How To Get The Most From Influencer Marketing [INFOGRAPHIC]

What is Influencer Marketing?

Influencer marketing is a type of marketing that focuses on using online leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.

Here’s how to get the most out of your influencer marketing strategy:

How To Get The Most From Influencer Marketing Infographic

SOURCE: ORACLE

Social Media Predictions for 2016

Social Media Predictions for 2016

This year, we saw a tremendous boom in the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Social media has changed the way marketing and advertising works.

While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some social media predictions for 2016.

1. MORE E-COMMERCE FEATURES WILL BE AVAILABLE.

The “buy now” button may possibly become a distinctive feature in some social media platforms. Facebook ads already allow click-through directly to merchant websites, and it’s not surprising if other networks allow this kind of feature. We may also expect a shopping cart in one of these big social networks soon.

2. INTERACTIONS WITH AUDIOVISUAL MEDIA WILL INCREASE.

More than 50% of users say that videos and images are more engaging as compared to simple text posts. Even on micro blogging platforms like Twitter, posts with images get more engagement despite the short captions. This only shows that people are more likely to respond to visual stimulus. Podcasting and audio content may also become a powerful new medium for advertising.

3. ADVERTISING WILL BECOME MORE PROMINENT.

More and more companies are using social media ads in addition to Google ads to promote their products. It’s safe to say that in the next few years, our News feed will be dominated by ads and businesses will spend more money on them. It’s also expected that social media platforms will allow more advertising functions, including automated ads and pop-ups.

4. SAFETY AND SECURITY WILL BE AN EMPHASIS.

Because of the rising social media trend, more users have become victims of phishing and other cyber crimes. Such concerns call for better security in divulging personal information online. In the coming years, social media platforms will probably have better security features that will prevent identity theft, cyber stalking, and phishing.

5. MORE PLATFORMS WILL RISE…AND PROBABLY FALL OR GET EATEN BY THE BIG THREE.

The big three of social media—Facebook, LinkedIn, and Twitter—are the most prominent platforms for businesses. Therefore, they have the biggest money in circulation. Smaller platforms will most likely appear, and they may either become slightly popular enough to stay in the game or get acquired by a bigger business.

Many companies have been acquired by the Big Three in the past, with Instagram as one of the most notable mentions. The company was launched in 2010 and acquired by Facebook for $1 billion in 2012. WhatsApp, an instant messaging platform, was also acquired by Facebook for less than $200,000,000 in 2014.

Social media has opened up new possibilities to online users. Company websites and shopping sites still have dominance when it comes to e-commerce, but social media is steadily rising up to the game. Sooner or later, we may find a completely new method of online advertising, but for now, social media is the ultimate trend, and it isn’t going anywhere.

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SOURCE: Social Media Today

14 Exciting Digital Marketing Stats We’ve Seen This Week

We’ve got some great digital marketing stats for you this week. We’ll be looking at everything from UX to Pinterest and even a bit of Cilla Black.

And yes, we’ve snuck in a couple of extra Black Friday stats. Why stop flogging a horse when it’s not dead?

Mobile overtaking desktop as research tool of choice for purchasing decisions

US consumers in particular are more frequently turning to mobile when researching what to buy online, according to a new infographic by xAd.

(Click through to see the full infographic)

Digital_Marketing_Stats_BestBuzz

Black Friday sparks 11% rise in bad reviews

Trustpilot saw a 13% increase in total reviews left on its site over Black Friday, with an 11% increase in the number of negative reviews.

Recipe and product pins perform best on Pinterest

In terms of total shares, pins featuring recipes or products outperform ‘regular’ or ‘app’ ones on Pinterest, according to a report by Quintly.

Other key findings include:

- ‘Regular’ pins posted most frequently, making up 55% of all pins.
- Article pins second most-posted, making up 27% of total pins.
- Original pins receive fewer ‘likes’ than re-pins.

Publishers experience revenue growth in online video

Other key findings include:

- Advertising revenue for portable devices continues to experience year-on-year growth of 16.2%, with all growth being attributed to phone display advertising.
- Tablet advertising revenue maintained its decline with a -23% decrease in Q3 2015 compared to the same period in 2014.

B2B companies missing out on revenue growth due to poor customer experience

B2B customers are increasingly demanding a richer, consumer-like experience, yet only a quarter of companies are meeting that demand, according to a new study by Accenture.

Other key findings include:

- Only 23% of companies are implementing truly effective customer experience programs and achieving higher revenue growth.
- 66% believe that new entrants are providing better customer experiences than existing brands.
- 76% feel that customers are now more knowledgeable, self-directed, and continually evaluating suppliers.
- 74% of respondents recognise customer experience will play an even larger role in overall corporate strategy over the next two years.
Advertisers spending 500% more on millennials than any other age group

Advertisers are spending 500% more on the group of 18-35-year-olds than any other age group, according to a new infographic from Turn.

(Click through to see the full infographic)

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Cilla Black most searched-for celebrity in 2015

Bing has announced UK consumers’ top searches of 2015, revealing the biggest trends across current affairs, film, celebrity, music, and sport.

Other key findings include:

- The General Election and Labour leadership contest took the 1st and 2nd spots respectively on the news agenda list.
- The Rugby World Cup was revealed as the most searched-for sporting event.
- Uptown Funk was the most searched-for song of the year, despite originally being released in 2014.
- Star Wars Episode VII was the most searched-for film of the year.

Black Friday cart abandonment was 72%

This represents a 7% increase in cart abandonment rates when compared to 2014’s Black Friday weekend, according to a new report from Barilliance.

Split by device, abandonment rates on desktop and tablet increased while on mobile they actually decreased.

 

John Lewis voted best advert and clearest brand

Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but Aldi is consistently high-ranking.

Other key findings include:

- 47% of consumers agreed the John Lewis advert was true to its brand values, while only 18% thought that House of Fraser.
- Only 27% stated they would be spending any of their Christmas money with John Lewis, however.

 

23% have downloaded a store or brand app

With nearly a quarter using store apps and 39% keen to receive real-time offers on the mobile whilst they’re out and about, there is a huge opportunity for retailers, according to research from Salesforce.

Other key findings include:

- Even though 83% do product research before they head out, almost one-third buy things they hadn’t planned on.
- One in five (20%) say they have texted or called a friend/family member from a store to get advice when making a buying decision.
- 11% of women admit to having taken a selfie in a dressing room of an item they are considering buying and sending to a friend/family member to get their opinion before purchasing.
- More than 1 in 10 (11%) use their apps on their smartphone to scan barcodes when in-store to identify better deals online.

 

SOURCES: xAd and TURN

Holiday Marketing Best Practices For Retailers [INFOGRAPHIC]

The holidays snuck up on us this year (like they do every year, let’s be real), but we’re a sucker for a great infographic. Here’s one from the Shelf on holiday marketing with some great tips to get your campaigns off the ground. The biggest takeaways via The Shelf’s blog?

1. Start early. People are shopping earlier than ever before. Last year, many brands received less traffic and sales because they only concentrated on the key calendar holidays (Black Friday, Cyber Monday, etc.), as opposed to starting early like those brands who thought ahead of the pack.

2. Don’t ignore digital! Most brick and mortar stores think they’re good to go because people will just find them, but truth be told…shoppers do their research online before venturing out to make purchases. Whether you’re a brick and mortar or online shop, being found online is crucial.

3. Influencers (not that I’m biased) are the wave of the future, and the way to go when planning your holiday marketing. No one looks at banner ads anymore. And more importantly…200 MMMMillion people are using ad blockers. So your hard-earned money is never even seeing the light of day.

 

Courtesy of: The Shelf

 

So just to wrap up this joyous infographic…the holidays basically negate the saying “money doesn’t grow on trees”. It can. You just need to grab the low-hanging fruit. The best way to do that? Jump on those holiday marketing campaigns NOW and partner up with influencers in your industry who can spread your sparkly message far and wide.

Retail IoT Technology Spend to Hit $2.5 Billion by 2020

By 2020, retailers will spend some $2.5 billion on Internet of Things-related technologies, according to a new study.

Retail IoT Technology Spend to Hit $2.5 Billion by 2020

By 2020, retailers will spend some $2.5 billion on Internet of Things (IoT)-related technologies such as Bluetooth-equipped beacons and radio frequency ID tags (RFID), about four times more than the $670 million expected to be spent this year.

According to a new Juniper Research study, retailers may be on the cutting edge of the IoT’s impact on businesses. By 2020, as much as 70 percent of purchased IoT hardware won’t be consumer-centric, with the segment driven by business IoT spending pushing the IoT opportunity worldwide to $300 billion, the researcher said.

The U.K.-based researcher’s data also suggested that the expected explosion to 38.5 billion IoT-related connected devices in use worldwide by 2020 will prompt “fundamental changes” in cybersecurity to focus on quickly identifying the inevitable network breaches rather than concentrating on prevention.

For retailers adopting beacons and RFID tags, the ability to leverage IoT technology to push relevant information to customers through their smartphones and other mobile devices, along with real-time asset tracking and pricing adjustments will provide substantial competitive advantages, Juniper said.

“Retailers such as Zara and Target are already taking advantage of the benefits offered by RFID asset tracking,” said Steffen Sorrell, a Juniper research analyst.

“Meanwhile, the beacon industry is expanding rapidly, used as a method to provide consumers with contextually relevant information in conjunction with their smartphone or wearable will enormously enhance the in-store experience,” he said.

Juniper has packaged its IoT research into a new report entitled The Internet of Things: Consumer, Industrial & Public Services 2015-2020. The report concluded that top retailers building an IoT ecosystem that links hardware such as beacons, RFID tags, wearables and smart consumer electronics devices with software analytics will position themselves to “gain market advantage and truly capitalize on the opportunity.”

SOURCE: The VAR Guy

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SEO Tactics You Must Stop Right Away [INFOGRAPHIC]

If your website is anything like mine, traffic from organic search is where you get most of your traffic. So when traffic starts falling, you start to worry that Google has it in for you. Or the search engine optimization strategy you’ve been using no longer works.

If you want your brand to show up on the first page of search results, you may want to learn a thing or two about how to fix the common mistakes that people often make when they are trying to get good SEO. Thanks to our friends over at FertileFrog you get a sneak peek at the top 10 SEO tactics you must stop right away in this easy to follow infographic.

Here are some of the top facts:

1. 70% of the links search users click on are organic.

2. SEO leads have a 14.6% close rate.

3. 75% of users never scroll past the first page.

4. 66% of marketers have increased their SEO budget.

5. The top 3 results get 61% of all search clicks.

eo-tactics-you-must-stop-right-away-infographic-BestBuzz

 

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