[INFORGRAPHIC] Mobile Marketing Domination

Mobile marketing is changing the way businesses connect with their customers. As more people being to rely on their mobile devices for content, businesses will need to make sure they’re always reaching their target customer.

Research shows four out of five people use their smartphones when shopping. With mobile marketing, brands can utilize mobile video, social media, and a mobile website to improve the shopping experience for their customers. In fact, more than half of mobile users believe mobile devices making the shopping experience more enjoyable.

Consumers use their mobile devices for a number of shopping activities. More than two-thirds of mobile users have used their device to look up a store location and half of mobile users have looked up product information. Additionally, consumers use mobile devices to compare prices, read product reviews, and find mobile coupons.

When creating a mobile marketing strategy for your business, it’s also important to implement social media. Three out of five mobile users pay attention to mobile ads and up to 84 percent of mobile users rely on their social networks when researching new products. Use social networks such as Twitter and Facebook to serve as customer service platforms for your customers. This will make it easier for you to answer customer questions and engage them in your mobile content.

Finally, there are a few things you can do to improve your mobile marketing strategy. First, it’s a good idea to use mobile technology to directly reach your consumers. Be sure to utilize location services and e-newsletters to keep your mobile customers in the loop about your business and new products. This will make it easier for customers to stay engaged with your business.

Mobile marketing is revolutionizing the way businesses interact with customers. To learn more about mobile marketing and how it’ll influence your business, check out the infographic below:

Mobile_Marketing_Domination_Info_Graphic

Source: Ivan Serrano

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