What are the business benefits of being the #1 trending topic on Twitter?

For the last few months, BestBuzz has been participating in #PrintChat. This Tweetchat happens every Wednesday at 3 PM Central. It is hosted by Deborah Corn from Print Media Center and is attended by people who want to discuss and debate all things in the printing industry. BestBuzz is not a printing company, but we attend #PrintChat because we value the printing industry for our social media amplification platform. Simply put, BestBuzz relies on print to connect smartphone users from creative and innovative print to a rewarding digital experience.

See what your peers are saying with a Tweetchat

Tweetchats give you access to industry knowledge

Will we keep #PrintChat a trending topic?

Last week, BestBuzz was given the opportunity to host #PrintChat. This was such an honor and not a responsibility taken lightly by BestBuzz tweeter, and author of this blog, yours truly, Ondine Bult. #PrintChat has regularly been a trending topic (TT) on Twitter and has even been known to hit the #1 trending topic spot.

I must admit, I was very nervous before the chat. Deb, Sandy Hubbard and Marco Morales as well as all the other “PrintChatters” always have such a wonderful lively #PrintChat, I hoped my questions for the community would be up to par.

Thankfully, everyone grabbed the topic by the tweetchat horns and gave us some wonderful insights in to how print can be used to drive dynamic interactive multi-media campaigns. (You can see the entire Tweetchat here on Storify.)

How did we do?

#PrintChat is always a lively Tweetchat and this week proved to be no exception. When the hour was up Marco Morales delivered the statistics report from @hashtracking.

Reach out using Twitterchats

Get your brand trending on Twitter with a Tweetchat

#Printchat, hosted by BestBuzz generated
3,544,458 impressions from 1,410 tweets!!!
Trending at #1 above the WORLD SERIES BASEBALL !!!

What are the benefits of being #1 trending topic on Twitter?

Amazing statistics indeed but what does it mean in terms of improving our business? Tweetchats are an important tool for us to:

  1. Keep in touch with industry trends
  2. Get in contact with the key influencers in our market place
  3. Help us to understand the level of knowledge in the market place and create appropriate content
  4. Propel our brand to the rest of Twitter. Meaning we got worldwide exposure for our brand, by simply sitting and engaging with our target market and influencers within it.
  5. Connect with new customers!
Tweetchats reach the world!

Reach new customers worldwide with a Tweetchat.

#PrintChat will always be a fun and engaging way to connect with respected market leaders and learn from them, without a sales pitch or pressured sale. It’s a warm safe place to flock to on a Humpday Wednesday afternoon. We have connected with businesses as far away as the UK, New Zealand and South Africa and reconnected with businesses right here on our doorstep in Dallas.

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How to do Restaurant Mobile Marketing – 3 Important Questions To Ask Yourself

You have a restaurant full of diners using their devices, but how do you tap in to those devices to continue the marketing experience with them?

According to an article by David Schwartz of SteamFeed271 million adults own a mobile device of some sort and 91% of adult Americans have their phone within arms reach. Schwartz also went on to suggest, there are 3 questions restaurant marketers should ask themselves:

- How smart is your mobile marketing?
- Is mobile currently part of your marketing plan or do you plan to integrate it in the future?
- Do you know what your customer’s eyeballs are looking at?

If you don’t know the answer to these questions, it is time to educate yourself on mobile marketing with this handy infograph that outlines the history of mobile marketing and where you fit.

However, if  all these facts and figures just overwhelm you, we can help.

The best way to eat an elephant is one bite at at time, so why not let us help you take your first bite?

Our FREE personalized Mobile Assessment is a simple to follow guide that will show you what you are doing well and what actions you can take to improve your presence. You can keep and refer back to it as you work through your restaurant mobile marketing strategy.

BestBuzz’s mission is to make connections and start conversations. We do this by giving businesses an easy way to reward customers who spread the word on social media. BestBuzz is based on the simple idea that businesses and people both do better when they support each other. With BestBuzz, businesses grow and people get deals and exclusive offers. It’s one of those rare ‘everybody wins’ situations.

How can mobile marketing bring more customers to your restaurant?

Use Mobile Marketing to promote your restaurant

 

 

3 Smart Tips You Need to Do Now to Maximize your Digital PR Campaigns

BestBuzz, Digital PR, Social Amplification, Public Relations,

Since the introduction of social media, the world of PR is now an ever changing landscape. Opportunities to spread the word about clients have increased immensely and it seems new communication channels present themselves daily. But how do you choose the right ones? How do you show the client “the next best thing” really delivered them ROI?

1. Measure and Communicate Social Media ROI

Establish KPI’s

You have to be able to measure your activity. Firstly, you need to establish key performance indicators (KPIs) that matter. Your client may be interested in vanity metrics, such as wanting more followers than a competitor, but do followers equal sales? While that KPI may make the client happy, a KPI that measures engagement or sales from social media is just as valid, if not more so.

Track conversation trend referral sources

Tracking conversation trends and the source of referrals will help you evolve a successful social media campaign. If you can prove which social networks deliver the most conversions, it can help to secure more budget and time dedicated to that channel.

Regular and consistent measurement reports

To prove what is working and to tweak what isn’t, you must produce regular and consistent measurement reports. Your metrics should only come from one source. This ensures your bench-marking and progress is accurate. Using three different reporting systems to measure the same social media activity and conversions is not only time consuming, it can also provide skewed data.

Watch it Real-Time

As we all know, social media is also a powerful news source (especially Twitter). Trending topics and hashtags break important stories and events in seconds. Make real-time monitoring part of your measurement strategy. See what your target communities are talking about and find a way to engage; even better, watch your own message spread and see your earned media grow and who knows, watch it go viral?

2. Get Your Messages in Front of the Right Followers on Twitter

#Hashtags

Twitter is a great place to engage with members of your brands communities. To make the most of it, it’s imperative you research and use hashtags that connect your organization with your audience. Use these in tweets you create, or even create a “tweet chat” around the strongest one. Tweet chats are an excellent way to find and drive engagement with brand ambassadors as well as promote new products and events and drive conversions. Speaking of brand ambassadors, you also need a way to reach out to their friends or communities. It goes without saying that when you reach out  you should avoid sounding “spammy” or seeming intrusive.

Use tweets that will be re-tweeted and build site traffic

This is easier than it sounds; just imagine that tweets are mini calls to action. Make them enticing, make the user want to click on them and engage in an enhanced user experience, making it easier to create brand ambassadors. Let them shout about the great offers, promos and events you are creating.

3. Engage With the Passionate Communities

Today’s digital PR professionals need to connect their brand with passionate social media and internet communities. As we mentioned earlier, this is a delicate task, as no one wants to be spammed by a brand. Creating loyalty programs and rewards that organically generate positive word of mouth buzz about your client is definitely the smartest way to go.

Having outlined what you need to do and having said that as much data as possible should come from a central source, what is the silver bullet that allows you to maximize your digital PR campaign?

The Social Amplification platform, BestBuzz allows you to measure data and analytics form your enhanced digital campaigns by amplifying your communication with engaging messages.

By using BestBuzz you can incorporate important hashtags and optimized landing pages that drive conversions, while engaging brand ambassadors and allowing them to tell their friends all about you, using organic word of mouth reach, which increases your earned media 25x over standard digital PR campaigns.

How can we be so sure of our success? Brands like, Cadillac, Vitamin Water and Warner Bros. have all delivered successful campaigns using our social amplification platform. The dashboard allowed them to monitor campaigns in real-time, telling them which social media platforms were the most successful as well as what messages and hash tags were most engaging in terms of social reach and conversions.

< Click here to see how the Cadillac Bold Drive to save lives campaign delivered an entire years campaign goals in just 4 weeks!>

Want to maximize your next digital PR campaign using BestBuzz or simply ask more questions?



Special Offer: for PR Digital Summit readers: Save 25% on your setup fee! (Using Discount Code PRSUMMIT when you request to speak to a team member)  

Use Image Recognition to Enhance Your Customers Mobile Experience

At BestBuzz, we use mobile engagement points to connect customers in the physical world to businesses in the digital world. Image Recognition is the PERFECT way to enhance the mobile experience for your customer.

Did you know 61% of Americans have smartphones in their pockets?

How do you reach these users and offer them an enhanced mobile experience using image recognition? How do you not only provide your customers with an enhanced experience, but also provide enhanced value from your print?

BestBuzz Image Recognition

BestBuzz image recognition gives you all the functionality of other image recognition apps, but also has some “secret sauce” added to it. BestBuzz also gives your customers the ability to visit your website, engage with you on social media or even make a purchase, all from their smartphone in seconds.

Watch the quick video below to see how the cover of Seth Godin’s publication V is for Vulnerable provides people who scan it, exclusive access to offers and specials.

We know you want to create that WOW factor for your customers.

Click here to get a FREE trial of BestBuzz just in time for the holidays!

Stand out in the mobile marketing crowd with image recognition and BestBuzz.

 

Measure Print Campaign Success and Prove Print is NOT Dead

“Print is dead!” 

It’s a cry we have been hearing for the last few years in the print and digital worlds.

Although some print may have been replaced by digital methods, we all know that print still has a crucial place in telling people about our brands, businesses and products.

Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion, according to recent data from the Association of Magazine Media (MPA).

So let’s see how we can drive more value and interaction from these ads and while we are at it, increase conversions.

Magazines are built around two pillars: passion and community.

When you communicate with your readers, make sure those two pillars can easily be acted upon by adding interactive elements to print ads.

This is also known as Integrated Media or Multi /Cross-Media Marketing.

In this blog I will take 2 print ad campaigns to see how one is effective and displays the product well, and how another interactive style of advertising enhances the customer experience and places your product instantly in the palm of your customer’s hands.

I will also show you how you can instantly track the performance of that print ad so you can understand which cross media channels you need to use to maximize and evolve that simple full page ad. Now you can measure print and prove its value as part of a successful and engaging mobile experience. .

 In the USA, watching sports involves friends, food and flowing refreshments, so how do you get your food product in front of the people who are likely to purchase it?

Use Image Recognition to bring your ads to lifeWhilst thumbing through the Dallas Mavericks 2012-2013 yearbook, I came across this eye-catching full page ad for Mission tacos and tortillas. It shows all the different kinds of the corn and flour tortilla products, with an enticing plate of “yumminess” in the center.

But that’s where the messaging stops. Here is where integrated consumer engagement should begin.

Image recognition allows your reader to interact print pieces instantly when they scan your logo with their smartphone.

In this instance, a simple Call-to-Action (CTA) could have encouraged viewers of the full page ad to scan the mission logo and enter in to an enhanced mobile experience which engages the reader with exclusive recipes, coupons and a path to purchase.

 

With the introduction of the social amplification platform, BestBuzz, your reader can also engage all of their friends on social media and turn your print campaign in to a multi-channel marketing campaign that  reaches on average 250% more people!

Here's what you could have won!

Here’s what you could have won!

 

Let’s look how image recognition increased the reach of the print campaign for the Taste of Dallas by 250%.

Taste of Dallas is a huge tasting event held annually in the city of Dallas. Their well known logo, Chef TOD is placed on all of their promotional print items.

This year, Taste of Dallas wanted to reach even more tasters so they came to BestBuzz for help. By making the Chef TOD logo interactive, and providing a simple call to action, Taste of Dallas was able to maximize all interactions their customers had with Taste of Dallas print materials. This allowed the organizers to get instant data and analytics, showing where their customers wanted to speak to them and enable them to “double-down” promotional efforts in that area. They also propelled their viewers in to an engaging purchase cycle while the BestBuzz app doubled up as a handy app to use at the tasting event.

What instant results are available?

BestBuzz allows you to:

  • See how many people interacted with your print ad
  • Track what social media platform they chose to speak to you on
  • See where in the world they are interacting with you
  • Track the increase in your owned and earned media

I’m sure you will agree, all of these combined with the power to provide a fully customized interactive mobile marketing plan will make you look like a rock star in the Monday morning meeting!

 

 

Taste of Dallas results

Taste of Dallas Results Measurement

This snapshot will show you how effective the results were. If you would like to know more, download the Taste of Dallas case study here.

  • Are you considering taking your next print campaign to the cross media marketing level?
  • Do you see the need to have instant access to your next print campaigns success results?

If you would like to power your next print campaign with the BestBuzz social amplification tool, then please take a FREE assessment here to see how your campaigns can be improved by at least 250%. We can’t wait to get you buzzing!

10 Excellent Tips to Enhance Customer Loyalty [Infographic]

You may have the best product, the best price and the best team. But if you have no customers it all adds up to nothing. Reward the customers you have with enhanced and engaging customer service and loyalty activities to keep them happy, so they in turn spread positive word of mouth reach to build your business.

(Tweet this INFOGRAPHIC)

Customer loyalty should always be top of mind

How will you reward your loyal customers?

(Tweet this INFOGRAPHIC)

Thanks to salesforce for the infographic which we have bulleted in to topics below:

  • Offer Respect
  • Be Honest
  • Build Trust
  • Stay in touch
  • Close the Deal
  • Step up when its your fault
  • Follow Through
  • Give Thanks
  • Recognize your responsibilty
  • Treat Customers Equally

Now it’s your turn

Do you want to enhance the mobile experience for your customers and engage them in a loyalty rewards program that not only delights them, but amplifies your social media message  to other like minded customers? Do you need to be able to measure your loyalty program’s success and evolve your social media and mobile marketing activities to keep your existing customers happy and attract and delight new ones?

Not sure where to start?

Fill in this form and we will provide a FREE mobile and social assessment of your company to show you what you are doing well and where you can provide innovative and dynamic changes to enhance your offerings and engage new customers.

bestbuzz-button-request-mobile-assesment

What tips have you used to delight your customers? Share them with us here:

 

 

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