Meet the Newest Member of The BestBuzz Family – Image Recognition

Mobile Phones can Scan a Image to get to Landing Page

BestBuzz Mobile Marketing App Now has Image Recognition Capabilities

The concept of image recognition software seems almost futuristic in execution. Scanning an image and being able to match it to any other photograph on the internet or complied in a database to retrieve information is an overwhelmingly complex notion; colors, outlines, shades and designs can pose challenges to programmers but offer unlimited opportunities in a platform of flawless execution. Image recognition can open up the door for unthinkable marketing and advertising techniques beyond the current approaches, leading to a wide new world of customers, services and possibilities companies can currently only abstractly explore. With BestBuzz’s patent-pending mobile image recognition platform, the future has seemingly arrived.

Image Recognition is the new kid on the Mobile Entry Point Block.

Although many attempts at effective image recognition exist online, BestBuzz is the first to master the concept in an intuitive mobile platform. With BestBuzz, customers can easily access Mobile Entry Points, or MEPs.  MEP, is term given to technological options that bridge the real world into the digital world via mobile phones. (QR codes, SMS, NFC, Barcodes)

These MEPs are the secret to BestBuzz’s success; they are essentially the portal through which businesses interact with their customers, providing information and rewards for their connections. This interactive and insightful model allows companies to quickly and easily engage potential customers in a visual and informative manner. Since BestBuzz’s platform launch in 2011, companies using the service have averaged more than five clicks per BestBuzz scan with the mobile ability to intrigue interested users. While the service has relied on the more traditionally QR codes and SMS texts as MEPs, image recognition takes this idea a step further, into new and groundbreaking marketing territory.

Image Recognition can trigger Augmented Reality

BestBuzz’s current platform is based on a customized variation of successful pre-existing technology but the image recognition app feature will effectively bring BestBuzz onto a new, independent level. While image recognition is not an entirely new concept – Google’s web-based Google Goggles was launched in 2010 to enable users to search for related image results – this mobile application only drives forward a new conceptual model of augmented reality.

What is augmented reality, you ask? In the minds of the creative individuals at BestBuzz, augmented reality is the ability to enhance the way we observe, view and absorb information with an intensified virtual experience. With image recognition, a user can scan a picture to learn more about its origins, a label on a food package to learn nutrition information and read consumer reviews or a book cover to access critical responses, sales information or current rankings. This altered and enhanced version of information processing we utilize in day to day life can be brought to life with image recognition, allowing a more enriching experience for consumers and companies alike with little effort beyond normal mobile use.

Using Image Recognition for Marketing

The image recognition marketing possibilities are endless. In theory, companies can place magazine or newspaper ads featuring products customers can scan to reveal pricing information or nearby store locations. In-store displays can allow consumers to read reviews, find coupons or access stock information. Movie buffs or concert lovers will drool over the option to buy tickets simply by scanning the logo for their favorite flicks or artists. While these concepts are rudimentary, the possibilities are limitless in exploring the ways businesses can use this optimized MEP to enhance the customer experience.

BestBuzz’s intuitive dashboard can help companies build and manage mobile sites, offer information, coupons and rewards, and trace visits. For more specific needs, such as promoting restaurant visits, tracking store sales based on mobile use or providing customers with feedback forums, there are hundreds of easily customizable options available to meet every company’s needs.

BestBuzz exists to help food distributors manage product feedback, restaurants offer specials for app users, department stores attract customers to new products based on interactive displays, and any other industry achieve desired features, rewards and results. By providing consumers with an augmented reality beyond what they experience in day-to-day life, companies can interact with customers and clients in a diversified and unique way. This technology can target virtually any product or service, from museums to stores to restaurants to theaters, with a reach that extends to the vast majority of the modern world.

Let the Creative Juices Flow

While image recognition in its infancy seemed like a good way to provide names for suspects in criminal cases or identify landmarks or other unknown pictures, the reality is far beyond the basic constructs of the concept. Although the ideas surrounding the use of this technology are still young, the possibilities are highly attractive for companies wishing to explore cutting edge marketing techniques and consumers fascinated by the prospect of augmented reality.

By enhancing the world of advertising and product information customers can access, companies can easily engage a target audience and share information in an effortless, appealing way. Image recognition is still developing but mobile users are excited about the possibilities and eager to see what businesses have to offer. Signing up for BestBuzz’s innovative Image Recognition platform gives companies an incredible edge over the competition, a prospect that every marketing department should find exhilarating. Get involved and take the chance to interact with your customers in an unthinkable way with a simple MEP. Whether you can believe it or not, your business will never be the same again.





How to Use QR Codes

Custom QR Codes from BestBuzz the leader in Mobile Marketing Technology

Custom QR Codes from BestBuzz the leader in Mobile Marketing Technology

QR Codes pack an information punch. These codes are one of many Mobile Entry Points, such as NFC, image recognition, barcodes and SMS Text Messaging. Mobile Entry Points bridge the gap between the physical and digital world when accessed via a mobile phone.  The QR Code pattern can hold up to 4,296 alpha-numeric characters; Way more than old school barcodes that can only hold 12-20 numbers. Even though most QR Codes have the same generic black and white look, don’t be deceived; not all QR codes are the same.

Dynamic vs. Static

QR Codes can be dynamic or static. Dynamic QR Codes, also called live QR Codes, can be edited in real time.  The actual QR Code pattern does not change, however the destination can be changed instantly.

A static QR Code on the other hand can never be changed. It will always go to its primary destination. The QR Code pattern is actually made from the text of the link, book  or whatever it links to and is embedded in the pattern. Most QR codes that are created free online are static.

Dynamic QR Codes obviously have the advantage over static QR Codes in Mobile Marketing. If you print your dynamic QR Code on a flyer or other piece of marketing material, you can change the message behind the QR Code without having to reprint the flyer! This makes that piece of marketing collateral all the more valuable as you can always keep it up to date with your latest offer, special or reward.

How to use QR Codes

Qr Codes also have very different uses.  Fast readability and a great storage capacity make them well suited to do the following;

  • -Track
  • -Label
  • -Market
  • -Combination of all three.

Tracking (Logistics)

A tracking QR Code provides logistical information for the producer and is not meant for public use.  The QR Code system was born in 1994 by Toyota to track auto parts during manufacturing.  Tracking QR Codes assist with planning, implementing and controlling the effective and efficient flow of goods and services from the point of creation all the way to the end user. Back end tasks like production management, trace-ability, inventory management, inspection and data entry all benefit from using tracking QR Codes.

Labeling

Using QR Codes for labeling helps when a surface area is limited and you have a lot of information to share.  Pharmaceutical, cosmetic, fast food and legal companies can all benefit from QR Codes used for labeling.  Long winded text that takes up pages worth of space can be packed into one code.

Labeling QR Codes publicly provide informative text, like terms of usage and nutritional information.  Even boring pages of legal jargon can be quickly accessed from one code.

Marketing

QR Codes created for marketing create a dynamic link  for customer interaction and engagement in the digital world. Marketing QR Codes connect people to businesses, brands and events. These QR Codes are perfect  for the age old marketing tactic of word of mouth reach in the high tech digital age.

Custom QR Codes are QR Codes for marketing that have been customized with a logo.  This customization creates trust and familiarity and is more likely to be scanned.

Marketing QR codes provide interaction between a consumer and a brand by leading them quickly to information like directions, prices, surveys and social media sites.

Buzz Code

BestBuzz specializes in providing you the perfect QR Code for your business needs. We provide QR Codes for labeling, marketing and tracking.  We like to call them Buzz Codes as they deliver an unique experience over any other QR code you will find in the market place. They have been used by a diverse set of companies, from energy drinks  to movie production companies who want to spread the word about a new movie! BestBuzz also provides you with a dashboard that you can access 24-7 to see how effective your promotions are, what smart-phone platforms your customers are suing and what social media network they prefer to contact you on. We hope this has given you some more information on how to use QR Codes and which QR Code is right for you?

Have you used QR Codes in your mobile marketing?  How are they working for you? Please tell us below:

BestBuzz Debuts at the MMAF- New York 2013

Carrie Layne, the CEO and founder of BestBuzz, had the opportunity to speak during the Mobile Marketing Association Forum, New York (MMAF-NewYork). Carrie speaks often at marketing events but this was her first time to speak at a Mobile Marketing Association event.

During her presentation, Carrie explained how BestBuzz utilizes mobile to connect people to events, brands and business through rewards and social media.

Watch Carrie Layne present how BestBuzz is easy mobile Marketing.

 

Top Speakers from the Event

Heavy hitters from the mobile marketing industry were speaking daily at MMAF- New York 2013.  Here are two of our favorites.

Tomi Ahonen

Tomi Ahonen, self-described as living a James Bond lifestyle, showed examples of mobile marketing techniques from all over the world.  Tomi explained how mobile naturally has a built in payment system, and how mobile phones are being used in place of a banks in Kenya.

Money being sent and received using mobile phones has now been adopted by 70% of the adult population and is a conduit for 25% of Kenya’s GNP.”-The Economist

Tomi claimed, “mobile is the magical money making machine”; All while explaining that mobile is as much different from the internet, as TV is from cinema. Mobile marketers must remember this while coming up with creative and new ways to market via mobile.

Here is his full presentation.

Brian Wong

Brian Wong, Co-Founder and Chief Executive Officer at Kiip- pronounced ‘Keep’, co-lead the presentation;  ’Bridging the POS Gap Between Mobile and Retailers’.  Brian wins BestBuzz all time favorite speaker. His delightful fluctuation between harmless curse words and insightful tips really kept the attention of those attending MMAF- New York 2013 . Brain has a realness during his presentation that isn’t conference etiquette norm.

He was so real, he even warned of what marketers shouldn’t do. His main critique: don’t assume that someone wants something because they are located within a geo-fence. In other words, don’t try and sell me a coffee because I’m walking by a Starbucks. He and others at Kipp believe in engaging your audience when they are happy and paying attention, and rewarding users for anything they accomplish.

We couldn’t agree more; Rewarding people is what BestBuzz is built around.

If you were unable to make the MMAF- New York 2013, that’s okay.  All presentations from the event can be found on this MMAF- New York 2013 webpage.



Recap of the Mobile Marketing Association Forum.

Mobile Marketing Association Conference New York 2013

Mobile Marketing Association Conference New York 2013

BestBuzz had the pleasure of attending the Mobile Marketing Association Forum last week. We never miss the opportunity to share and learn among the industries best.

Here are major “buzz” topics going around the mobile community.

Nomophobia Exists and is Spreading.

We learned a new term over the weekend at the MMA Forum thanks to Tomi Ahonen. Ever lose or break your phone? Did you feel anxiety because you no longer had your cellular companion? There is an actual word for that..a phobia even. You were suffering from a nomophobia and occurrence is on the rise. Nomophobia is the fear of being out of mobile phone contact. The term is an abbreviation for “no-mobile-phone phobia”.  As for treatments for nomophobia, we suggest taking it one day at a time. To really overcome nomophobia try the four day Digital Detox Camp.

“Mobile is the 7th Medium, better than internet or television”, Tomi Ahonen.  Speaker at MMA New York

Mobile is Massive and Still Undervalued.

Speakers at the Mobile Marketing Association Forum revealed how much we use our phones and the statistics are shocking. Stats like 12% percent of women use their cell phones during sex, and 75% of people bring their phone to the bathroom, reinforce that mobile mania is here.

“There are more iPhones sold per day, than babies born”  Scott Hendrickson, PayPal. Speaker at MMA New York.

A simple question of how many in attendance had slept with their phone right next to them was followed by a room full of hands. This sea of hands concur our lives are linked to our phones.  Excellent news for BestBuzz and people involved in mobile attending the conference.  Dollars spent on mobile marketing are dollars well spent.

Big Data is Here.

Using Big Data to understand the holistic view of a consumers footprint was talked about by many of the MMA members. What is big data? Our friend, Wikipedia defines big data as a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

“90% of the data in the world today has been created in the last two years alone.” -IBM

That’s just the start, much of it is coming from new sources including apps, platforms, blogs, social media, internet search, and sensor networks. According to Mark Zukenberg and Ebay this data will double in a year or two.

Expect More Text.

Our phones follow us everywhere, so it’s only natural that smart marketers will use our phones to communicate with us. Expect more businesses to get ya to drink their Kool Aid via text.

“Kazakhstan has started to use SMS notifications to send court order subpoenas (to require witnesses to appear in court) in civil lawsuit cases via SMS.” -Central Asia Online.

The number one rule for SMS marketing is that you need permission to engage with a mobile device. Permission can be obtained by customers replying to a text message confirming they are willing to share their location with a brand or customers giving permission within a web opt-in form that captures their mobile phone numbers.

Here is a Vine our CEO Carrie Layne created while at the Mobile Marketing Association Forum.




Image Recognition: What You See is Only Half of What You Get!

AugReality

 

The future is now! Image recognition hit the mainstream with the launch of Google Googles in 2010.  The idea? Pointing your smartphone at an object in order to recognize and learn about what’s in your view. Currently, image recognition can identify brand logos, cars, book covers, album covers, artwork, and consumer packaged goods. Even specific frames within movies or videos can be identified (Talk about branding potential!). Once identified by the mobile app, users then have the ability to have a mobile experience, whether it is just to learn more about a product or service, or to be taken to a special promotional page.

Image Recognition software is still considered in its infancy…

However, there are a number of mobile apps readily available to aid you in the age of Point and Learn.

Here are some of BestBuzz’s favorite Image Recognition Apps.

HelloVino

Wine Drinkers, raise a glass and toast to HellVino! The app’s image recognition feature lets you snap a pic of a wine label to get the wine’s tasting notes, ratings and even reviews. This app also aids in helping wine connoisseurs remember the delicious bottle of wine from the night before; just snap a pic and take a quick note so you never forget another wine! HelloVino is available on Andriod and iPhone.

E-Bay Motors

Never has buying or selling a car been so easy.  In early 2012, eBay launched an image recognition option within the eBay Motors iPhone and Android App. The new search tool allows users to identify a car’s make, model and year by taking a photo of the back of the vehicle; these are then matched with listings on eBay.  The option has been designed to recognize the unique features found on the back of each vehicle specific to each model. The app has a library of over 1000 vehicles and is 95% accurate with a submitted searching taking less than 4 seconds to complete (Varoom!).

FingerPrint Matcher

Ever wonder who ate the last piece of your leftover pizza? Well, if they left a fingerprint behind, you got them! FingerPrint Matcher compares fingerprints and calculates a similarity score between the pair. Its easy-to-use interface lets you capture a set of fingerprints and compare them for matches. After it’s done its analysis, it will calculate the likelihood that these two prints are matches. Rest assured that your leftovers or anything that you value will be a little bit safer when you download FingerPrint Matcher. Sorry Apple lovers, this app is Android only!

Take it one more step forward!

Image recognition is just the first step. Take another step forward and you can use image recognition to trigger augmented reality.  Augmented reality is the process that adds a layer of information onto the world we see, viewable only through technology.  Augmented reality creates a view of reality that is modified (possibly even simplified rather than augmented) by a computer. Augmented reality applications are increasingly used to enhance physical objects with digital information.

Image recognition that triggers augmented reality!

Check out Matt Mills TED Talk: Image recognition that triggers augmented reality

Augmented reality is expected to aid in Google Project Glass that will be released in 2014.

BestBuzz has a dedicated and passionate team who are always striving to be a leader in mobile marketing and social reward technology.    

       

BestBuzz QR Codes Power Big Texas Beer Fest

The only way to get free tickets to Big Texas Beer Fest is to scan this QR code

This Texas shaped QR code will win you FREE Sold Out VIP Tickets to the Big Texas Beer Fest.

The Big Texas Beer Fest is back and better than ever.  The event, which was founded last year by beer aficionados and husband and wife team,  Chad and Nellie Montgomery,  will be held in the Automotive Building at Fair Park on April 6th. The event will feature more than 100 breweries from around the world, including 20+ from the state of Texas.  This year’s attendance is anticipated to surpass the 4,000 attendees the inaugural event drew last year.

Big Texas Beer Fest is Powered by BestBuzz.

“After meeting with Carrie and Ondine at BestBuzz, we were really excited about BestBuzz’s ability to translate our message to a captive audience, with their unique technology platform. We’re excited and honored to be working with their team!”  said Nellie.

The only way to get VIP Tickets!

BestBuzz is excited to be sponsoring the Big Texas Beer Fest. Our App & QR codes will power the giveaways, which includes two pairs of sold out VIP tickets! 

Text BEERS to 63566 to download the BestBuzz QR Code Scanner and scan the  Texas shaped QR code on the flyer above and enter to win 2 VIP tickets to the event.

Winners will be notified by email.

Event Details

While last year’s event featured mostly Texas brewers from the local area, this year’s event has drawn brewers from Austin, Houston, Seattle, and from other parts of the country and world to come showcase their best brews. “We were fortunate to have really unique beers last year” commented Chad, “the lineup at this year’s festival will be even better.”

The success of the 2012 festival, which was named one of the Top 14 craft beer and spirits festivals in the United States by foodrepublic.com, also gained international attention. Chad was excited to tell us that Chris Bauweraerts, brewer at Brasserie d’Achouffe in Belgium, will be one of the thousands of attendees this year.

 foodrepublic.com

In addition to award-winning beers from all over the world, the festival will also feature 10 local food trucks. You will be able to sample artisan cheeses, locally roasted coffee, craft sodas, and real Texas jerky! Local bands, The O’s, The Hanna Barbarians, and Fish Fry Bingo, (the official band of Texas craft beer) are also scheduled to the energy going with their unique and funky styles.

Tickets for the festival are on sale now. Unfortunately, VIP tickets are already sold out, but make sure to snag your GA tickets ($35) as soon as possible.  A portion of the proceeds from ticket sales will benefit the North Texas Food Bank.

For more information, visit Big Texas Beer Fest’s site or connect with them on Facebook






Newsletter