Mobile Marketing Using Image Recognition Technology Powers The Doodle Revolution Book Launch

Are you ready for the Doodle Revolution?

Mobile Marketing Using Image Recognition Technology Powers Amazon Bestselling Book

For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, The Doodle Revolution: Unlock the Power to Think Differently, published January 9 by Portfolio, an imprint of Penguin Random House.

Brown is ranked one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter by Fast Company, and her TED Talk on doodling has drawn more than a million views.  Her book was recently named an Amazon Best Business Book of the Month and CBS Sunday Morning aired her story.

“This is an exciting and connective breakthrough for readers and authors. It gives me the ability to have direct touchpoints with my revolutionary doodlers. The BestBuzz platform is innovative, and provides exciting, visually rich tools to deliver relevant and valuable content to my readers, like infodoodles, webinars, exclusive sneak-peek chapters, how-to videos, special offers, and rewards you can’t get anywhere else,” says Sunni Brown, author of The Doodle Revolution. “It’s empowering.”

BestBuzz BuzzMap showing real-time Buzz

BestBuzz BuzzMap showing real-time Buzz (scans).

To trigger the image recognition experience, smartphone users can download the free BestBuzz mobile app or text the word DOODLE to the number 63566. Upon opening the BestBuzz app, users align the target shown on their screen with the book cover of The Doodle Revolution, which will buzz when the experience is triggered. Doodle fans will unlock exclusive content and advocates are prompted to support the author by sharing with friends on social media to help spark the Doodle Revolution movement.

Image Recognition technology has received steady buzz from top media outlets and tech blogs and is one of the hottest trends for 2014. Founder and CEO of BestBuzz, Carrie Layne, says, “Image Recognition technology is the latest addition to the BestBuzz platform, which gives our partners the ability to select the mobile activation triggers that best align with their marketing strategies and overall campaign goals. Another function of the platform is that our partners can connect real-time marketing content to social media rewards, making it simple for them to deliver an exciting and valuable experience to customers through print media, in-store displays and even product packaging.”

Sunni Brown says, “My team and I are leading a global campaign for visual literacy, what we refer to as a Doodle Revolution, and BestBuzz has built a revolutionary tool that helps me communicate and amplify my movement to reach new audiences and engage more deeply with established audiences.  I love watching the buzz spread around the world from my dashboard in real-time, and it’s been an extraordinary experience discovering the BestBuzz team’s impressive capabilities.”

About The Doodle Revolution: Unlock the Power to Think Differently (published by Portfolio/Penguin Books January 9, 2014)

What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise–a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems.  Sunni Brown’s mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say “Stop doodling! Get serious! Grow up! “She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. The Doodle Revolution was named an Amazon Best Business Book for January, 2014, and was recently featured in a CBS Sunday Morning story on Sunday, January 19.

About BestBuzz

Ranked as one of the Top 10 Hottest Startup companies by Startup America and Tech Cocktail, BestBuzz is a social amplification platform that helps businesses create, manage and deliver real-time content to fans that scans mobile activation codes from product packaging, in-store displays and print media.  Users can download the free BestBuzz mobile app to discover and unlock rewards from their favorite local businesses, brands, media publications, and consumer products. Start scanning QR codes, UPC barcodes, images and logos marked with the BestBuzz icon to instantly earn points and unlock exclusive offers from partners

To learn more visit: www.sunnibrown.com and www.BestBuzz.bz or follow @sunnibrown and @best_buzz.

BestBuzz-DoodleRevolution-Activation

Join The Doodle Revolution and Meet Sunni Brown at BookPeople on January 18!

Are you ready for the Doodle Revolution?

The Best Selling Business Book on Amazon

Join The Doodle Revolution and meet its fearless leader, Sunni Brown. Sunni will be at BookPeople in Austin, Texas on January 18, starting at 1:oopm CST, to share insights from The Doodle Revolution, do an onsite infodoodle and sign copies of her new book that is sweeping the nation. Do you want to ‘Unlock the Power to Think Differently’? Then please join Sunni and other innovative thinkers at the event.

Win a Signed Copy of The Doodle Revolution

To celebrate the already successful launch of The Doodle Revolution, Sunni is giving away signed copies to a select few who Buzz her book cover, before and during the event, with the BestBuzz app. To be entered to win, you need to download the FREE BestBuzz app, connect it to your favorite social media networks and Buzz (scan with the BestBuzz image recognition app) the cover of her book. Once you scan, you gain access to exclusive content from Sunni herself, can order a copy of the book and be instantly entered to win a signed copy for yourself. Plus, the best part is that you are helping build momentum and enlist more soldiers for The Doodle Revolution!

RSVP on The Facebook Event Page

BookPeople Event Details:

Don’t let your doodles be margin-alized any longer! Come out today and show the world your doodling prowess. Austinite and pro-doodler Sunni Brown will be here with her new book,Doodle Revolution, showing us the power of applying our innate visual literacy. We’ll kick things off with a public Doodle Off at 1pm. All are welcome to doodle on our giant boards!

About The Doodle Revolution:

What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise–a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems.Sunni Brown’s mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say “Stop doodling! Get serious! Grow up! “She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy.

In order to have anything signed at a BookPeople event, a copy of the event book must be purchased from BookPeople. If you purchase your book from BookPeople in advance of the event, please save your receipt and present it at the event.Thank you for supporting Sunni Brown & your local independent bookstore!

SUNNI BROWN was named one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter by @FastCompany. She is a consultant, an international speaker, the coauthor of Gamestorming, and the leader of a global campaign for visual literacy. Her TED Talk on doodling has drawn more than a million views. She lives in Austin, Texas, with her husband, Mr. Pepper Pants, and her dog, Mr. Simon.

9 Solutions to Mobile Marketing Problems Every Small Business Faces

1. The Problem: Your website is not mobile friendly.
BestBuzz creates your own HTML5 mobile friendly webpage #GetBuzzed

BestBuzz Small Business Solution: BestBuzz’s platform comes with an easy-to-use HTML5 mobile landing page builder to create a customized mobile friendly page, instantly. The best part is that you can update the page anytime you want to add new offers, links to social pages or anything else that matters to your customers.

2. The Problem: No one sees your tweets.

Build a loyal social media presence by rewarding your customers using BestBuzz #GetBuzzed

BestBuzz Small Business Solution: BestBuzz social amplification platform allows you to set customized social media messages (including tweets) that your customers share when they redeem a reward. When your customers share on social media to their friends, your business grows!

3. The Problem: No one is showing up to your events.

Fill your events by using the BestBuzz social amplification platform #GetBuzzed

BestBuzz Small Business Solution: Use text messaging. SMS text is an easy way to send your loyal customers updates on all the latest offers and promotions. Push a SMS text message the day of the event to make sure that people remember to come have  a great time!

4. The Problem: No one knows about your new product.

Generate word-of-mouth buzz about your new products using BestBuzz #GetBuzzed

BestBuzz Small Business Solution: Using Image Recognition, you can upload an image of your new product into the BestBuzz platform so that customers and potential customers can interact with your new products to learn more and make a purchase. Then you can reward them if they post on social media to create serious word-of-mouth marketing for your new product.

5. The Problem: You don’t have time to update your business social media pages.

Turn your customers into loyal advocates who post on social media about your business #GetBuzzed

BestBuzz Small Business Solution: When a customer uses the BestBuzz app to engage with your business, they are rewarded for sharing your offers and promotions on social media networks. Your customers post about you so that you don’t have to update your own pages as often.

6. The Problem: You don’t know who your best customers are.

Learn who your customers are by analyzing BestBuzz data & analytics #GetBuzzed

BestBuzz Small Business Solution: The BestBuzz platform is rich with data and analytics tools that help you better understand who your customers are. See where people are buzzing, which networks they are sharing messages about your company on, which mobile devices they are using and how many of their friends are clicking to see your offers from social media posts.

7. The Problem: Your social media advertisements aren’t generating any real results.

Generate 5x click through rates using BestBuzz versus traditional social media ads. #BestBuzz

BestBuzz Small Business Solution: When your customers claim an offer on the BestBuzz platform, it automatically shares a social message with a link from the customer to their friends. Those posts generally see a 5x better click-through-rate than standard social media ads.

8. The Problem: You can’t track your print campaigns.

Never wonder if your print campaign was successful again. Track them in real-time using BestBuzz #GetBuzzed

BestBuzz Small Business Solution: When someone buzzes (scans a mobile entry point with the BestBuzz app) your direct mail ad, their location is instantly pinned to the Buzz Map on the campaign dashboard. See where the buzz if growing for your business in real-time and track the success of any direct mail or print campaign.

9. The Problem: All of your competitors are offering loyalty programs but you.

Reward loyal customers when they buzz in on the BestBuzz app! #GetBuzzed

BestBuzz Small Business Solution: Customize a BestBuzz promotion for your most loyal customers. When your customers come in, get them to Buzz-in and share with their friends that they are in the house. Then, reward them for their loyalty with a special offer that is customized to them.

Want to learn more about BestBuzz and how it can boost sales for your business? Click the link below and request to speak with a BestBuzz team member. A BestBuzz team member can walk you through more of the amazing benefits our customers experience, give you a live demonstration or just give you advice about mobile marketing and your business.


Looking for local deals? Download the BestBuzz app, today! Search in your app store for ‘BestBuzz’ or text UNLOCK to 63566 to get a direct link to download the app. Search for local deals or find the best deals by scanning QR codes, UPC barcodes and Buzz-Images with the built in scanner. Happy buzzing!


What’s All the Buzz About The Doodle Revolution?

The Buzz for The Doodle Revolution is growing.   Have you enlisted yet?

Are you ready for the Doodle Revolution?

Best Selling Book on Amazon for Business and Leadership

The Doodle Revolution is officially launching on January 9, but with all the buzz flying around, it’s clear that the movement has already started.  Business leaders, the editors at Amazon and even the New York Times have caught Doodle Revolution fever, and it’s only going to get bigger.

If you haven’t enlisted, you still have time to join the ranks of business experts like Ryan Germick, the Chief Doodler at Google and Tony Hsieh, the CEO at Zappos.com.  These experts have unlocked the power and use doodling techniques in their professional lives to achieve great successes.  Sunni Brown, author of The Doodle Revolution and Infodoodler-in-Chief at SB, Ink, has created this easy-to-follow book of guidelines and tips, so that you can learn to doodle like the pros.

Who’s Sunni Brown?

Sunni Brown was named one of the “100 Most Creative People in Business” and one of the “10 Most Creative People on Twitter” by Fast Company.  She is founder of a creative consultancy, an international speaker, co-author of Gamestorming, and the leader of a global campaign for visual literacy called The Doodle Revolution.  Her TED Talk on doodling has drawn more than a million views on TED.com and the Kirkus Review called her work “a goldmine.”

How will joining the revolution benefit you?

The Doodle Revolution helps you to “unlock the power to think differently” using visual representations of ideas and thoughts to promote better memory retention and help you to solve complex problems. You can use doodling while you are brainstorming with a team, when you’re taking meeting notes, or when you’re at your desk trying to solve complex business problems.

The book is part manifesto, part doodling workbook, meaning you will be able to put the pen to the paper while you’re reading.  The exercises span from turning a simple stick figure into an emotionally expressive character by adding pen strokes to represent eyebrows and mouths, to how to lead successful group doodling sessions that encourage shared memories and that lead to creative breakthroughs. A self-proclaimed non-artist, Sunni wrote The Doodle Revolution so that anyone can pick up a pen and express ideas that leave lasting impressions for the creator.

Don’t just take our word for it; see the long list of business experts who have joined the revolution below.

Ryan Germick, Chief Doodler at Google supports Sunni Brown #DoodleRevolution

“With Doodler in my professional title, I feel qualified to highly recommend Sunni’s insights on the power of visual literacy.”

Ryan Germick, Chief Doodler, Google

 

 

 

 

 

Chris Anderson, #TED Curator supports the #DoodleRevolution stating, "In The Doodle Revolution, Sunni Brown opens our minds to the idea that we naturally possess a simple, overlooked skill of great value: The ability to doodle."

“In The Doodle Revolution, Sunni Brown opens our minds to the idea that we naturally possess a simple, overlooked skill of great value: the ability to doodle. It’s a rare gift to be taught such a rewarding truth in so joyful and lighthearted a manner. Sunni is a creative light and an inspiring mentor.”

Chris Anderson, TED curator

 

 

 

Dan Heath, coauthor of Decisive, Made to Stick, and Switch supports Sunni Brown & the #DoodlRevolution


“Why do we insist on representing our world using 26 letter rather than an infinity of pictures? Sunni Brown shows us how to doodle our way to better thinking. Her book will have you drawing insights on the page, not just in the margins.”

Dan Heath, coauthor of Decisive, Made to Stick, and Switch

 

 

 

Daniel H. Pink, author of To Sell Is Human and Drive supports Sunni Brown & the #DoodleRevolution

 ”Contrary to popular opinion,doodling is a serious endeavor. As Brown shows in this smart and accessible book, applying visual language allows you to see new dimensions of a problem–and, at times, new aspects of yourself. So get out your writing sticks and prepare to doodle!”

Daniel H. Pink, author of To Sell Is Human and Drive

 

 

 

Jane McGonigal, Author of Reality is Broken supports the #DoodleRevolution for visual literacy.

“The future is filled with an ever-growing density of information, so visual literacy–the ability to think and communicate using visual language–will become an essential skill. Thankfully, The Doodle Revolution gives all of us the ability to take the leap.”

Jane McGonigal, author of Reality Is Broken

 

 

 

"Sunni did a beautiful job shining a light on visual language" -Steven Pressfield #DoodleRevolution

“Doodles come straight from the Unconscious. That’s partly why they work. Sunni did an beautiful job of shining a light on a visual language.”

Steve Pressfield, author of The War of Art and The Legend of Bagger Vance

 

 

 

"These methods offer consistently better thinking and in the process deliver happiness as well" -Tony Hsieh Zappos.com CEO #DoodlRevolution

“There’s a reason why so many innovative companies use Sunni’s techniques for visual literacy, and it’s not because they want to have fun. These methods offer consistently better thinking and in the process deliver happiness as well.”

Tony Hsieh, Zappos.com CEO and author of Delivering Happiness 

 

 

Want to get an early copy of the book all of these business experts are buzzing about?

Text DOODLE to 635-66

Scan the book cover with the BestBuzz mobile app to instantly be entered to win a signed copy of The Doodle Revolution.

Join the #DoodleRevolution!

Enlist in The Doodle Revolution Using BestBuzz!

Are you ready to report for duty? BestBuzz is. We’ve teamed up with Penguin Group to help enlist soldiers for the Doodle Revolution led by Sunni Brown.

Doodle Revolution Image Recognition Sunni Brown BestBuzz

What’s the Doodle Revolution?

“The Doodle Revolution is a global campaign for visual literacy.” What does that mean? It means using doodling as a new form of communication that expresses more than words on a page. Doodling can unlock hidden ideas, spark conversations, and help you retain those boring meeting or lecture notes like never before. Led by Sunni Brown, the co-author of a Top 100 Business Book on Amazon called Gamestorming and Infodoodler-in-Chief at Sunni Brow, Ink., her newest book will teach you how to master “strategic doodling.” She has used the techniques outlined in the book for big brands like Disney, Sharpie, Zappos, and SXSW. Sunni has been named “100 Most Creative People in Business” and one of the “10 Most Creative People on Twitter” by Fast Company and is also friend of Tony Hsieh, who uses Sunni’s techniques at Zappos.com.

“There’s a reason why so many innovative companies use Sunni’s techniques for visual literacy, and it’s not just because they want to have fun. These methods offer consistently better thinking and in the process deliver happiness as well.” -Tony Hsieh, Zappos.com CEO

Ready to Enlist?

The revolution is coming on January 9, 2014 and you won’t want to miss it. Join the revolution today by using image recognition technology in the BestBuzz app to scan the image of The Doodle Revolution book cover above. The easy-to-follow steps are listed below.

Step 1: Download the BestBuzz app by searching for “BestBuzz” in your app store or by texting DOODLE to 635-66
Step 2: Connect to your favorite social networks. Choose between Facebook, Twitter, LinkedIn, Google+ and Foursquare. (The more you connect, the bigger the revolution!)
Step 3: Scan the cover of the Doodle Revolution using image recognition technology built into the BestBuzz scanner app
Step 4: Enter-to-win, preorder your copy and don’t forget the sign the Doodle Revolutionary’s Manifesto!

That’s it, soldier. You’ve joined the revolution! Now it’s time to recruit friends of your own. Invite your friends to download the BestBuzz app from your profile screen (you earn points with every friend you send it to) and have them buzz the book cover for themselves. The more buzz, the bigger the revolution!

iViva la revolución!

Carrie Layne Joins Randi Zuckerberg and The Woz at Digital Dallas Summit 2013

Dallas Digital Summit Logo 2013

Carrie Layne Joins Randi Zuckerberg and Steve Wozniak at Dallas Digital Summit

Carrie Layne, Founder and CEO of BestBuzz, is sharing her wisdom at “The Region’s Largest Digital Gathering,” Dallas Digital Summit 2013. Because of her extensive knowledge of all things mobile and social, she has been asked to participate on two panels. The first is the Shifting Shoppers: How Social & Mobile Are Change E-Commerce panel with Angie Shumway, Director of Online Marketing for On Target Digital and a yet to be revealed marketing executive from McKinsey. The second is entitled Multi-Channel Strategies: Using Social, Mobile, Web, & Email with the Senior Director of Online Marketing for GOLF channel, Michael Friedman and Ly Tran, Director of Digital Strategy & Architecture at Proof Advertising.

Both panels will be an opportunity for those watching to learn from Carrie and the panel about the subjects covered by hearing real world applications. The moderator will ask a set of diverse questions to open up the conversation and then the audience will have an opportunity to participate. The sessions are about an hour long, so show up early to make sure you catch all the information.

Why did Dallas Digital Summit Want Carrie Layne?

Carrie Layne is the founder and CEO of BestBuzz. She is a pioneer in the digital marketing space with over 15 years of industry experience. She began her career in the late 90s at Saatchi & Saatchi Interactive in San Francisco, where she worked on emerging digital strategies for brands like Proctor & Gamble and HP.

Carrie launched her first startup while living in the Cayman Islands, and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile entry-points (MEP) and location-aware triggers, which are managed and tracked through the BestBuzz, integrated marketing software platform. BestBuzz has offices in Dallas, New York and Grand Cayman, and clients include Fortune 1,000 companies and leading digital and PR agencies.

Layne is on the Dallas Business Journal’s prestigious “40 Under Forty” list, and her company has been ranked as one of the Top Ten Best Places to Work in Dallas. BestBuzz has several mobile technology patents-pending and has been named one of the Top 10 Hottest Startups by Tech Cocktail and Startup America. 

Digital Dallas Summit 2013

Carrie is not going to be the only expert in the room. From Randi Zuckerberg, sister to Facebook founder Mark Zuckerberg and author of Dot Complicated, to Steve Wozniak ‘The Woz,’ the Silicon Valley icon who co-founded Apple with Steve Jobs, Digital Dallas Summit 2013 is slated to have over 75 expert speakers. This event is truly a who’s who in the digital marketing space and is one you don’t want to miss.

The topics discussed are about as diverse as the speakers themselves. The event will cover Content Strategy, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, E-commerce, Email, Search, Marketing Automation, Analytics, & Data, Video & Multi-Screen Experience and that’s not listing them all.

Win a ticket to Dallas Digital Summit!

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Meet Carrie at Dallas Digital Summit

Carrie has graciously decided to give up some of the mixing and mingling at the summit to meet with marketers and brands who want to learn more about social amplification and mobile marketing. She has several one-on-one spots available, but they are going fast. Please follow the link below and set a time to meet with her. She loves meeting new people and showing them the power of Buzz!

Click here to schedule a time to meet Carrie! 

Are you going to be at Digital Dallas Summit? Who are you looking forward to meeting most? Tweet us about what you want to hear from #DDsum13! @Best_Buzz using hashtag #BuzzBlog

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