BestBuzz uses QR codes to Power the Peoples Choice Award at Dallas ADDYs 2013

BestBuzz uses QR codes to Power the Peoples Choice Award at Dallas ADDYs 2013

On Wednesday February 20th 2013, BestBuzz, the leaders in QR Code innovation, mobile marketing and social reward technology are proudly powering The People’s Choice Award at the AAF Dallas – ADDYs Awards 2013, to be held at The Hyatt Regency in Dallas.

The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels.

This is the second consecutive year that BestBuzz has powered the Dallas ADDYs 2013 People’s Choice Award with their patented QR code and free smart phone app technology. Attendees at the award ceremony will text BUZZ to 63566 to download the app and scan QR codes to vote live for their favorite ad campaign. This year they will also be able to vote for their favorite student piece to win a Student ADDY Award.

The theme of the event will be “May the Best Baby Win” and as BestBuzz creates custom QR codes, they specially customized the ADDY’s event logo of a pacifier to feature a fully scan-able QR Code.

Dallas ADDY's QR code created by BestBuzz for the 2013 event.

Scan this unique QR code and download the free BestBuzz app.

Carrie Layne Founder and CEO of BestBuzz says,

“We worked with the AAF Dallas to develop a solution for the ADDY’s that will leverage the BestBuzz technology to create engaging mobile voting experiences.  The BestBuzz platform will trigger real-time voting results from a mobile mix of QR codes, SMS and NFC technologies.  We love working with creative agencies to build campaigns around mobile-entry points that deliver powerful results on social media.”

 

Not only will voters be choosing their favorite campaign, they will also be spreading social word of mouth BUZZ about the event. The BestBuzz platform is integrated with Facebook, Twitter, Google+, and Foursquare meaning BestBuzz is able to reach voters friends on Social Media and tell them about the event, thus spreading the viral word of mouth about the ADDY’s and their favorite campaign; Which is not only great news for the ADDY’s organizers but also for the campaign creators!

 

Justin Adu, The AAf Dallas ADDY’s Chair said, “Last year, AAF Dallas had the honor and pleasure of having BestBuzz host and sponsor the People’s Choice Award, allowing attendees the opportunity to cast their own vote on the best creative entry entered into The Dallas ADDYs 2012. This was most definitely the highlight of the night & people are already talking about participating in the fun again this year for the Dallas ADDYs 2013.”

For more information about the event visit http://aafdallas.org/





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