50 Tourism Statistics Every Destination Marketer Needs to Know

50 Tourism Statistics Every Destination Marketer Needs to Know


-Africa is the second largest continent and its area is about 22% of the World territory. – Tweet This!

-The most populous city in Africa is Cairo– the capital of Egypt. – Tweet This!

-The world record for collecting the largest number of sick bags on aircraft is 6,000. – Tweet This!

-More than 40% of online traffic related to travel queries now comes from mobile devices. – Tweet This!


-France is the most visited country in the world. – Tweet This!

-Spain has over 8000 km of beaches. – Tweet This!

-It’s illegal to feed the pigeons in San Francisco. – Tweet This!

-Saudi Arabiais the only country in the world not to have any rivers. – Tweet This!


-More than 80% of international vacationers use their smartphones while abroad.- Tweet This!

-On average 44% of travelers use their smartphone to research travel while they’re traveling. – Tweet This!

-The city with the most Rolls Royce cars per capita is Hong Kong. – Tweet This!

-Honolulu is the only place in the United States that has a royal palace. – Tweet This!


-There are no clocks in Las Vegas gambling casinos. – Tweet This!

-The rear section of an aircraft is where you will feel the most turbulence. – Tweet This!

-Mexico City is sinking at a rate of 10cm per year, 10 x faster than Venice. – Tweet This!

-Singapore is the largest country without a farm. – Tweet This!


-If you moved the entire population of Manhattan to Alaska, each person would have 12 acres. – Tweet This!

-81% find reviews by other travelers more helpful. -Tweet This!

-The Tokyo Zoo, in Japan, closes down for two months every year to give the animals a break from people. – Tweet This!

-The driest place on Earth is located in Chile’s Atacama Desert. – Tweet This!


-Spain is also considered the most mountainous country in Europe. – Tweet This!

-There are over 1.2 Billion people accessing the web from their mobile device. – Tweet This!

-80% of mobile users plan to conduct mobile commerce in the next 12 months. - Tweet This!

-The United States has no official language. – Tweet This!


-The name Spain comes from the word Ispania, which means the land of rabbits. – Tweet This!

-Canada is almost 30% larger than Australia. – Tweet This!

-Canada has the world’s longest coastline: 202,080 km / 125,566 miles. – Tweet This!

-52% Liked Facebook pages specific to an upcoming vacation. – Tweet This!


-More than 2/3 are at least slightly influenced by traveler generated ratings when making purchase decisions. – Tweet This!

-Four in five business travelers would like to have a mobile application offering recommendations to restaurants, bars, and hotels. – Tweet This!

-Adding salt and pepper to your food is considered highly offensive to chefs in Switzerland – Tweet This!

-One third of all the airports in the world are located in the US – Tweet This!


-In parts of Tibet, sticking one’s tongue out at someone is a greeting. – Tweet This!

-38% of smartphone users who tried to make a purchase online but abandoned the process because site was not optimized specifically for their device. – Tweet This!
-In Albania, nodding one’s head stands for ‘no’, while shaking one’s head means ‘yes’. – Tweet This!

-The Leaning Tower of Pisa was built to be a bell tower. – Tweet This!


-The Statue of Liberty was a gift from France in 1884. – Tweet This!

-The abbreviation ORD for Chicago’s O’Hare airport comes from the old name “Orchard Field.” – Tweet This!

-The average person visits 22 websites over 9.5 sessions before booking travel. – Tweet This!

-Internet check-in was first used by Alaskan Airlines in 1999. –  Tweet This!


-Singapore Airlines is the second largest buyer of Dom Perignon champagne in the world. – Tweet This!

-37% of smartphone users have made a purchase directly with their phone in the past 6 months. – Tweet This!

-The largest hotel swimming pool is in front of San Alfonso del Mar resort in Chile, measuring a length of 1km. – Tweet This!

-An international study done in 2006 ranked Iceland’s the “Fourth Happiest Nation” in the world. – Tweet This!


-1,200%: The increase over 2009 in travel searches conducted from a mobile device. -  Tweet This!

-41% of travelers read web-based reviews from other travelers. – Tweet This!

-Australia was the second country in the world to give women the right to vote in 1902. – Tweet This!

-In 1893, New Zealand became the first country to give women the right to vote. – Tweet This!


-500+ destination visitor information centers served 10 million visitors in 2012. – Tweet This!

-South Africa is the second largest exporter of fruit in the world. – Tweet This!

-76 percent of U.S. adult women use Facebook, compared to only 66 percent of U.S. adult men. – Tweet This!


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1. Lab42
2. Alex Hillsberg
3. Text Marketer
4. Super Monitoring
5. Travel Time World

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