iOS 7 release for the BestBuzz app

With all the iOS 7 release buzz, we wanted to let you know what changes we will be making to our FREE BestBuzz app to ensure it runs smoothly on your beloved Apple smart device. (For those of you who may not know, BestBuzz is an app that  enhances your mobile experience by rewarding you for connecting with your favorite businesses.)

the BestBuzz iOS7 release

List of places on the BestBuzz iOS7 release

i Look Different

The first thing you will notice when you get the  iOS 7 release is that your customer profile page will fit in with the new look and feel of the latest Apple release. We  will also add some fun components to enhance your mobile experience between you and your favorite brands.

These will include:

  • A new points system
  • A rewards redemption element
  • A fun interactive geo-map

Look and Feel

You will notice a change to the look and feel of places that you can buzz-in to and it will be made much more interactive and dynamic!

Instead of a long list of venues where you can use BestBuzz, our iOS 7 release will mean you can see where your other friends are and what BestBuzz rewards they are enjoying.

Where is Everyone?

Looking at the NEW geo-map of your location can help you discover a new exciting business near you or maybe catch up with people you know nearby.

iOS7 looks smooth on BestBuzz

This is what your new profile page looks on the iOS 7 version of BestBuzz

What Do i Get?

The iOS 7 release will mean you can  get rewarded for every social media platform you connect BestBuzz to. You can also earn points every time you “buzz-in” at a business or connect with a brand.

These points can be redeemed using the BestBuzz app.

There’s Always That One Friend

Got a friend that doesn’t have an Apple phone?

No worries, have them text BUZZ to 63566 and the app will download free to their smart phone. BestBuzz is available on (Android, Blackberry 6.0+ and Windows)

What Do You Think?

Tell us what you think about the new release.

Do you prefer it? Are you excited to upgrade to it and start earning points to redeem rewards?

Is your business buzzing? get listed today on the BestBuzz app. Click on the button below to connect with with a team member.




       

32 Tips to Improve Your Social Media Success [INFOGRAPHIC]

Social media is the must-have item for businesses these days. But, how do we turn social interactions online into measurable sales? Simply being on Facebook or having followers on Twitter is not enough. If you are going to spend time on these social media platforms, use them to drive sales for your business.

Social Media is your owned media channel; use it to turn your offers, promotions and exclusive content into earned media!

Do This, Not That of Social Media

Rather than write a long blog to show you how to maximize your social media efforts, we borrowed this handy infographic from the core blog. The core is written by intelligent people over at DMA Solutions who produce useful infographics (Thanks guys!). 

The infographic is broken down into a handy “Do’s and Dont’s” list, such as DO: Talk about the passions of your audience and DON’T: Try to be on every social platform that exists.

Do This, Not That of Social Media

(Source: the core)

What has gone well for you with your social media strategy? What topics or conversations drive the most interactions on your accounts? Have you seen sales growth due to your social media activities? Let’s discuss in the comment section below.

Do you still need help with social media amplification for your campaigns? Feel free to talk to us here at BestBuzz. We can offer a digital assessment of your business or we can take it one step forward and help you fine tune your social media marketing with our social amplification tool.




Cross Channel Marketing secrets I learned from Print 13

Print 13 and the Printerverse

Secrets of the print industry from Print 13

Print is an industry that I hadn’t interacted with too much before my time at BestBuzz. As our business model works so well with printed materials, I have been mixing with businesses associated with print more and more.

Whether I am working with Dallas based Graphics Group, or partaking in the highly active #PrintChat every Wednesday between 3-4pm CST, I am starting to get the feeling that not only do printing folk provide a very important service that we sometimes take for granted, they may also be the one of the funniest and affable group of people I have worked with to date.

Print 13 Chicago September 8-12th 2013

Print 13 was a held in the windy city of Chicago, September 8-12th 2013. Sadly, I was unable to attend the event, but I knew that this huge gathering of print experts from around the globe was a pulse I wanted to keep my finger on. Thankfully, Print Media Centr  had created the Printerverse,” which, with the aid of Livestream became a  friendly hub of learning for me and other people who were unable to attend the event. (Deely Boppers were optional.)

You are no longer a printing company

My stand out revelation had to be the discussion from the MARKET YOUR PRINTING COMPANY! panel. The cross channel marketing experts were pleasantly moderated by Mary Beth Smith.

In the MARKET YOUR PRINTING COMPANY panel Howard Larsson, Tim Hendricks and James Michelson introduced me to the previously unknown phrase of cross channel marketing. The statement, “You are no longer a printing company, you are a communications company” really got me excited and made me realize that opportunities for up-selling print to their customers is an exciting proposition for printers.

Jim Michelson followed this up by saying that “soft touches become hard sales tools,” meaning that interaction from your simple direct mail piece can open up a new world for print customers. Now printing companies can show customers how their print is received and acted upon by their target audience.

Tim Hendricks went  further to say, “Your interactive component may create a better response from your print.”

Are you a MSP?

Printers are not only a communications company but to be competitive, they now need to become a marketing service provider (MSP). So what does this mean in practice?

Have your target market interact with your print campaign by adding mobile entry points that provide an exclusive path to purchase or experience. You may choose to use image recognition, or barcodes. Whatever the mobile entry point, enhance the experience for the target market and engage them in a campaign that at the same time amplifies your message on social media so you can measure it and evolve future campaigns to be even more successful.

Howard Larsson wrapped up the discussion nicely by saying, “Don’t be afraid to charge enough for your service.” Printing companies are no longer just competing in the realm of paper and print. They are providing a powerful and multi channel marketing source for their customers. Show them value in the quality of the service you deliver and they will love the results.

Other secrets from the show include but are in no terms limited to:

A fire at the Konica Booth:

and these GREAT “tweet-bites”:

‘”Measure twice, cut once!” – @rocklamanna

“Everyone is in SALES. Sales close in the ether!” - @JFMConcepts

“Don’t spray and pray!” - @ThendricksCCG

“That’s what girls who print do. We find what’s practical” - @mbsmithTX  

I hope this blog has helped you realize that print isn’t just about what size your printing should be and what colors you should use? Print with the advent of crosschannel marketing now enables you to have the print piece jump to life in your customers hands using technology such as image recognition and augmented reality.

Are you intrigued by the advent of crosschannel marketing, but don’t know how to take the next step? Are your competitors offering services like Augmented Reality and Image Recognition and you don’t know where to start? Speak to us  and see a quick demo of BestBuzz to learn how you can  offer more value  to your customers.


 

Mobile Shopping Statistics – Are You Ready to Maximize Sales from Mobile Shoppers this Holiday Season?

How are shoppers using their mobile devices in store? More importantly how does this affect your business? How do you make sure your business efforts for the busy holiday shopping season reach and enhance your mobile shoppers?

Mobile Shopping Infographic copy

The Google Shopper Marketing Agency Council

In April 2013, The Google Shopper Marketing Agency Council released some insightful figures about how consumers are using their mobile devices to shop. These figures are a great way to prepare your business for mobile shoppers this upcoming holiday season.

The Google Shopper Marketing Agency Council is a group of recognized shopper marketing experts. This group, in collaboration with Google, seeks to ignite digital thought leadership among Shopper Marketers. The council is focused on driving digital shopper thought leadership, cultivating insightful research, and developing “transformational” toolkit solutions for marketers.

How can you use these figures?

BestBuzz has highlighted some of the key takeaways from the report to show you how to prepare for the holiday shopping season. We are offering a FREE mobile marketing assessment of your business to see if it is “Mobile Shopping” ready!

The most important figure to note is that 79% of smartphone owners are smartphone ‘shoppers’. The council further broke this down as:

  • 62% Standard smartphone shoppers, defined as: Using a smartphone to assist with shopping at least once a month or more.
  • 17% Frequent smartphone shoppers, defined as: Using a mobile to assist in shopping at least once a week.

These people say: “I use my mobile to make everyday tasks easier.” “I use my mobile to research products.” and “I routinely look for new mobile apps.”

The Key take away’s from the study reveal that:

Smartphones are transforming the in-store shopping experience with 8 in 10 smartphone shoppers using mobile in-store to help with shopping.

Shoppers who use mobile more, spend more in-store.

Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.

These are your key customers, how do you reward them for interacting with you on mobile? How do you reach their friends and influence them to get the same deals? How about if every time they are in your store researching your products, their friends learn about the offer too? This possibility really starts to become important when you consider:

  • 44% of smartphone shoppers use their phone find promos and offers
  • 19% use their smartphone to make a purchase
  • 84% of smartphone shoppers use their devices to help shop while in a store

While “Self-help” is becoming the new norm, use this activity to drive the time honored tradition of word of mouth reach.

1 in 3 shoppers use their smartphones to find information instead of asking store employees

Mobile empowers shoppers, empower your shoppers friends too!

The statistics in this report show that mobile marketing isn’t an option; it’s an imperative. Mobile can be used to get customers to the store and can help keep them there. But it can also be used to engage your customers in an enhanced mobile shopping experience and amplify deals to their friends on social media.

Mobile marketing isn’t an option; it’s an imperative

Meet the showrooming challenge head-on and recognize the pivotal role of mobile shopping to your overall marketing strategy. See how it can increase your sales by moving the shopping experience from one-to-one, to one-to-many!

Recognize the pivotal role of mobile to your overall marketing strategy, start to measure new conversion types.

BestBuzz allows you to not only reach out to your mobile shoppers and enhance their experience by using engaging mobile entry points, it also allows you to measure how people prefer to talk to you. BestBuzz provides real-time analytics based on location, operating system and social media platform preferences from your customers.

Amplify your mobile shopper’s activities and measure their behavior from the BestBuzz dashboard. The customer insights provided will help you understand your mobile shoppers behaviors so you can repeat successful points of your campaigns to allow you to evolve a robust mobile marketing strategy for your business.

Don’t know where to start? Contact BestBuzz for a FREE Mobile Shopping Assessment of your business.

We will give you useful pointers for the upcoming season as well as show you how to move your business conversation from one-to-one to one-to-many!

 

7 Tips for Social Media Success [INFOGRAPHIC]

Big brands are realizing that social media is “where it’s at” when it comes to engaging with their customers. Facebook ‘likes’ are important, but now brands are needing to show conversions from these channels. Using social media to drive owned media into earned media is the name of the game. When content on owned channels such a Facebook or Twitter get shared by followers, those shares are considered earned media. These shared messages increase the ROI of social media activities, hopefully turning the friends of your followers into leads and down the path to purchase.

To increase your earned media and, in turn sales, make sure you are on the correct social media channel for your customers.

Is your business a B2B organization? Using LinkedIn is a great vehicle to reach B2B customers. It’s full of groups and forums that you can share original content to generates brand awareness and drives traffic to your site. Since you’re there, why not start your own group to be seen as an “industry influencer?”

If you are in the restaurant industry, you will definitely want to be in the Instagram and Twitter space. Showing off your restaurant’s signature dishes or a new delivery of fresh food on these image heavy channels will surely attract new customers, while keeping your current customers up to date on your latest creations.

Each channel has it’s pros and cons, so think about your industry, business, and ideal customers. Then you should have a better understanding of what social media channels you should be using.

To help you get started, we have attached is a handy infographic that shows you 7 tips for social media success from our friends at puralotor.com.

small-biz-social-media-infographic-bestbuzz

 (Source: Purlator)

Ready to get started, but still think you need a little help? Or maybe you’re already in this space and want to see what can be done even better? Speak to BestBuzz to get a free Social Media Assessment for your business. We can also show you some tips and tricks you can used to maximize your print media.

What social media networks are you on? Where have you had the most success? Tell us in the comments section below.

Why Mobile Marketing Matters: Top 5 Mobile Marketing Stats

As summer draws to a close, the holiday season gets nearer. Halloween, Thanksgiving, Christmas and New Year all need to be planned for. Marketers need to have their campaigns planned and signed off, and customers have to fit the planning and shopping for these events in to their already busy schedules.

So, where do strapped for time shoppers go when they need to find that special item? That’s right, they hit their new best friend, the smartphone.

 

Mobile Marketing makes it easy for your customers to find you

Are you in the palm of your customers hands?

Check out these mobile marketing stats to see that mobile is where it’s at:

  1. Mobile internet usage is projected to overtake desktop internet usage by 2014
  2. 29% of mobile users are open to scanning a mobile tag to get coupon
  3.  Mobile coupons get 10 times the redemption rate of traditional coupon
  4.  The number of mobile users visiting retail sites accounts for 51% of total retail site traffic
  5. U.S. mobile ad spending this year will surge 75% to nearly $8 billion

Are you doing enough for your mobile customers?

Do you have a mobile marketing campaign for your customers? Do you know you need to be there but don’t know where to start? Contact us at BestBuzz for a FREE Mobile Marketing assessment of your business.

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