Word of Mouth Has the Biggest Impact on Purchase Decisions (Not Media)

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media.

Top 10 points of influence to engage consumers to buy

That is the finding from Google, which partnered with TNS and Ogilvy to explore how to engage consumers overloaded with information and technology.

The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

Top ten points of influence:

  1. Word of mouth (74%)
  2. Retailers and store visits (69%)
  3. You Tube – how-to videos, product visualisation, entertainment (64%)
  4. Twitter (61%)
  5. Company/brand websites (59%)
  6. Facebook (56%)
  7. Pinterest (56%)
  8. Newspapers and magazines (55%)
  9. TV and movies (51%)
  10. Search (51%)

The study – revealed that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests.

“With consumer behavior changing so quickly, understanding that the path to purchase is actually a path to purpose has meaningful implications for brand advertising at all stages along the consumer journey,” said Brandon Berger, worldwide chief digital officer at Ogilvy & Mather.

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Why Consumers Opt-In to Mobile Offers

Why Consumers Opt-In to Mobile Offers

Mobile is rapidly becoming the preferred avenue for consumers to interact with their favorite brands, quickly replacing many functions that used to be reserved for desktops and laptops. Activities such as social, online shopping, and email are taking place in large capacity on mobile devices.  There is no question that mobile is the future but, how do you make a mobile offering that is more attractive to potential users? Today we’ll examine new research that looks into the top reasons consumers opt-in to mobile marketing messages.

Our Top Stats:

Nearly 60% of consumers signed up to on a mobile device to receive special offers or promotions – Tweet This!
● Half of consumers wanted to know when sales are taking place - Tweet This!
● Almost 40% wanted to get reminders and alerts - Tweet This!
● 35% wanted to get updates on loyalty programs they belong to - Tweet This!
● Roughly 30% wanted to get real-time status updates on orders they had places or learn about specific location based deals - Tweet This!
● Over one in four wanted to stay up to date on product offerings or availability of specific products - Tweet This!

What This Means To You

This information isn’t just valuable in acquiring new mobile members, it’s also important in keeping them connected to you through mobile messaging. You can’t  just assume that once they opt-in, they will stay opted-in or will faithfully read your mobile offerings. If a consumer signs on to receive a special deal, whether it’s a discount, free shipping or member points, what are you going to do to make sure they it’s not a one-time occurrence?

Some things you can do to keep consumers coming back:

● Make your mobile offers timely & relevant – Don’t blast out the same coupon to all of your customers because they won’t see the offer as valuable and unique. If you continue to send out the same message, consumers will get bored and irritated with it and unsubscribe to your push notifications and emails. Segment your customers into personas and individualize offers to fit that persona’s needs. This will increase your click through rates and leave customers felling like you really took the time to get to know and understand their needs.

● Don’t over message- Just because they signed up once , doesn’t mean that they want your to fill up their inbox with offers. It doesn’t have to legally fall into the definition of SPAM for consumers to consider it such. Always remember to be timely and relevant because if your just bombarding the consumer with offers you are likely to lose them.

● Make it multifunctional – Do more than just pump out coupons. Add messaging about product updates and special store events. If you can incorporate your CRM solution or inventory control system do so. This could move consumers to make purchases they might have put off till later if they see that products are in jeopardy of selling out.

● Socialize your mobile offers – One of the great things about mobile messaging is the ability to share them. If you give additional benefits when a mobile user shares word of mouth message with friends, you holistically increase your brand’s influence. A word of mouth will also hold more credence with the person who gets it, because someone they know and trust has recommended it to them.

These are just 4 quick points to create memorable mobile messages. The more functionality that mobile devices have built in to them and the more people become depended on them – the bigger the influence your mobile campaigns can have on their purchase habits. For more information on taking advantage of the power of mobile, please subscribe to the BestBuzz mobile marketing newsletter.

 

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Growth Hacking 101: A Growth Focused Content Marketer [INFOGRAPHIC]

WHAT IS GROWTH HACKING?:

Growth hacker marketing is a technique developed by tech start-ups which uses creativity, analytical thinking, disruptive technology, and social metrics to sell products and gain exposure.

Growth hacking isn’t too far off from its counterpart, content marketing, a technique that we all know and love. In fact, it’s so close that it just might call for an entirely new breed of hacker: The content hacker.

If you want your brand to grow, you may want to learn a thing or two from the content hacker. Thanks to our friends over at CoSchedule you get a sneak peek inside the inner psyche of a content hacker in this easy to follow infographic.

Here are some of the top facts:

1. Content creation ranked as the single most effective SEO tactic by 53% of marketers. – Tweet This!

2. “Growth hacking is more of a mind set than a tool set”- Tweet This!

3. 78% of consumers believe that organizations providing custom content are interested in building good relationships.- Tweet This!

4. Sean Ellis first introduced the term “Growth Hacker” in 2012. – Tweet This!

5. A Content Hacker is a growth-focused content marketer.- Tweet This!

the-characteristics-of-a-content-hacker-infographic


WANT TO LEARN HOW TO BECOME A CONTENT HACKER?

Learn more about BestBuzz and how it can boost sales for your business. Click the button below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.



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How to Set Up Your Tourism Business for Online Success

How-to-Set-Up-Your-Tourism-Business-for-Online-Success-national-travel-and-tourism-week-best-buzz

When people travel for leisure, the internet serves as their best resource for information about tour destinations, the best flights, hotel reservations and activities to indulge in while traveling. If you are in the tourism business in any capacity, it’s important to remember that most of your potential clients are constantly searching the web for relevant information. This makes it important to not only maintain a productive web presence, but also to engage your target audience to market your brand for you.

The key to setting up your travel and tourism business for online success is to not only use all the main marketing methods out there, but to incorporate them so that they are all connected naturally.

Online marketing has to be broken down to its simplest components. You can’t chase people down and try to force them to buy your product or visit your city. Instead, you have to take the time to learn who your audience is and understand them and how to get in front of them. This research may take a little extra time in the beginning, but look at some of the SEO benefits:

  • They will find you
  • You’ll spend your time only with serious prospects, looking to buy

Take this to another level by ensuring that your campaigns are compatible with mobile devices, or you could be missing out on an important slice of the market.

But That’s Not Enough

Destination marketing is a great way to attract tourists. Done right, using blog posts to describe the scenery around your business and the possible activities people can check out while on vacation is enough to have many people searching for flights. This blog post or article should be keyword optimized appropriately. And it should be showing up in desktop and mobile searches.

But stopping there would be a big mistake. People don’t go on vacation once. People that travel do so over and over, and they talk about it with their friends, families and co-workers. It is so important to take the social aspect of your business into account. Incorporating social media and email marketing properly will have your customers engaging with you and talking about you before, during, and after their trip. Word of mouth advertising, to this day, is still one of the most powerful marketing methods out there.

It Won’t Work Unless It’s All Tied Together

The key is incorporating all these tools so that they compliment each other. Your blog should encourage people to sign up to your email list, typically with some sort of incentive. The email list should not only promote your business but also focus on sharing useful information to earn the readers trust and respect. The blog and the email list should promote your social media sites, and your social media sites should promote engagement.

Mobile marketing ties all this together. People can engage and promote your brand on social media sites when on the go. They can share or leave comments the instant they want to, as opposed to waiting until they get home.

Want some help with that? That’s where BestBuzz comes in. BestBuzz is a platform that allows you to add a mobile layer to all your traditional advertising materials, connecting the physical world to the digital world while giving your fans a word of mouth channel to speak about your brand.

 

Get Help with Your Next Destination Marketing Campaign

Get all the tips and tricks you need to be a trusted source that informs and inspires travel. This easy-to-follow guide gives marketers the keys to mastering destination marketing. We have carried out extensive research and pulled from our expert experience to give you a well-rounded guide you can start using today. Click the Download Now button to get the Mobile Marketing for Tourism: 10 Best Practices White Paper.





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How Tech and Social Media Are Changing Travel [INFOGRAPHIC]

People use technology more than ever to help find places to go. Technology also helps vacationers enjoy themselves after they reach their destinations. But just how much is technology changing the way we travel?

More than 40% of online traffic related to travel queries now comes from mobile devices.

Just because people are on break, doesn’t necessarily mean they are taking a break from their devices. More than 80% of international vacationers use their smartphones while abroad. On average 44% of travelers use their smartphone to research travel while they’re traveling.

Thanks to the great people at Lab 42 we have the latest tips on how technology and social media are changing our travel experiences in the easy-to-follow infographic below.

What role do tech and social media play in your destination marketing campaign planning? Let us know in the comments.

 How Tech and Social Media Are Changing Travel [INFOGRAPHIC]

Want to get the most out of your next destination marketing campaign? Learn how mobile marketing can work for you; sign up for the Mobile Impact on Tourism webinar today! We’ll walk you through the mobile marketing best practices for travel. You’ll gain great insights on mobile marketing and learn how to become trusted source that informs and inspires travel. Click the link below to sign up for the webinar.

 

 

 

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Debate marketing innovation with CMOs at Incite Summit WEST 2014

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The Incite Summit is your best opportunity to network and learn from the brightest marketers from the biggest brands in the world.  This conference will discuss how to:

  • Hit them when they’re listening:  How to prioritize and use the plethora of new channels to achieve your marketing goals
  • From campaigns to engaging stories:  Produce relevant, engaging content to drive deeper engagement – and sales
  • Build unique customer experiences:  Move from insight to action, and create personalized, engaging experiences
  • Big Data-driven creativity:  Sift the flood of data for actionable insight to drive better marketing

Use Discount Code: CL150 to get $150 off your #InciteSummit West tickets HERE.

The speaker roster gathers decades of proven experience at the cutting edge of brand marketing.  Incite’s robust, skeptical approach will help you map a path into uncharted marketing terrain.

Top Speakers at Incite Summit: WEST

What do you get if you attend?

  • An unrivaled collection of CMO Keynotes: Chief Marketing Officers will give you exclusive insights on how they use proximity to customers to deliver more effective marketing; build unique, personalized customer experiences; produce high quality, relevant content to drive engagement and make the transition from campaigns to telling brand stories.
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  • Meet all the right people in one place: The Incite Summit is built for senior marketing executives at large brands. You’ll get to meet with peers facing similar challenges and work with them to find solutions you can use back in the office. Over 75% of our audience is made up of large brands – and previous attendees include L’Oreal, Chobani, Citi, Whole Foods, Coca Cola, Siemens, Diageo, Barnes & Noble, American Express, General Mills, Cardinal Healthcare, Nestle, Disney and many more.

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An exclusive community of brand marketers – get inside the clubhouse

The Incite Summit is a forum for peers to debate tough questions on the future of marketing together. Incite is an intimate gathering of marketing insiders from large brands.

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But wait, it gets better

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