin’s perspective, it doesn’t matter what you do as long as you do it differently — and better — than everyone else.

16 Tweetable Quotes From Seth Godin to Inspire You

1) “How can I create something that critics will criticize?” – TWEET THIS!

2) “Be genuine. Be remarkable. Be worth connecting with.” – TWEET THIS!

3) “If it scares you, it might be a good thing to try.” – TWEET THIS!

4) “Change almost never fails because it’s too early. It almost always fails because it’s too late.” – TWEET THIS!

5) “If you can’t state your position in eight words, you don’t have a position.” – TWEET THIS!

6) “If failure is not an option, then neither is success.” - TWEET THIS!

7) “Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.” – TWEET THIS!

8) “The job isn’t to catch up to the status quo; the job is to invent the status quo.” – TWEET THIS!

9) “The best way to be missed when you’re gone is to stand for something when you’re here.” – TWEET THIS!

10) “If you’re brilliant and undiscovered and underappreciated then you’re being too generous about your definition of brilliant.” – TWEET THIS!

11) “Quit or be exceptional. Average is for losers.” – TWEET THIS!

12) “There’s no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn’t the point. Change is.” – TWEET THIS!

13) “Sure, ideas that spread win. But ideas that don’t get spoken always fail.” – TWEET THIS!

14) “I can tell you this: Leaders have nothing in common.” – TWEET THIS!

15) “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.” – TWEET THIS!

16) “The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.” – TWEET THIS!

SOURCE: Hubspot

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Mobile Ad Blockers Effect On Mobile Advertising

News media publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers.

 

Mobile-Ad-Blockers-and-How-they-will-change-mobile-advertising

 

Ad blocking is nothing new. It has been developing popularity for about five years. The recent rapid growth in uptake, however, means the threat to the advertising industry is increasing.

As mobile advertising is consistently rising with increasing consumer use, mobile ad blocking specifically is a risk the industry needs to pay close attention to.

The recent announcement from tech giant Apple — outlining that ad blockers will be allowed in the next version of Safari mobile browser alongside Adblock plus creating their own browser — means the mobile industry needs to take notice of this trend. The increase in video consumption (and therefore pre-roll video ads) is often blamed for the increase in use of ad blockers, where users can become frustrated in seeing time pass by while waiting for their content.

With the explosion of mobile video consumption, it is not hard to see that the ad blocking trend could continue into mobile. With the increase in availability for ad blockers, brands need to ensure their ads on mobile don’t ruin the experience, but instead aid it with video.

This shows another reason for the importance of having mobile-specific creative. It is becoming increasingly important for brands to communicate with relevant information at the right time. This increases the usefulness of advertising to consumers and reduces the likelihood of consumers removing this element from their content consumption.

Although there is a lot of buzz around the topic (the main extension Adblock plus was initially released in 2006), the uptake has been relatively limited in the United Kingdom. Stats from the IAB suggests only 15% of British adults currently using ad-blocking software on desktop, and this drops to 3% in mobile.

Within mobile, most of the ad inventory is also available from apps — 80%/20% in favour of apps vs. mobile Web — as this is where consumers spend the majority of their time (owed to the better user experience) the threat is potentially not as strong as it is on desktop.

Essentially, there are two key points that need to be considered:

  1. Consumers need to be educated on the fact that the free content they are consuming is funded by ads, and without advertising the content wouldn’t exist. This is in publisher’s best interest. And when increasing amounts of their inventory is being served on mobile, they need to communicate the importance of advertising to users in the mobile environment.
  2. Advertisers need to move away from invasive and interruptive adverts and become more useful for the consumer, through native ads and branded content. Mobile is often seen as a more personal device, so producing more “native” or “in feed” placements (e.g. BuzzFeed articles) can give a better user experience and could encourage engagement and reduce “banner blindness.”

This is another industry-wide challenge that has begun on desktop and is transferred to mobile. The mobile industry and brand advertisers can learn from desktop developments and react ahead of the movement, which could help gain competitive advantage. It’s going to be interesting to see the impact the mobile browser developments have now and in the future.

SOURCE: inma

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[INFOGRAPHIC] 8 Social Media Mistakes to Avoid

Social media marketing is constantly evolving. The strategies that worked six months ago might not work as well because social platforms change, your audience has shifted and Google has changed some of the rules of the game. Fortunately, this enlightening infographic, developed by Digital Marketing Philippines, helps clear up the confusion by outlining basic mistakes to avoid.

 

8-Social-Media-Marketing-Mistakes-to-Avoid-Infographic

 

SOURCE: SocialMediaToday

 

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Survey Reveals Appetite of U.S. Diners For Mobile – BizReport

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How do diners use mobile before, during and after a restaurant experience? That’s the question OpenTable set out to answer in a recent survey in the U.S.

OpenTable’s survey of 6,000 diners across the U.S. has ascertained the appetite for technology before, during and after their dining experience. With smartphones firmly established as being an essential tool in day-to-day life, few people go out to eat without first checking a menu online, taking a photo of their food when it arrives or downloading a restaurant’s app.

“At OpenTable we sit right at the intersection of food and tech, which makes us infinitely curious about what people want from technology when they dine out,” said Leela Srinivasan, OpenTable’s VP of Restaurant & Product Marketing. “Dining out, like virtually every area of life, has been transformed by technology, but in an industry in which hospitality is paramount it’s important to strike the right balance for your restaurant concept.”

The survey findings have been curated into an ebook – ‘Technology and Dining Out 2015‘. It reveals that, before a meal, the vast majority (86%) of diners check online to browse a restaurant’s menu. A quarter check out reviews. One thing diners wish they could do before heading out to restaurant is check wait-times (85%) or at least put themselves on a waitlist prior to arriving (83%).

During the meal, mobile behavior differs between different types of dining experience. Diners are less likely to use their smartphone when at a fine dining establishment (63% said they “rarely or never” use their phone in such restaurants), while only 35% do not use them in more casual venues. Using mobile at the table may be considered rude by some, but a quarter “always” or “frequently” use them to research or decide what to order, and 23% take photos of their meals.

Even after the meal, mobile can play a role. Despite the surge in mobile payment technology, nearly half (46%) said they had “never” paid for a meal via mobile, yet they like the idea of doing so.

SOURCE: BIZREPORT

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[Infographic] Where and How Social Sellers Spend Their Time

bestbuzz-blog-social-selling-time

It’s great for a rep to say they want to get started with social selling. But soon after this triumphant resolution comes a plethora of questions. What does “doing social selling” on a day to day basis look like? How can a salesperson make social media part of their routine? Which networks should reps engage on, and which should they ignore?

Cue this infographic from Sales For Life, which is chock full of valuable information for current and soon-to-be social sellers. If you want to emulate the top social salespeople on the scene, check out the six leading traits of reps adept at using social media in their processes. Scroll to “The Ideal Routine of a Social Seller” section for a five-step daily regimen to break into social selling. Curious which networks socially savvy reps spend the most time on? The graphic includes usage data, too.

If you’re in sales, odds are you weren’t a biology major. But this is one anatomy lesson you don’t want to miss out on.

bestbuzz-blog-infographic-where-and-how-social-sellers-spend-their-time

SOURCE: Sales For Life

 

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What You Need to Know About Mobile Advertising

What You Need to Know About Mobile Advertising

Mobile advertising has become a key component for a successful marketing mix today. But, with its huge range of capabilities and options, it can be hard to determine the best strategy for achieving your campaign goals. When it comes to mobile, there are tons of campaign types, channels, inventory and ad types, and all of these things are important to understand and carefully evaluate when customizing your campaigns. It is important to discussed mobile channel options and their pros and cons, which are crucial components to keep in mind when moving forward and making sense of the rest of your options for optimizing campaigns. For example, with a solid understanding of mobile channel oofferings, you can begin to consider what types of ads to launch, and some key strengths and weaknesses of each.

Not sure where to start? Here are the basics:

 

BANNER ADSMobile Banner Ads

Description: Appear horizontally at top or bottom of an application while in use. Can include still image, text, animation and video.

Advantages: Very non-intrusive as banner ads don’t interrupt app use or content.

Disadvantages: As the most common ad type, these can be more easily missed if they don’t demand attention.

 

 

Native Mobile AdsNATIVE ADS

Description: Native ads appear mixed in with app or web content, presented as if part of the experience. Size, design and placement vary depending on publisher standards.

Advantages: Blends in with page or app content to increase chances of engagement and minimalism disruption.

Disadvantages: “Native” style is determined by the publisher, giving advertisers less autonomy in their creative design.

 

 

RICH MEDIA ADSRich Media Ads

Description: Appear full screen over app content. Rich media ads aim to increase engagement with interactive content like games or videos.

Advantages: The most engaging and interactive of the mobile ad types.

Disadvantages: Full screen coverage can distract from app content and be perceived as intrusive.

 

 

Video AdsVIDEO ADS

Description: Interstitial style full screen ads which show a list of relevant apps the user can download. Typically 15-20 seconds depending on channel capabilities.

Advantages: Video can be more eeffective in capturing interest than still-image or animated ads.

Disadvantages: Auto play and sound can make this a more interruptive ad.

 

 

INTERSTITIAL ADSInterstitial Ads

Description: Full screen ads which appear over app content or between pages of mobile web content. Can be still-image, animated, or video formats.

Advantages: Guaranteed to grab the user’s undivided attention.

Disadvantages: Covering app content can make this feel much more invasive to the user experience.

 

 

 

Mobile App ListsAPP LISTS (WALLS)

Description: Interstitial style full screen ads which show a list of relevant apps that the user can download.

Advantages: Mimics the feel of the app store or play store to make ads feel less intrusive.

Disadvantages: Competing with other advertisers within your own ad space.

 

 

SOURCE: AreaOne

BestBuzz provides mobile marketing tools that enable people to generate Buzz through social media.

Find out more at www.bestbuzz.bz or contact us at info@bestbuzz.bz.

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